Last time I blindly talked about the business model of Mas, the man who built rockets, is not to make money by selling cars and rockets to earn the difference in the price of the product. Musk's real business model is: traffic + goods (Tesla stock price) + sitting (coins). From the perspective of traffic, Musk is the top stream of human beings, the influence is unparalleled, more powerful than the big brother of some small countries, Musk does not have to rub hot spots, he is a hot spot, Musk does not have to chase traffic, he is a walking traffic maker. Musk is the real "Aquaman"!
Do you think about it, what kind of business is traffic?
In my opinion, Trump is also a traffic master, and he is also doing traffic business. I have seen Jerry Guo go to stay at the Trump Hotel before, and the video introduced the relevant business of the Trump Hotel, in fact, Trump has long sold the hotel property, and has long made money back, and he only keeps a suite property or a few. Trump retained the naming right to be the manager of the hotel, which is equivalent to authorizing his own IP and earning management fees. At the same time, it also sells a lot of OEM peripheral products, such as Trump-brand towels, soaps, and so on. This is called brand licensing, and there is a licensing fee. As long as there is traffic, everything can be sold. Fans are willing to pay for the brand, just like why are we keen on brands such as lv, spend so much more money to buy a bag, is the quality of lv's bag really so good, resulting in a price so much higher? Because of the brand!
Now if a big Internet celebrity has no problem with the ability to carry goods, such as Li Ziqi, you can set up a factory or find a factory to do OEM production. Anyway, most consumers can't taste the nuances inside, just like the consumers of Coca-Cola and Pepsi Cola when doing blind tests, they can't taste the difference between the two. So why do you think Coca-Cola is better than Pepsi when you open your eyes? (Or on the contrary), the reason is the brand, every day to bomb the advertisement, to implant information in your brain. Tell you I'm different, so I sell more expensive. [Trump even relied on traffic to send himself to the first throne of the United States!] 】
Let's take a look at how Mai Lingling, the godmother of feng shui in Hong Kong, grew from an ordinary person to a successful person who earned millions a month, tens of millions of dollars a year, and assets of over 100 million. This is a typical successful road for ordinary people to rise by traffic.
1: Positioning: Do metaphysical feng shui.
Why is there such a positioning? Mainly because of my interest from childhood, I learned art from my teacher + taught myself. (It can be seen how important a person's interest is, and if you are not careful, an interest will make your family property, so tiger mothers must not use cram school to destroy a child's internal interest.) ）
2: Differentiated competition.
At the beginning, Mai Lingling also had a serious profession (law firm) and worked part-time to show people. Doing and doing, the income of the side business exceeds the main business several times, so the side business is regarded as the main business (on the correct way to open the side business).
But at that time, the mainstream of feng shui in Hong Kong was men + old, and men accounted for half of the country, how to break through as a female feng shui master?
Mai Lingling is taking the strategic route of differentiation:
1: Image differentiation: from the traditional Tang costume, the elite suit and leather shoes changed to "round and rolling face, red blazer with a variety of suit skirts, coupled with an affinity smile has become Mai Lingling's signature image." This image formula of "red suit + smile" has appeared on Mai Lingling's posters, program previews and book covers, and has been deeply rooted in the hearts of the people as Mai Lingling appears in public again and again, constantly strengthening the IP symbol "Mai Lingling" in the hearts of the audience .【Festive】.
2: Positioning is different. Positioned as a confidant big sister, eloquent, affinity, but also empathy, let her
Become an emotional master in the field of feng shui metaphysics, and a good girlfriend around female customers.
In this way, his career began to be stable. Then there is the road of playing traffic with the confidant sister, first of all, relying on the good popularity with female customers, getting the opportunity to appear on TV shows, relying on the humor of language and emotional solutions to quickly become popular TV, accumulating the first wave of traffic.
Then the confidant sister began to rub the star hot spots, that is, the various love comments + predictions of the major stars in Hong Kong, such as the hot spot traffic such as Feng Fei Love. The fans who belong to Nicholas Tse and Faye Wong also rubbed over. Commenting on the feelings, gossip, etc. of Hong Kong stars one by one has naturally attracted many fans belonging to their respective stars. [Isn't it like Kuaishou Simba playing the list?] 】
Then the confidant sister began to enter the mainland, commenting on the feelings of various small fresh meat stars on the mainland, gossiping, and directly opening a number on Weibo. Now the confidant sister Mai Lingling Weibo has 15 million followers!!! What a master of rubbing traffic all the way!!! 【Please take my knees[do]】
In the past, feng shui was for high-end businessmen and the like, doing high-end markets, and the source of customers was by word of mouth from old customers. And the confidant sister took the popular route and made a lot of money. Let's talk about how she cashed in?
There are three main types of business that Lingling makes money into: regular business, peripheral products and brand co-branding.
Regular business: One type is the public service industry based on taking names, looking at the eight characters, and simple home feng shui. There is also a type of high-end service industry that looks at feng shui for major real estate developers to go to the platform.
Peripheral products: Mai Lingling opened an online shop specializing in selling Metaphysical peripheral products such as Kaiyun jewelry and Honmei Nian Yushou, and the sales volume was also considerable. [Self-produced and self-sold (OEM), no middlemen earn the difference, and the profit is maximized. 】
Brand co-branding: The biggest symbol of Mai Lingling's own branding and IP is that she and other major brands have played co-branding. For example, the joint campaign with Kappa. [This and Weibo V help each other to like, the public account owners of the mutual push number is the same essence: fans mutual guidance.] Kappa merchants want Mak's fans to buy his products, expand sales, and expand the number of customers. In addition to making money, Sister Zhixin can also guide the brand fans belonging to Kappa to her own camp. Profit got its name.
In this way, you can constantly rub the star fans and rub the brand fans. The fan base is getting bigger and bigger. At the same time, I don't forget to output content, short video years, distribute my own video on all platforms, and fight the whole network! What a fragrance!
So the traffic business is a big business. The mobile Internet is a good tool for ordinary people to counterattack. Ordinary people should learn a skill the most, so that the skill is magnified by 100,000+ times through the Internet!
Will stir-fry, learn Wang Gang.
Will be a fortune teller, learn Mai Lingling.
These are all examples of monthly income of millions and annual income of tens of millions.
In Japanese social literature, there is a special word: "war point".
The meaning of the battle point, there is no turn of fate or history, giving you a chance to test.
Just for the chance to compete, you have to wait a lifetime.
If in Japan, the average age of the "war point" is: 60 years old.
Many people have never even had the opportunity to test you in their entire lives.
Thanks to China, which was born in the rivers and seas, the battle point of the post-60s generation is production and manufacturing. The post-70s site is speculation. The post-80s site is e-commerce. Li Jiaqi and Wei Ya have also risen in just a few years, achieving an annual income of hundreds of millions and a skyrocketing value of several billion. The rise of a few years is better than the accumulation of a lifetime of older predecessors.
Before the real estate investment is more effective with half the effort, there is no loan restriction on the sale of you love to play. Now that you're still on the same track as the old guys, can you compete with the old guys? Now going to open a bank card can make you sweat, have you ever knelt in the bank and knelt those old guys? [Note that I am not against real estate investment, real estate investment will still make money in the future] Now real estate investment is half the work. 【There is still merit and benefit】
Therefore, Lao Gao deeply feels that in the 21st century, the era of mobile Internet, and the era of the Internet of Everything, the business of doing traffic is the site of a new generation of young people!
There is no need to make Weiya Li Jiaqi, as long as you achieve an annual income of millions, you will completely solve the problem of money in life. The annual income of 1 million yuan continues to be stable, and 99% of the troubles of ordinary people are said goodbye.
The traffic business is a perfect anti-fragile business, the financial cost is very low, and the benefits are infinite. Of course, the cost of time and energy is not low, but it doesn't matter, anyway, Di Si's time and energy would have been worth it
Encourage every young person to open a self-media, to explore, if you still write a Li Jiaqi!