Hey friends! In today's era of social media turmoil, Dong Yuhui is quite eye-catching! On July 12, 2024, for Dong Yuhui and his selection tuba, it was really full of dramatic changes, and there were many things worth pondering. Dong Yuhui's personal Douyin number of fans exceeded 26 million all of a sudden, and the "Global Development, Co-construction and Sharing" talk show run by Tuba can be selected, and the number of online users is 100,000+, but the sales amount with goods is miserable.
Written at the beginning
Let's take a look at the situation of Dong Yuhui's personal account first. At 17:11 on July 12, Dong Yuhui updated a video of watching the sunset at the beach. In the past few days, the frequency of his video updates has increased significantly, probably because he feels that fans are looking forward to it. In the video, he is wearing a white T-shirt and the black and white striped beach shorts, which looks very casual.
The sunset was so beautiful that he was immersed in it, and the whole picture was simply poetic. Just this video made his number of fans rise, and it suddenly exceeded 26 million. Although Dong Yuhui himself may not care much about the number of fans, it is really a great joy for fans who like him, which shows that his influence is getting bigger and bigger.
Let's talk about the selection of tuba. On the same day that Dong Yuhui's personal number of fans soared, he selected the tuba to engage in that talk show. The number of online users is really good, and it can stay at 100,000 plus almost all day, which is rare in the past three months.
But ah, guess what? The cumulative number of viewers is as high as 18.5 million, the peak popularity has reached 145,000, the average online is 95,000, and the sales amount of goods is only 2.68 million. This sales result, compared with such a high popularity, the contrast is terrifying, and people can't help but sigh.
In my opinion, it is not a coincidence that Dong Yuhui's personal account can succeed. When he appeared in front of everyone, the image was real and natural, and his video content was full of the taste of life, as well as the temperature of feelings, which could resonate with the audience. It is not possible to select a large size to bring goods, and there are many reasons.
Let's talk show first, maybe it's not tightly combined with bringing goods, and it doesn't guide the audience to buy things. Again, the products selected and the way they are recommended may not meet the audience's appetite. Also, a lot of the high online people are obtained by casting streams and sending lucky bags, and this part of the audience may be here for welfare, not really interested in the product.
What can we understand from this? For creators and operators on social media, it is of course important to attract popularity, but more importantly, how to turn popularity into tangible business value. To do this, you have to think about what the audience wants, what they want in their hearts, and come up with products and content that are really valuable and appealing. At the same time, marketing methods and skills must also be paid attention to, so that the audience is willing to pay for things while enjoying the content.
Write at the end
Overall, the situation of Dong Yuhui and the selection of tuba on this day has made us see the complexity and diversity of the social media world. There are happy successes, and there are failures that make people reflect. In the future, whether it is an individual or a team, on the big stage of social media, we must keep exploring and innovating, so that we can emerge in such a competitive environment and truly succeed.
I don't know if this article I wrote is to your liking? If you have any other ideas or requests, please feel free to let me know!!