Automobili Pininfarina 首席执行官 Paolo Dellachà 向我们介绍这家超级跑车公司的计划
Pininfarina Automobiles 生产一系列独一无二的超级跑车。 接下来是“豪华多功能车”。 首席执行官 Paolo Dellachà 带我们走进未来
Automobili Pininfarina 推出的 2023 年 Pura Vision 概念车
Automobili Pininfarina is poised to make the leap from a single-model, extremely niche manufacturer to a more established supplier of premium cars. The automotive manufacturing division, a subsidiary of the hugely successful Pininfarina design studio, initially produced the Battista electric supercar and its closely related sibling, the limited-edition B95 Spider.
Pininfarina Cars 设计的 B95 Spider
Baptist 是真正的意图宣言,无论是在性能方面(它是有史以来最强大的意大利量产车)还是在独家性方面,计划仅生产 150 辆。 其中包括特别限量版,例如独一无二的Battista Reversario和Battista Edizione Nino Farina。
Building an SUV-class model has always been the company's long-term plan, and the company previewed the ideas with the Pura Vision Concept, a compelling "luxury utility vehicle." The production version of the Pura Vision is expected to cost less than the Battista, which costs around 2 million euros, and will remain in the luxury segment in terms of quality and rarity.
我们与 Automobili Pininfarina 首席执行官 Paolo Dellachà 坐下来讨论公司下一步的行动。
与 Automobili Pininfarina 首席执行官 Paolo Dellachà 一起驾驶
Paolo Dellachà,Pininfarina Cars 首席执行官
壁纸* Automobili Pininfarina 成立六年后,公司的战略进展如何?
Paolo Dellachà: It's been a pretty long journey, like every startup, but our overall structure has been solid from the start for two reasons. First, the power of the brand. We leverage our partnerships with sister companies as well as Rimac's electric technology, and our parent company, Mahindra, has strong synergies. For example, it offers software, which is the support that every car manufacturer needs. It's even more complicated for a supercar.
Pininfarina Battista 的设计草图
W*: From the beginning, what was the brand's position in the luxury sector?
PD: Our journey involves real interaction with a network of dealers and customers. We had to fully meet the needs of the luxury market from the very beginning. This means building a one-to-one relationship with our customers, understanding their needs, tastes, and desires.
宾尼法利纳汽车公司 Battista Anniverario
W*: Who are your customers?
PD: People find us in two ways, either through our dealerships or because they're collectors of other Pininfarina designed cars. The first thing we wanted to do was give them the ultimate driving experience in a 2,000-horsepower sports car. So we're going to give them a very extensive test drive, because the Battista can be very gentle, but it can also be very rough. After the test drive, they really got a sense of how we combine performance with sophistication.
Another point is to understand the design. Pininfarina has a reputation for car design, but we also want potential customers to understand how to build a B95 or Battista according to their taste.
宾尼法利纳汽车公司 Battista Anniverario
W*: Will you continue to offer opportunities to build single-use cars?
PD: I think it's possible. A combination of design, technology, and customization can add value. This is very important for collectors. Of course, our goal is for them to enjoy the car, but we also need to preserve the collectible value.
Automobili Pininfarina Battista Anniverario 的内饰
W*: Will customers use these cars? Or just collect them?
PD: Admittedly, pure collectors rarely drive this car. Others use Battista almost every day. It is a very comfortable car, even in the city. We make sure that it can have a very wide range of uses.
Pininfarina Automobiles 的 Pura Vision 概念车
W*: So what's the plan for future products?
PD: We want to stay in the luxury segment and remain exclusive. [Our next car] will be a limited edition – 100 units, not 1,000 – but it will also be a different type of product, with more seats and a more comfortable experience. It won't be an SUV – we want to build a new category.
Pininfarina has designed beautiful luxury touring cars in the past. This will have to be repeated in the next product, but Pininfarina has always been innovative, even provocative. It is very important to design a product that will remain beautiful for decades - it's all about proportions, the purity of the lines and the quality of the light. For the GT, sportiness and elegance are its basic requirements.
Pininfarina Automobiles 的 Pura Vision 概念车
W*: Will it be an electric car like the Battista?
PD: We're looking at more than one [powertrain] possibility. The question is, what do customers want? A lot of people think electrification will [be] [adopted] faster. For Battista it was somehow an easier choice - from day one, we wanted to be the strongest Italian car on the road legally. Electric was, and still is, a must.
Pininfarina Automobiles 的 Pura Vision 概念车
W*：顾客对 Pura Vision 概念有何反应？
PD: Very positive. We presented the car at Monterrey Car Week 2023 and were preceded by some private showcases. As far as Pura's design DNA is concerned, it will be primarily applied to new products. We tried to combine practicality with stunning looks – it's a matter of balance.
Pininfarina Automobiles 设计的 Pura Vision 概念车的内饰
W*: What is the expected production schedule? Presumably, 150 units of Battista will be completed by then, so are there plans to replace it?
PD: Let me put it this way. While our goal is to bring new cars to market by 2027, 2030 will mark our company's 100th anniversary. So we're going to do something special. We are also very proud to have won the Red Dot Design Award. Our customer satisfaction has been high since day one – you need this solid foundation to continue to grow in the future.
Pininfarina Automobiles 的 Pura Vision 概念车