With the popularity of social media, it has become a trend for more and more artists to choose to become YouTubers, not only through which artists can interact more closely with their fans, but also earn additional revenue streams.
Against this backdrop, KARA member Park Kui-ri shared her experience of starting YouTube, revealing the various reasons why artists turned careers to become YouTubers.
In a video uploaded on Park Kuili's YouTube channel the day before (5), Heo Lingji recalled the situation when she first joined KARA, she said that at that time, her sisters were very tired, and the people around her also reminded them to behave properly, Heo Lingji mentioned that Park Kuili did not drink much alcohol at that time, which showed the great pressure and self-discipline they faced at that time.
As time went on, Park began to be more exposed to real-life challenges, and she said that living in this industry inevitably involves all kinds of stress, and drinking alcohol has become a way to relieve it, which resonated with the audience, because many people choose a similar way to relieve stress.
Park Quali also confessed her motivation for starting YouTube, and she frankly replied, "To make money," explaining that "the purpose of being a YouTuber is to generate income so that people can live a happy retirement."
Park Kyu-ri's words were echoed by Han Seung-yeon, who said, "All of us work to make money", which is simple but expresses the reality in everyone's heart, whether it is an ordinary person or a celebrity, the pressure of life is real.
In the video, Park also mentions an interesting motivation, saying that her favorite Red Velvet member is Seulgi, hoping to meet her through YouTube one day, and this fan mentality has also brought her closer to the audience.
Park's experience is not unique, as many artists are exploring the new frontier of YouTube, for which YouTube is a space where they can express and create freely, unconstrained by traditional media, and this freedom allows artists to experiment with different content and satisfy their creative desires.
In addition, YouTube's revenue model is also attractive, with artists having a steady stream of income through advertising revenue, sponsorships, and fan donations, and this diverse revenue model allows them to find a new way out of the entertainment industry.
It has become a trend for artists to become YouTubers, which not only reflects the characteristics of the streaming era, but also reflects the pursuit of artists to create freely and diversify their incomes.
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