In the process of brand development, many classic brand and logo designs have emerged, and these logos with strong recognition and visual aesthetics have become classic designs in the history of human brand development and have become eternal brand strategic visual symbols in people's minds.
The reason why the world's top 10 classic logos are popular is that they show a simple and powerful visual impact in design, which is easy to identify and memorable; In terms of brand stories, they often carry rich historical and cultural significance, establishing an efficient and fast emotional connection with consumers.
Next, Pu Zhuo will share with you a number of highly recognizable global 10 classic logo designs, and what are the logos that have attracted people's attention are worthy of enterprise research.
1. Mastercard classic minimalist logo
MasterCard's iconic logo is known for its minimalist design, which consists of two overlapping red and yellow dots, which dates back to 1968 and has a history of more than 50 years.
The Mastercard logo is a globally recognizable visual symbol that demonstrates the brand's determination and forward-thinking commitment to adapt to the digital age.
The launch of the new logo is part of the brand's strategic adjustment and upgrading, which is behind the profound adjustment of corporate strategy and the rethinking of brand positioning, through which Mastercard conveys its image as a global leader in payment technology, as well as its brand spirit of continuous innovation and pursuit of excellence.
2. Minimalist logo of the Olympic Games
The logo of the Olympic Games, the Olympic Rings, is the visual identity of the Olympic Movement on a global scale, consisting of five interconnected Olympic rings in blue, yellow, black, green and red, symbolizing the unity of the five continents and the fair, fair, frank competition and friendly spirit of the Olympic Games. It is a universal visual symbol with global characteristics.
Each Olympic Games has its own emblem, but all emblems carry the five rings, such as the Tokyo 2020 icon design that skillfully conveys the characteristics and sportsmanship of each sport, while artistically highlighting the vitality of athletes and embodying the unique aesthetics of Japanese design art.
The emblem of the 2008 Beijing Olympic Games is a combination of traditional Chinese seals and calligraphy arts.
3. Nike's minimalist classic logo
Nike's minimalist classic logo is widely regarded as one of the greatest minimalist style logos of all time. Popularly known as the "checkpoint" or "hook", this symbol is instantly recognizable for its simple, elegant and powerful design, which embodies a sense of movement, speed and power.
The logo design is inspired by the wings of the goddess of victory and the feathers of a swan. Later, the logo became simpler, more abstract, and more visually impactful, easy for people with different languages to recognize, and conducive to brand promotion and promotion.
4. Coca-Cola classic logo
Coca-Cola's iconic logo is known worldwide for its distinctive Spencer handwriting font "Coca-Cola" and a distinctive red background. Since the birth of the brand in 1886, this logo has accompanied the growth of Coca-Cola, becoming one of the most recognizable brand logos in the world.
The design of the logo uses smooth curves and elegant streamers to give people a sense of coherence and flow, which is not only beautiful, but also highly recognizable.
Apple logo is one of the benchmarks of minimalist brand logo design, with strong visual recognition and visual aesthetics, and it is also a brand that is deeply loved by people, and has a large number of brand advocates at home and abroad.
Every time Apple has a new design, it triggers widespread consideration, and the brand itself has a huge sense of topic and traffic.
5. Apple's classic logo
6. McDonald's classic logo
McDonald's itself is an enterprise that attaches great importance to brand creativity, and the logo is also one of the classic designs, which is visually eye-catching and recognizable, which is worthy of serious study and research by many enterprises.
7. Classic logo of Chinese railway
The China Railway Logo is one of the most classic logo designs in China and a benchmark for many classic signs in China.
This logo is composed of a variant of the word "worker", and the upper part of the word "person" is in a ring around the lower word "gong", symbolizing the rising sun, meaning light, peace and freedom.
At the same time, the design of the word "gong" is inspired by the cross-section of the railroad track, and the horizontal elongation below represents the horizon, conveying a sense of safety and stability.
What do you think of this classic Chinese logo? Welcome to leave a message to discuss!
8. Starbucks classic logo
Starbucks' iconic logo is the visual core of its brand, with its distinctive image of a two-tailed mermaid.
In 2011, Starbucks made another bold update to its logo, removing the words "Starbucks Coffee" from the outer ring, and only retaining the image and brand color of the siren. This change marks the embodiment of Starbucks' brand confidence, and even without text, the image of a twin-tailed mermaid is enough to represent the brand.
9. New York City brand classic logo
As a global consensus visual symbol, the love visual symbol has a strong sense of recognition and moral identity for this symbol everywhere, and the logo of the New York City Logo is also known as a generation of classic logo design, which is a design that has attracted much attention.
10. Mercedes-Benz classic logo
The well-known three-pointed star logo has long been deeply rooted in the hearts of the people, and the logo of Mercedes-Benz has hardly changed in the development of a hundred years, maintaining the long-term and sustainable output of the brand, and this century-old brand is also a brand favored by people.