Curél, a skin care brand under the Kao Group, has been specializing in ceramide care for nearly 30 years and has always been committed to protecting dry and sensitive skin. Following the launch of the "Ke" Learning Guardian Program in 2023 and going to Lhasa, a place of "Plateau Dryness", to conduct the actual use test of Kerun Moisturizing and Nourishing Cream to help improve the "dry and sensitive" skin problems of local residents, this year we will upgrade the "Ke" Learning Guardian 2.0 program again, focusing on Zhangye, the "red wilderness area" of the plateau, and bringing the Kerun Light Age Elastic Soothing Repair Essence (nicknamed "5G Light Age Repair Red Bottle") to improve the "dryness, redness, and sensitivity" of local residents with the scientific and professional red repair powerand other skin problems.
Located in the northwest of Gansu Province, Zhangye has a dry climate with strong wind and sand, and very strong ultraviolet rays. In order to be able to understand and help alleviate the skin troubles in the plateau area, Kerun joined hands with a professional testing team to go deep into Zhangye and invited 105 local people with sensitive skin to use the "Kerun Light Age Elasticity Soothing Repair Serum" for 28 consecutive days and participate in skin testing, hoping to help people with dry and perennial high UV affected "red skin" maintain the natural beauty of their skin.
Recently, Salvatore Ferragamo's annual fragrance dinner - "Philippine Red Night" was grandly held in Shanghai. The gala dinner marked the successful debut of Salvatore Ferragamo's new image in the Chinese market and a tribute to its 97-year history. Since its founding in 1927, Salvatore Ferragamo has been renowned for its exquisite shoemaking and elegant design, with a product line that includes fragrances, shoes, handbags, belts, accessories and more. At the event, Nicoletta, Salvatore Ferragamo's Global Training Manager, made a special trip from Italy to China to reintroduce Salvatore Ferragamo's classic fragrances to Chinese media and fragrance opinion leaders, and exhibited Salvatore Ferragamo's iconic fragrance products on the spot. As the brand management group of Salvatore Ferragamo Fragrances in the Chinese market, Ms. Wang Wei, Chief Operating Officer of Yingtong Group, delivered a speech at the dinner, Yingtong Group with 44 years of experience in the perfume industry, cooperated with Salvatore Ferragamo brand fragrances, successfully realized the strategic restructuring of the brand in the Chinese market, and at the same time, emphasized the brand value of Ferragamo fragrances and the close connection with Chinese consumers. The "Philippine Red Night" dinner is not only a feast for smelling, but also the opening of a new chapter in Salvatore Ferragamo's fragrance in the Chinese market. After that, Salvatore Ferragamo Fragrances will continue to lead the trend of the Chinese perfume market with a new image and a richer product line.
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Recently, Eiage, a French dermatological skin care brand, has returned to the Chinese market with its new masterpiece CICA DAILY [Invisible Bandage Cream]. On the same day, the new product launch conference was held in Shanghai, with an immersive experience to unveil the new products, conveying the brand's professional commitment to skin barrier repair. At the new product launch event, Ms. Eileen Kuang, General Manager of ELCHE Greater China, elaborated on the brand's history and Huoquan DNA, emphasizing the triple barrier repair technology and a number of patented technologies that ELCHE is proud of. Dr. Yan Shuxian, Chief Medical Officer of Wing China, Doctor of Medicine, and Head of the Department of Dermatology at Dawn Medical, gave an in-depth scientific and detailed interpretation of the daily micro-damage of skin to the public with professional and detailed content. Ms. Ma Lichun, Head of Brand Department of ELGE China, unveiled the strong formula and efficacy of the new product. Focusing on the scene, everyone jointly unveiled the new Epiage Intensive Repair and Strengthening Cream - a comprehensive repair cream for all skin measurements, unlocking a new territory of "from the living spring, loyal to science" at Epiage.
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Bathed in the bright sun, the dazzling waves of the ocean and the refreshing fragrance of flowers blend perfectly; The dappled leaves and the sun shine brightly, as if inviting you to stop and enjoy the leisurely summer day. This summer, Diptyque teamed up with French artist Alexandre Benjamin Navet to create a visual creation for the Summer Light collection, where the poetry of the Mediterranean is brought to life with vibrant colors and modern brushstrokes. His crayon creations vividly depict the texture of summer, combining art, materials and imagination to give colour to the limited collection and the art of life.
This year's limited edition takes us back to the natural beauty of the Mediterranean and the unique summer scent of cactus fruit. The invigorating floral scent is mixed with the scent of fruit trees, while iris and jasmine are reflected in the Summer Light Eau de Toilette and Hair Spray. This first-of-its-kind alcohol-free fresh spray is small and easy to carry, and can be safely sprayed on the face and body, opening up a new summer fragrance experience for you. Light and colourful, the 2024 Summer Lights Limited Edition is an enchanting ode to the laid-back summer days, intertwined with the modern joy and hedonism that pervades the nature and humanity of the Mediterranean coast.
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Editor: Wu Tingting
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