Since 2018, "virtual idol / virtual anchor (Vtuber)" has set off a wave of enthusiasm in China, like the well-known Luo Tianyi, Hatsune Mirai and other virtual idols, began to gradually enter everyone's vision, known to people, in just over 2 years, the number of virtual idols / anchors increased 10 times to 10,000 people.
With the development of virtual idols/anchors, the business model has also been derived in addition to a lot of different ways to play, in addition to the common advertising, tips, concerts and appearance activities, new models such as e-commerce with goods have also been continuously excavated.
Recently, the virtual anchor's Iris Yousa held a birthday party at Station B, which successfully attracted more than 1 million fans to watch. This article will reveal the implementation behind this concert.
More than 1 million people watched, the popular virtual anchor Yousa birthday party
As the virtual anchor of station B, yousa has gradually increased its popularity in the past two years.
On May 23, 2020, the virtual anchor Ling Yousa held a birthday party live broadcast, saw the innovation and diversification of the live broadcast content, and set up a birthday gift interaction, live meme production and other fan interaction links around the theme of "real-time interactive live" in the entire live broadcast activity, in less than half an hour, the number of people in the live broadcast room exceeded one million, and the ranking in the hourly total list was even higher.
In addition to the song and dance talent, the unique gift interaction link is also to make everyone shine, in order to pursue the sense of reality, the gift link not only made the effect of gift collision and interaction, but also even the gift collision sound effect is perfectly equipped.
Not only that, this birthday party, but also launched a very interesting emoji interactive link, under the performance of yousa, you can see the delicate and exquisite expressions, action display, for the Iris yousa birthday party to add a lot of color, Iris yousa in the emoji in a smile are pinched to a very real point.
It can be seen from the live broadcast of the birthday party of Yousa that the implementation of virtual live broadcast content requires certain technical support.
Lowering the threshold of virtual anchors, Xi'an Manyun launched the VUP virtual live broadcast system
In the past two years, virtual idols/anchors have begun to grow explosively, and the number has increased by 10 times in just over 2 years. The reason behind this is not only due to the trend of two-dimensional culture going out of the circle and becoming more and more popular, but also the more important reason is the reduction of access thresholds and costs.
"I think it's still based on a technology that lowers the threshold. In the past, to make an animation and create such an idol, it took about a few hundred creative teams to draw the original painting and finally produce it in 2 to 3 years to create such a virtual idol. Including Hatsune Mirai, its technical development, and then content hosting also took a long time to perfect such a role. Including Love Sauce, she may have come out from June to the end of 2017, in fact, she has experienced a year and a half of activity time, but it may be tepid and even not noticed. Because she was diligent in updating the content, its content was really attractive and eventually noticed. Bilibili virtual artist project leader Kang Kang once mentioned in the "Super V Dialogue" program that the virtual idol/anchor industry really began to explode, because of the emergence of tools, such as the use of iPhone camera, you can customize your own virtual image, so that people can use a mobile phone to complete a virtual image interpretation and live broadcast.
It is reported that the live broadcast of Yousa adopts the VUP virtual live broadcast system developed by Xi'an Manyun Network, in addition to real-time effect rendering, real-time motion capture surface capture technology, but also to achieve multi-camera light and shadow reflection tracking technology, so that the reflection of Yousa follows the lens and position changes in real time, making the stage effect more realistic.
The VUP virtual live broadcast system not only supports virtual live broadcast and fan bullet screen interaction, but also realizes multi-character sharing the same stage and realizes virtual IP operation at low cost. The system supports ordinary camera face capture and professional motion capture equipment, such as Nuoyiteng motion capture, Hi5 glove inertia motion capture and high-precision sound capture and other technologies.
At the same time, the anchor can also customize resources, custom upload 3D characters (MMD/fbx/vrm, etc.) and Live2D characters, including actions, scenes, props, special effects and other resources fully customized settings, while being able to edit parameters to achieve resource diversification.
The development trend of domestic virtual anchors in the future
The domestic secondary market is no longer tending to be niche, in addition to the frequent entry of bigwigs from all walks of life, many companies have also noticed this, according to a number of industry insiders and investors said, "value the two-dimensional field, but also value the 90 and 00 market, the core fans in the second dimension are very fond of animation." ”
Similar to the emergence of VUP virtual live broadcast system, indirectly reducing the threshold of 3D avatar live broadcasting, with the improvement of all aspects of the industry chain, virtual idol development will get great possibilities, the current VUP virtual live broadcast system has established cooperation with a number of anchors of B station, the next IP virtual idol cooperation is about to be launched on the B station.