Douyin e-commerce supports merchants to block illegal influencers on the platform, and Alimama will be fully open for full-site promotion丨Retail e-commerce weekly

[Ebang Original] Douyin e-commerce supports merchants to block illegal influencers on the platform; Alimama site-wide promotion will be fully open to business hosting in the future; The new Chinese pastry brand Luxihe is open to joining.

Finish丨Bu Wanqiao

It's time to review the week's e-commerce events with Bang Xiaobai! This has happened in the retail e-commerce space over the past week.

# Platformer actions #

【Douyin】

1 Douyin e-commerce supports merchants to block platform violators

For influencers with a record of platform violations, the new rules of Douyin e-commerce support merchants to unbind them with one click. After this operation, all products that have been cooperated by both parties will be canceled, and the influencer will not be able to promote all the products in the store. Specifically, the window, short video, graphic and other content of the historical cooperation between the merchant and the talent will all be unbound, and the historical content will no longer be mounted with store products, and at the same time, no new cooperation content can be added.

Douyin e-commerce also supports merchants to choose independently according to the cooperation situation, and carry out new cooperation or partial blocking of talents, and then the talents cannot add new products to cooperate with the store, but the content of the original cooperation will not be affected.

2 Douyin e-commerce supports consumers to choose the delivery method according to their preference

Ebang Power noticed that Douyin e-commerce has recently opened a new function of express delivery, "supporting consumers to ask merchants to use designated express delivery". In the background of Doudian, the shipping template configured by the merchant has added the function of "self-selected express", and it also supports setting a price increase strategy to meet the individual needs and express preferences of consumers.

At present, the only express company that consumers can choose is SF Express, but the rest of the express companies are being connected one after another. For orders shipped by the consumer's designated express delivery, if the refund is made due to the consumer's personal reasons after delivery, the merchant does not need to refund the part of the shipping markup; In the event of a refund prior to shipment, or if the courier cannot be fulfilled due to a modified address, the shipping fee will be refunded to the consumer in full.

【Alibaba】

1 Alimama will be fully open to the whole site promotion, and business hosting will be realized in the future

On July 2, Yuan Mu, general manager of Alimama Commercial Product Center, revealed at Alimama Future Business Ceremony that the "whole site promotion" will be fully launched in the near future.

The whole site promotion is a new product launched by Alimama to help merchants leverage the global traffic and increment of the site under the new traffic mechanism of "payment and free linkage" on the platform. According to Yuan Mu, site-wide promotion can help different types of merchants get global traffic and sales explosion in a variety of scenarios, and internal test data shows that compared with non-placed products, the transaction amount increased by 43% and the number of clicks increased by 105%.

Yuan Mu said, "During the 618 period, the whole site promotion has become a new lever for merchants to harvest growth. "The site-wide promotion has helped 130 internal beta merchants to exceed 10 million in turnover, and the total contribution of explosive products from merchants participating in the promotion has exceeded 4.7 billion GMV.

He further pointed out that in the future, the whole site promotion will provide stronger ROI and GMV certainty for brands and popular types of merchants; Provide shorter ROI delivery capabilities for supply chain merchants to help new merchants and new products be launched faster. For merchants who are still waiting, Alimama will soon launch the product ability of "operation and hosting" to further help merchants simplify their operations.

【JD.com】

1 JD merchants' door-to-door delivery service is fully open

JD.com announced today that in order to improve the user experience of merchants' order fulfillment, merchants are encouraged to open their own home delivery service, which supports B stores and C stores, and does not support C stores and natural person stores.

There are three types of home delivery orders that merchants can activate:

· For small and medium-sized door-to-door delivery orders, using Zhongtong, Yuantong, Shentong, J&T, and Yunda to deliver goods, 1 yuan will be charged within 5 kilograms, and 0.2 yuan will be charged for 1 kilogram of additional weight, and the merchant will pay the carrier through the Jingdong platform;

· For small and medium-sized door-to-door delivery orders, use JD Logistics to ship out of the warehouse, and there is no need to pay for door-to-door delivery services separately;

· For large-scale door-to-door delivery orders, the merchant entrusts the carrier to deliver the goods, and agrees on the cost standard by itself.

After activation, the "home delivery" logo will be displayed on the product card, product detail page, and checkout page.

【Tencent】

1 Tencent Ingot has been fully upgraded and launched the AI in-depth search mode

On July 3, Tencent Yuanbao announced a comprehensive upgrade of the AI search function and the launch of the AI deep search mode. Tencent Yuanbao is an AI native application launched based on Tencent's hybrid model, launched in May 2024, providing AI search, AI summarization, AI writing, AI drawing, AI generated charts and other functions, and can generate data charts based on the analyzed content, users can generate different types of data charts such as bar charts, line charts, and pie charts with one click. The upgraded Tencent Ingot can support ultra-long text processing of up to 10 million words in a single document, can parse up to 50 files at a time (a single file size does not exceed 100MB), and supports uploading and parsing file formats including pdf, doc, txt, xlsx, pptx and so on.

This product upgrade will further meet the needs of users for information acquisition under professional and complex topics, and comprehensively improve the in-depth search experience of AI.

2 Tencent opened QQ, the Meitu App, etc. to guide live streaming on Channels

Ebang Power recently noticed that Tencent Advertising has recently added two major advertising placements, "Platform and Content Media" and "Youlianghui", to help merchants further improve the efficiency of live broadcast customer acquisition on Channels. "Platform and content media" mainly includes Tencent News, Tencent Video, QQ Browser, QQ, Tencent Music and games. "Ulianghui" includes advertising alliances of hundreds of thousands of apps such as Ximalaya and the Meitu App. These new ad placements all support direct jumping to the live broadcast room of Channels. WeChat Advertising said that it currently supports the optimization goals of "live viewing" and "ordering", and advertisers can combine placements according to the characteristics of different scenarios to maximize returns.

【Meituan】

1 Meituan Group Buying launched the "Second Pickup" service

Meituan Group Buying launched this service to provide consumers with a digital dining experience, so that "group buying can be set up online and pick up at the store without queuing". At present, the "Miaoti" service has covered high-frequency consumer goods such as tea and coffee, and has cooperated with more than 80,000 brand stores in more than 360 counties, districts and cities across the country. Since its launch, Miaoti has brought more BIAN'L services to more than 20 million users.

【Kuaishou】

1 Kuaishou Local Life has launched a limited-time commission-free for new hotel merchants

This is a support program recently announced by Kuaishou for new hotel merchants. From July 1 to August 31, if a hotel merchant joins Kuaishou, the first month's information service fee can be refunded.

After deducting the payment channel fee, half of it will be returned in cash and half will be returned to the local push account. Local push is a Kuaishou streaming product that is used to help merchants shorten the cold start time. Eligible merchants can sign up for the above programs through the Kuaishou Local Life Official Account.

# Brand Message #

1 Haidilao hot pot sub-brand "Hi Lao Hot Pot" changed its name to "Xiao Hi Hot Pot"

A few days ago, Haidilao's hot pot sub-brand "Hi Lao Hot Pot" announced a brand upgrade and changed its name to "Xiao Hi Hot Pot". Xiaohi Hot Pot has opened stores in Beijing, Cangzhou and other places, and on the basis of the self-pickup pricing model, it has added a variety of drinks and snacks with unlimited food. In terms of price, Xiaohi hot pot is also more approachable, and the unit price in lower-tier cities is even as low as 50 yuan, which is a lot lower than the 80 yuan per capita in the past.

2 McDonald's China Supply Chain Hubei Smart Industrial Park was put into operation, with an estimated annual output value of nearly 1.5 billion yuan

On July 3, McDonald's China, together with four major suppliers, Bimburg, Shun Xinhui, Tyson and Zidan, announced that the McDonald's China Supply Chain (Hubei) Smart Industrial Park was officially put into operation.

With an estimated annual output value of nearly 1.5 billion yuan, the industrial park is expected to have an annual output value of nearly 1.5 billion yuan, with a planned production capacity of 34,000 tons of meat products, 270 million breads, 30 million pastries and 2 billion packaged products.

3 Bloomage Biotech has built the world's largest pilot test achievement transformation center

The transformation of scientific research results from the laboratory research stage to the large-scale production stage requires a series of experiments, that is, pilot tests. A few days ago, Bloomage Biotech Pilot Achievement Transformation Center was fully completed in Tianjin. The center covers an area of 30,000 square meters and has 64 pilot production lines, which is the world's largest and most extensive pilot test achievement transformation platform, covering a variety of bioactive raw material products such as pharmaceutical grade, skin care grade, food grade, etc.

The center will not only be used internally by Bloomage Biotech, but will also be open to the whole market to provide pilot transformation services for biomanufacturing. It is reported that the conversion rate of scientific and technological achievements in developed countries in Europe and the United States has reached 75 percent, while the conversion rate of scientific and technological achievements in mainland China is only 10 percent. In addition to helping scientific institutions with technical validation and cost accounting, the center will also provide companies with optimization suggestions for R&D trials.

4 The new Chinese pastry brand Luxihe is open to joining

According to the WeChat official account of the Luxihe brand, Luxihe officially launched the national partner recruitment plan. According to the investment promotion, the brand headquarters will provide franchisees with eight resource support, including its own raw material base, R&D team, special line logistics, professional site selection, self-built central factory, space image, operation system, and special training. However, Luxihe has not yet announced the specific conditions such as the key areas and store details and capital thresholds for opening up franchises.

At present, applicants can fill in the information and register through the "Luxihe Partner" applet and click "Apply for Partnership". Luxihe said that a special briefing will be arranged in the follow-up. Luxihe was founded in Nanjing in 2013 and currently has more than 500 stores nationwide. It declared in the brand introduction: In the next ten years, Luxihe will expand to 100 cities and 1000 stores.

5 The Taobao Douyin store of Lafang's makeup brand is no longer available

A few days ago, Lafang Jiahua's makeup brand VNK has stopped selling in its official flagship stores on Taobao and Douyin. The brand's Taobao flagship store has been emptied of products, and there are only 2 products in the store of the official Douyin flagship store, and they are no longer available for purchase. Douyin customer service said that the store's products have stopped selling at present. At present, there are still two related stores operating normally on Taobao, but these two stores are brand dealers.

It is reported that Lafang Jiahua acquired the makeup brand in 2020, which is also the first time that Lafang has expanded into the field of makeup. In recent years, in order to improve its performance, Lafang Jiahua has sought transformation into the fields of makeup and medical beauty, but the effect is not obvious.

6 Baifei Dairy was listed on the New Third Board, with a revenue of more than 1 billion yuan and a net profit of about 226 million yuan in 2023

Guangxi Baifei Dairy Co., Ltd. has been listed on the New Third Board since June 28, and the stock is referred to as "Baifei Dairy".

According to the data, Baifei Dairy was established in 2017 and is mainly engaged in the production and sales of "Baifei Cheese" brand dairy products with buffalo milk and Holstein milk as the main raw materials. This application for listing on the New Third Board is not its first contact with the capital market. Guangxi Baifei Buffalo Milk Industry Co., Ltd., a related party of Baifei Dairy, was listed on the New Third Board in June 2018 and renamed Guangxi Baifei Investment Co., Ltd. (hereinafter referred to as "Guangxi Baifei" or "Baifei Investment") in April 2020, and its business scope was also changed from dairy product sales to industrial investment and enterprise management, and the original main business was transferred to Baifei Dairy, a holding subsidiary. On March 29, 2021, Guangxi Baifei was delisted from the New Third Board.

In July 2023, Baifei Dairy applied to the Guangxi Securities Regulatory Bureau for listing guidance and filing, intending to sprint to the main board of the Shanghai Stock Exchange, but finally chose to return to the New Third Board. According to the announcement, in 2021 and 2022, Baifei Dairy's revenue will be 714 million yuan and 781 million yuan respectively, and the net profit will be 131 million yuan and 115 million yuan respectively, and the sales area will be mainly concentrated in East China, South China and online channels.

7 Domino's stores in Chinese mainland reached 900

Domino's Pizza, the exclusive master franchisee in Chinese mainland, Hong Kong SAR and Macau SAR China, announced on June 28 that Domino's welcomed the opening of its 900th store in mainland China in Chengdu. The company plans to open about 240 new stores in 2024 and expects to have 1,000 stores in China by the end of 2024.