In today's era of online shopping, the prices of various goods always seem to exceed our imagination. Recently, some netizens discovered that they can buy a kitchen knife for only five yuan on the Internet, and it is free shipping! This phenomenon can't help but make people amazed, and at the same time, they also wonder: can merchants still make money at such a price? Could it be that the current society has been "rolled" to such an extent?
Five yuan is not even enough for us to buy a cup of milk tea on the street, but we can buy a kitchen knife and enjoy free shipping. On the surface, it seems like a loss-making deal. But digging deeper, there are actually some unknown business logics hidden behind it.
Merchants may have reduced raw material and production costs through large-scale procurement and production. Purchasing steel in bulk, optimizing production processes, and improving production efficiency have all made it possible to significantly reduce the manufacturing cost of each kitchen knife. In addition, establishing a long-term and stable cooperative relationship with the courier company can also strive for more preferential courier costs.
This strategy of low-cost free shipping may be a means for merchants to attract traffic and accumulate word-of-mouth and customer resources. Attracting consumers to the store with low-priced products may lead to other products in the store while buying kitchen knives, thereby driving sales of other high-margin products. Even if there is little or no profit on the single item of kitchen knives, it is still possible to make a profit as a whole by driving sales of other products.
This phenomenon also reflects the fierce level of business competition in the current society. In the environment of many e-commerce platforms and serious product homogeneity, merchants have to adopt various extreme price strategies to attract consumers in order to stand out. This kind of "involution" competition situation, on the one hand, brings benefits to consumers, but on the other hand, it also makes businesses face huge pressure and challenges.
For consumers, while enjoying low-priced goods, they also need to be rational and vigilant. Although the price is attractive, the quality and safety of the goods cannot be overlooked just because they are cheap. After all, kitchen knives are tools that are closely related to daily life, and if the quality is not up to par, it may pose a safety hazard.
For society as a whole, excessive price competition can lead to some undesirable consequences. For example, some businesses may sacrifice product quality in order to reduce costs, or adopt unfair competition methods, thereby disrupting the normal order of the market.
The phenomenon of five yuan a kitchen knife and free shipping not only allows us to see the power of business innovation and competition, but also makes us reflect on the impact of social "involution". While pursuing affordability, we should pay attention to the quality of goods and the healthy development of the market, so as to make the consumer market more fair, orderly and sustainable.
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