On July 10, 2024, Zhongnan Diamond Co., Ltd. (hereinafter referred to as "Zhongnan Diamond") jewelry brand ZND Jewelry press conference and the opening ceremony of JD.com's official flagship store were grandly held. Authoritative figures from all walks of life in the diamond and jewelry industry rushed to Nanyang City, Henan Province, gathered at the foot of the beautiful Funiu Mountain, on the shore of the White River, to witness Zhongnan Diamond capture every moment of brilliance from a unique perspective, convey the beauty of jewelry to the world, and write a new chapter of ZND Jewelry with ingenuity and enthusiasm.
At the press conference, Guo Shifeng, Secretary of the Party Committee and Chairman of Zhongnan Diamond Co., Ltd., said in his speech that as a state-owned central enterprise, Zhongnan Diamond has taken the lead in realizing the large-scale production and supply of gem-quality lab-grown diamonds through independent innovation and rolling development, which has played an important role in improving the scientific and technological production level of mainland lab-grown diamonds and maintaining the leading position in the field of mainland lab-grown diamonds in the world. At the same time, the birth of Zhongnan Diamond Jewelry brand marks a new stage of development in the process of brand building, and the establishment of ZND Jewelry's official flagship store on JD.com is a new starting point.
In the super interview session, the general manager of the jewelry division of the fashion media group; Ms. Jing Jing (Editor-in-Chief), Chief Content Officer of Harper's BAZAAR Jewelry Chinese Edition, believes that in addition to focusing on product quality, brand owners should also provide consumers with more unique brand values such as aesthetic value and emotional value, which is a better long-term development direction. Fu Junshu, general manager of JD's gold jewelry business department, said that lab-grown diamonds will have a very good growth space in JD Jewelry, and hopes to take lab-grown diamonds as one of the emerging characteristic categories, and cooperate deeply with the brands and industrial bases of lab-grown diamond services, so that consumers can accept and trust new products faster. Zhang Changyun, head of ZND Jewelry brand, said that the unique brand charm that ZND Jewelry expects to establish, as well as the existing excellent product quality, firmly believe that it will become a new favorite and leader in the industry.
In addition, at the industry seminar of the press conference, guests from all walks of life from industry, academia and research spoke freely, discussed the future of the industry, objectively analyzed the opportunities and challenges of industry development, and put forward insightful solutions and suggestions.
Wang Qinsheng, honorary president of the lab-grown diamond branch of the China Jewelry and Jade Jewelry Industry Association and a leader in the superhard materials academic circle, said that lab-grown diamonds are still a sleeping market, and if they are awakened, the global market will be five times that of the current one, while the Chinese market will be four times that of the United States. In this industry, China accounts for 90% of the rough diamond production market, India accounts for 90% of the cutting market, and Europe and the United States account for 90% of the finished product market.
Zhang Shuai, deputy general manager of Zhongnan Diamond Co., Ltd., believes that relatively speaking, domestic consumers' awareness of lab-grown diamonds still lags behind that of foreign countries, with about 70~80% recognition in the United States, and the actual consumption has accounted for half of the country with natural diamonds. Natural diamonds have destroyed the earth through natural mining, and Zhongnan diamonds embody the human wisdom of green, environmental protection and science and technology.
Ma Yueyue, deputy director of the Science and Technology and Standardization Department of the China Jewelry and Jade Jewelry Industry Association, believes that Zhongnan Diamond has created a national consumer brand exclusive to lab-grown diamonds, which is a very remarkable thing. Because in the minds of consumers, not only the product, but also the brand, only the brand can bring about the qualitative improvement of the industry.
It is understood that before the start of the press conference, the participating media visited the Zhongnan Diamond Exhibition Hall to further understand the development history of Zhongnan Diamond for more than 30 years, as well as how the company leads the direction of technological progress in the superhard material industry, and enhances the process of national industry on the world stage.
ZND Jewelry's bright future is worth looking forward to
Every piece of ZND Jewelry is like a bright star, leading people into a shining world, and every bright moment also embodies the countless ingenuity of Zhongnan, telling the legend of time and beauty. Expect them to be an extension of each wearer's unique charm.