Watch the night view, visit the market, enjoy the food......
Colorful "Night Economy"
Highlight the vibrancy of the city
This past weekend
大学路市集
Take the warmth of Morocco
North African style as the theme
Light up the midsummer nights
"Life Show Belt" for Yangpu
Inject a steady stream of energy
In the limited-time pedestrian street on Daxue Road, the night market is "full of heat". From 15 p.m. to 10 p.m., it will give consumers an unforgettable summer night experience.
On the occasion of the opening of the "Shanghai Summer" International Consumption Season, the market will be themed with the passionate Moroccan and North African style, and will link up with 70+ inspired creative brands, including flowers, plants and lifestyle brands, to create a unique North African style experience, providing citizens and tourists with more choices for summer vacation, travel and check-in.
In the market, there are three major content sections: creative brand linkage, art exhibition composed of Maillol Blue Garden Art & Fireworks & Desert Fantasy, and Inspiration Workshop, as well as a fantasy oasis market with tropical plants and Moroccan characteristics as the highlights, presenting a summer dopamine visual feast through high-saturation colors. A number of brands, including Margaret, White, Chili's, Fanjia Yingshan Bistro, Sawada Honya, ALDI and many other brands will provide special shopping experiences on site, including dining, retail and interactive experiences. More than 70 creative brands will be presented, including flowers and plants, Moroccan-style handicrafts, special food and niche creative products; The Daxue Road block, where a number of trendy fashion retail brands have settled, aggregates diversified business formats to provide tourists with a richer consumption experience and choices.
Martin, a photographer of floral works in collaboration with the market, presented an exhibition on tropical plants and Moroccan characteristics, and presented a gardening-style display at the entrance with the support of Berry&Bird's horticultural forest tools brand. "The exhibition is divided into three parts, taking you to experience the magical colors of the African continent." The relevant person in charge of the municipal level introduced to reporters that the first part was inspired by the Mayor Blue Botanical Garden in Marrakech, Morocco, and evoked infinite imagination through the combination of high-saturation blue beauty and tropical plants; The second part combines the photographs of fresh plants and flowers that cannot grow in the desert, bringing more fantasy colors through strong contrasts and contrasts; The third part uses red flowers to represent the flame installation, creating a gorgeous sense of fireworks in the desert, as if you are in the scene of the bonfire party and the starry sky on an African summer night, bringing people a super enthusiastic summer experience, allowing visitors to feel the unique charm of Morocco and the life force in the desert while traveling.
Combined with the theme of this market, the Daxue Road Market linked up with the creative brand Purr Gulu Handicraft Workshop to bring ceramic hand-made experience activities. Breaking the traditional perception of ceramics, innovative thinking and technology, combining ceramics with natural energy, personality and art, and guiding participants to create unique works. Whether it is ceramic lovers or ordinary tourists, they can gain different artistic and cultural experiences and enhance their sense of participation in the offline creative workshops with different themes and contents at each Daxue Road Market.
"The combination of diversified market concepts, unique scene design and rich offline interactive experiences presents an extraordinary visual and sensory feast for the public, injecting diversified inspiration into life." The relevant person in charge of Daxue Road said that in the next step, the Daxue Road Market will continue to complement the rich consumption formats on Daxue Road, create a new scene of convenient commercial consumption, and add a unique new experience of cultural tourism consumption to the "Shanghai Summer".
Text/Image: Cheng Jiajia
Editor: Wu Baixin
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