[Source: Upstream News]
In order to guide the whole society to actively "reduce plastics", on July 6, Swisse continued the "Natural Health No Lying Bottle" environmental protection public welfare activity, and joined hands with "Wanhe Pharmaceutical Chain" to launch an offline empty bottle recycling activity in the atrium of Raffles City Chongqing, giving full play to Swisse's diversified and innovative science education model, creating a series of interesting interactive gameplay, attracting more people to participate in empty bottle recycling, enhancing the public's awareness of recycling, setting off a new trend of fashion and environmental protection in the whole country, and contributing to the green earth with practical actions.
Empty bottle recycling landed Wanhe Pharmaceutical Chain, together with "natural health does not lie on the bottle"
Plastic pollution is a major problem in environmental governance, in addition to limiting production, "recycling" is considered to be a major solution to effectively solve plastic pollution. The alliance between Swisse and "Wanhe Pharmaceutical Chain" aims to help consumers change their consumption patterns through the "Natural Health No Lying Bottle" empty bottle recycling public welfare action, starting from a simple recycling action, and cultivating a green lifestyle habit of resource recycling.
At the event site, Swisse focused on the concept of "green recycling", using the shape of the product bottle to make eye-catching recycling devices, and through a number of creative interactions such as blind box exchange wall, environmental protection knowledge flop Q&A, theme check-in area, etc., to bring participants an easy experience of practicing environmental protection, so as to convey the new trend of environmental protection of "turning waste into treasure".
Among them, the "blind boxes" redeemed by participants through the recycling of empty bottles are recycled from the recycled bottles. Each bottle recovered in this event will also go through more than 7 professional processes such as label removal treatment, cleaning and disinfection, crushing and sorting, recycled plastic particles, processing and manufacturing, and turn into an environmentally friendly fashion "blind box" and return to the hands of participants. Through the circular ecological chain of green logistics empty tank recycling and resource recycling, Swisse will make recycling a new way of fashionable and green life, and attract more consumers to take active actions and practice the concept of environmental protection with new ideas.
In addition to enhancing participation through fun interaction and advocating a new way of green and low-carbon life, Swisse also combines the social interaction methods that contemporary young people love, through activities such as check-in, sharing and collecting likes, etc., to open up online and offline channels, popularize green environmental knowledge in multiple dimensions, and call on more consumers to join the empty bottle recycling program, starting from small and daily actions to reduce the burden on the earth. With the help of "Wanhe Pharmaceutical Chain", this activity attracted nearly 1,000 consumers to participate and promoted the enthusiasm of online recycling.
In the future, Swisse will continue to exert its brand power and promote the "Natural and Healthy Bottle" recycling activity until October 31, encouraging more people to participate in the empty bottle recycling action, so that recycling and green environmental protection will become our daily life.
Implement the concept of long-termism and lead the new fashion of green environmental protection
H&H Group has always adhered to long-termism, spared no effort to promote the road of green and sustainable development, and practiced the principles of "recycling", "recycling" and "regeneration" in raw material procurement, processing and manufacturing, transportation and logistics, and packaging innovation. In 2022, 98% of the packaging materials of the Group's products were recyclable, biodegradable or compostable; SwisseEarth won a Bronze Award at the Australian Packaging Awards for its packaging made from sustainably sourced bio-based packaging materials: the jar and lid are made from recycled paper and are fully recyclable.
As a natural health and nutrition brand under H&H Group, Swisse has always been anchored in the perspective of long-termism and practiced public welfare environmental protection education and action in an all-round way. This "Natural Health Not Lying Bottle" environmental protection public welfare activity is another important practice of Swisse to practice social responsibility and promote green and sustainable development strategy.
Looking forward to the future, adhering to the business model of PPAE (Premium high-end, scientifically verified, Aspirational desirable, pursuit of excellence, and engaging and interactive) of H&H Group, Swisse will adhere to the sustainable development goals, continue to work with various forces to promote a green and environmentally friendly new life, and continue to explore a future-oriented sustainable development model through excellent products and diversified innovative science education actions, so as to show a new green and healthy future for the public! (Information)
Upstream News Wei Qian
Disclaimer: The copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us by email, we will deal with it in a timely manner. E-mail address: [email protected]