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On the vast track of rural Internet celebrities, Mai Xiaodeng, Country Xiaoqiao, and Zhou Tianli are undoubtedly the three bright stars that have attracted much attention, all of whom have tens of millions of fans and have a strong influence in the online world.
The three influencers' early video creations were quite similar, and they all focused on showing the simplicity and beauty of rural life. Among them, Mai Xiaodeng and Zhou Tianli are both from Henan, and their same regional background makes them perhaps have something in common in content creation.
Recently, there have been some interesting phenomena in the video content they create. For example, in the theme video of "Daughter-in-law Goes to Work", all three of them filmed and created. Zhou Tianli, who was the first to release the video, came out on top, and the video received more than 760,000 likes. However, the video with the same theme shot by Mai Xiaodeng and her husband Shihao only has more than 250,000 likes, ranking last among the three.
The reason for this gap may be, on the one hand, that Mai Xiaodeng and Shihao were more restrained in filming and couldn't let go; On the other hand, the advertising content in Mai Xiaodeng's recent video content has gradually increased, which may have caused some fans to have aesthetic fatigue, resulting in a large loss of fans, and the number of likes on his videos has also dropped significantly. In contrast, Country Xiao Qiao's performance is better, and the video she posted has nearly 500,000 likes in just one day, showing a strong eye-catching ability.
In addition to video creation, they can also be seen active in the field of live streaming. The three of them cooperated with Watson Electric, although the live broadcast format is roughly the same, but there is a certain gap in sales. Mai Xiaodeng took the lead in starting the live broadcast, she and her husband Shihao went to the Shandong headquarters, and specially prepared a gift - the calligraphy work of "Friendship Lasts Forever" written by her uncle. However, although this calligraphy work is intentional, its collection value is limited because the creator is not a celebrity. In addition, it was another boss of Watson Electric who received Mai Xiaodeng and Shihao, and the fat boss who often appeared on the camera did not show up.
The live broadcast of Country Little Joe presents a different picture. The two bosses of Watson Electric came to Xiao Qiao's house with gifts, and Xiao Qiao's family was hospitable, made a large table of dishes, and specially stewed a big goose. The two bosses ate with relish and called Xiao Qiao affectionately. This kind of human-like interaction adds a lot of warmth to the live broadcast.
Subsequently, the two bosses of Watson Electric came to Zhou Tianli's house again and also brought gifts, and Zhou Tianli also stewed a goose to entertain. However, judging from the picture, the bosses' dining state does not seem to be as enjoyable as in Xiao Qiao's house.
In the live broadcast in cooperation with Watson Electric, Zhou Tianli has not yet started the live broadcast. Compared with Mai Xiaodeng and Country Xiaoqiao, who have completed the live broadcast, the sales of the two are not much different. In terms of viewership, Mai Xiaodeng has a slight advantage, but in terms of popularity, Country Xiaoqiao is better.
Over time, the trio went in different directions. Due to the decline in popularity, Mai Xiaodeng began to find another way and set up his own company, and relatives of his mother-in-law joined in one after another. By attracting traffic to them, Mai Xiaodeng has increased the number of fans of his relatives. Recently, her niece, Rarity, started her first live stream, and sales were pretty good. In the future, Mak may reduce the number of times he brings goods in person, and focus on attracting traffic by shooting videos.
Zhou Tianli is like a dark horse, rising strongly in the field of rural Internet celebrities. Her video content has little to no ad placement, purely showing the real scenes of rural life. And she has a hearty personality, her performance in the video is natural and generous, and she is deeply loved by fans, and her recent video traffic continues to rise.
In the face of such a development trend, people's thinking and discussion are becoming more and more in-depth. In this era of vigorous development of rural Internet celebrities, Mai Xiaodeng, Country Xiaoqiao, and Zhou Tianli have each attracted a large number of fans with their unique styles and content, however, the question of whose works in the videos of the three of them can attract the audience more is indeed worth in-depth discussion.
From the perspective of content creation, Mak Xiaodeng won the love of many fans with his rustic rural life and inspirational struggle stories in the early days. Her videos show the real side of rural life and convey a positive attitude towards life. Recently, however, due to the increase in advertising and changes in the quality of content, its popularity has been declining. However, Mak Xiaodeng has rich creative experience and a huge fan base, and if he can readjust his creative direction and return to his original intention, he may not be able to attract the audience's attention again.
Country Little Joe's videos have always been based on a warm and down-to-earth style. She is good at capturing the details of life, and through delicate narratives and warm pictures, the audience can feel the beauty and innocence of rural life. Her performance in the live broadcast also showed high emotional intelligence and affinity, which made the audience's favorability towards her continue to increase. If she can continue to innovate in content, expand the subject matter and form, and further consolidate and expand her audience base, it is not difficult.
As a rising star, Zhou Tianli has quickly accumulated a lot of popularity with her real and unpretentious rural life record and bold and hearty personality. Her videos do not have too many commercial elements to interfere, purely showing the customs and daily life of the countryside, bringing a fresh and natural feeling to the audience. If she can maintain this style and continue to optimize the production quality and depth of the content, the potential for future development should not be underestimated.
Let's look at the question of whether Zhou Tianli can surpass Mai Xiaodeng with her own advantages and become the new "first sister in the countryside". Although Zhou Tianli's video traffic is currently high and the development momentum is strong, Mai Xiaodeng has been deeply involved in the field of rural Internet celebrities for many years, has accumulated rich resources and experience, and has begun to actively adjust his development strategy to try to turn the situation around. It is not easy to achieve transcendence, and Zhou Tianli needs to continue to make efforts in content creation, fan operation, business cooperation and other aspects to continuously improve her comprehensive strength.
In this fierce competition, who can stand out and become the leader in the field of rural Internet celebrities depends on their ability to innovate, adapt and grasp the needs of the audience. Whether it is Mai Xiaodeng's experience and resources, Country Xiaoqiao's affinity and innovation, or Zhou Tianli's potential and momentum, they have added weight to the competition. The future development is full of uncertainties, let us wait and see how they grow and break through on the rural Internet celebrity track.