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Text | Snow in Nankai
Edit | Snow in Nankai
The box office of "Seamless", which was released on June 28, was only 1,520 yuan, with the theater taking away 794 yuan and the filmmaker sharing 557 yuan.
The film is directed by Cui Xinping, starring Xu Pengpei and others, and tells the story of the Lin family father and son inheriting their craftsmanship in Beijing Hutong.
The number of dissemination reached 743 million, but the box office was miserable, and the topic selection was also cold.
Directed by Cui Xinping, gathering powerful actors such as Xu Pengpei, Chen Jinyan, Mu Liyan, Gao Hongliang, etc., "Seamless" tells the story of the Lin family's father and son's persistence and innovation in traditional handicrafts in Beijing's hutongs.
The story revolves around the cheongsam, a symbol of traditional Chinese culture, and aims to show the leap from the alleys of Beijing to the international stage.
Such a work rich in cultural heritage failed to win the favor of the market, and the "unpopular" nature of its topic selection seems to have become a major factor in the poor box office.
Although "Seamless" did not perform well at the box office, it was distributed on the Internet by a whopping 743 million people, a huge contrast that is confusing.
The contradiction between high communication volume and low box office not only reflects the changes in the viewing habits of modern audiences, but also exposes the disconnect between film marketing strategies and actual revenue.
"Seamless" is not alone, and several other works in 2024 are also facing the dilemma of a box office downturn.
"Next Stop Love" starring Huang Shengyi has unknown box office data so far; "The July Itch" is slightly better, but it is only 2359 yuan; And "New Nine Sesame Officials" was slightly embarrassed with a box office of 5,969 yuan.
Behind these numbers is a huge gap between the hard work of filmmakers and the feedback from the market.
Behind the glamorous screen, there are the sweat and tears of countless filmmakers.
The birth of each work is the result of the efforts of the producer, director, actors, and behind-the-scenes team.
When faced with a cold reception from the market, these efforts often struggle to translate into the rewards they deserve.
The story of "Seamless" and its peers is a true reflection of the film industry's difficulty, reminding us that in these uncertain times, even the best works of art can be met with market indifference.
The case of "Seamless" is not only a profound reflection on the current situation of the film industry, but also a tribute to the persistence and dreams of filmmakers.
It makes us realize that film is not only a carrier of entertainment, but also a inheritor of culture, and even under the pressure of business, we should not give up the original intention of pursuing art.
Beneath the dismal box office of "Seamless" and its peers, there are more far-reaching industry problems and social trends.
When movies no longer rely solely on the traditional theatrical screening model, but are deeply integrated with Internet platforms, how to measure the success and value of a film has become a new topic that needs to be answered urgently.
With the rise of streaming services, viewers' viewing habits are quietly changing.
More and more people choose to watch movies at home and through online platforms to enjoy a more personalized and convenient viewing experience.
This trend undoubtedly poses a challenge to the business model of traditional cinema chains.
The low box office performance of films such as "Seamless" may reflect part of the impact of this shift.
The value of cinema as an art is not only reflected in box office revenue.
Although films such as "Seamless" suffered a waterloo at the box office, their outstanding results in the number of people disseminated show that they have played an important role in conveying cultural information and triggering social thinking.
How to find an effective way to connect with the market while maintaining artistic independence is a topic that the film industry must face.
The healthy and sustainable development of the film industry requires the joint efforts of the entire ecological chain.
From creative planning to post-production to distribution marketing, every step counts.
In the digital age, the relationship between film companies, platforms, creators, and audiences is being reconstructed, and building a more open, diverse, and inclusive film ecosystem is the key to addressing the current challenges.
The encounters of works such as "Seamless" prompt us to think about the future of cinema.
Driven by digital technology, the challenge is common to all filmmakers in how to maintain their unique charm and adapt to the changing market environment.
Only by constantly innovating, deepening the understanding of the audience's needs, and strengthening the integration of content and form, can the art of film be revitalized in the new era.
Behind the intertwined light and shadow of the screen, the filmmaker's exploration never stops.
They use their lenses to capture the beauty and sorrow of the world, and use stories to touch the softness of people's hearts.
Although the road ahead is full of thorns, it is this persistent pursuit of art that makes film a bridge between the past and the future, and between different cultures and hearts.
The journey of "Seamless" and other films continues, and their stories are waiting for more people to discover, feel, and think.
The rise of Internet platforms has provided a broader space for film distribution.
Partnering with a streaming giant not only expands the reach of your films, but also enables you to pinpoint your target audience through data analysis for more effective marketing.
The cooperation between film companies and platforms will be one of the important trends in film distribution in the future.
The development of the film industry should not be limited to the production and screening of films.
Through cross-border cooperation with games, animation, literature and other fields, the life cycle of films can be extended and a complete IP industry chain can be formed.
The cheongsam culture in "Seamless" has the potential to be developed into a series of derivative products, so as to realize the transformation from a single film to a multicultural industry.
No matter how technology advances and how the market changes, film is always an eternal dialogue about human emotions and thoughts.
The exploration of works such as "Seamless" allows us to see the courage and wisdom of the film industry to seek breakthroughs in the face of adversity.
On the road to the future, only those filmmakers who dare to innovate and explore can truly lead the industry forward and make film art shine more brightly.
This is not only a challenge, but also an opportunity, and it is also the common mission of filmmakers.
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