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In the vibrant city of Changsha, a unique night market street catwalk event was staged on July 5, 2024 at Songya Lake Wuyue Square. The collision of the two brands not only showed a unique trendy youthful atmosphere, but also made a wonderful warm-up for the Coca-Cola barbecue festival on July 6-7.
At the event site, the night market street of Wuyue Square was lit up with bright lights, creating a fashionable and energetic atmosphere. On the catwalk stage, the models dressed in Levi's fashion clothes and holding Coca-Cola's classic drinks, elegantly and confidently displayed their charm. Each garment incorporates Levi's unique understanding of fashion and keen capture of trends, and the skewers and Coca-Cola in his hand become indispensable embellishments in this fashion feast.
This catwalk is not only a visual feast, but also a collision of brand culture. Coca-Cola has won the love of countless consumers with its refreshing taste and vibrant brand image; Levi's, on the other hand, has become a leader in the fashion industry with his classic design and keen grasp of trends. The cooperation of the two brands not only shows their unique charm, but also gives full play to the elements of fashion and youth.
Accompanied by delicious barbecue, the Coca-Cola pop-up store in Songya Lake Wuyue Plaza has become the brightest star of this barbecue festival with its unique creative design and rich interactive links. The pop-up store has set up multiple interactive links for benefits, just scan the QR code and follow the official Coca-Cola account to check in, participate in a variety of interactive games to win vouchers for peripheral gifts, and enjoy the audio-visual feast of the band on the stage.
Barbecue is one of the indispensable delicacies in summer, and it goes well with the refreshing taste of Coca-Cola. At the barbecue festival site, citizens can taste a variety of barbecue delicacies while drinking cold Coca-Cola, feeling the double satisfaction of taste buds and body and mind. And the appearance of the Coca-Cola pop-up store has added infinite possibilities to this summer feast.
As a food, entertainment and social event, the Coca-Cola BBQ Festival will once again ignite Changsha's nightlife. We look forward to bringing more exciting activities, benefits and interesting experiences to consumers at the Coca-Cola Barbecue Festival on July 6-7, and let us look forward to this feast of trendy youth blooming more dazzling in the night sky of Changsha!
Source: COFCO Coca-Cola Central China
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(Editor YT)