In the business world, manufacturers tend to maximize profits, while consumers expect manufacturers to treat themselves with real care. However, sometimes the "sincerity" of the vendor can feel unbelievable. Recently, NetEase's antique online game "Against the Cold" has attracted widespread attention, and it makes players doubt their eyes with its low fashion price.
In online games, high fashion prices have become commonplace, because game companies sell not only clothes, but also the vanity and satisfaction of players. However, "Against the Cold" chose a different strategy. As a season-based game that does not require a lot of time and money and has no involution, it started the fashion price war early, reducing the fashion price from hundreds or even thousands of yuan to 28 yuan.
For just $28, players can buy a beautifully designed and detailed look for the game. And for a little more money, you can also get high value-added haute couture. This price level is enough to satisfy most average players. However, even so, in some special circumstances, such as the exquisite appearance "Biliu Immersion Moon" launched in the 6th anniversary of "Against the Cold", even if the discounted price is 144 yuan, some players hesitate.
In order to allow more players to make up their minds to buy, the official decision of "Against the Cold" has decided to reduce the price again on the basis of a 5% discount, and the appearance of "Biliu Immersion Moon" will be sold at a price of 28 yuan. This move shocked the majority of players to the point that it was hard to believe their eyes. With such a low price, "Against the Cold" has not only won the recognition of more players, but also achieved remarkable success in terms of total sales, truly achieving "standing and making money".
More importantly, this action of "Against the Cold" has the potential to trigger a revolution in the entire PC market, allowing more players to enjoy high-quality game fashion at a lower price. Not only can gamers confidently wear new clothes in the game, but they may also push other gaming companies to adjust their pricing strategies.
With this move, Against the Tide not only further strengthens its position in the gaming market, but also establishes a new relationship of trust among the player base. This relationship of trust is not only based on product quality, but also on a deep understanding and respect for players' needs and spending power.
What do you think of the fact that "Against the Cold" sells top fashion looks for 28 yuan? We welcome your comments and opinions. Perhaps, this is exactly the new industry trend we are looking forward to, so that more players can actually enjoy a high-quality gaming experience, rather than being forced to endure high-priced goods. This revolution has just begun, so let's wait and see what the future holds.