On September 18, the Xiamen Municipal Headquarters for Responding to the Novel Coronavirus Pneumonia Epidemic issued Circular No. 11, requiring all catering units in the city to cancel dine-in meals. The promulgation of Circular No. 11 has affected the vast number of businesses, including Taiwan businessmen and Taiwan enterprises, to a certain extent.
On October 6, nearly 20 days after the closure, the reporter visited Li Li, visiting professor of the tea brand innovation and operation course of Jiageng College of Xiamen University and founder of the Xin Xian Mingtang brand. Talking about the impact of the epidemic, he said that before the outbreak of the epidemic, Xin Xian MingTang had "worked hard", carefully planned various special activities and preferential promotions, and prepared to meet the annual golden season of the market. However, the sudden arrival of the epidemic has brought many extraordinary challenges to their Taiwan businessmen.
During the exchange, the reporter learned that Li Li was from Tamsui, Taipei, had been in the mainland for nearly 20 years, and had served as the general manager of stores in shopping malls such as Haoyouduo and Bainaohui, and registered and established the Xin Xian Ming Tang 6 years ago.
According to Li Li's recollection, compared with the epidemic, the wave of epidemic that occurred at the end of July impressed him more. He said that China is the homeland of tea, Taiwan is a part of China, and he hopes to better blend the two sides of the strait through the pieces of tea leaves. So on July 31, the first store of Xin Xian Ming Tang Xiamen Huandao Road was officially opened to the public, but unexpectedly, he received a notice of epidemic prevention and control on that day.
Li Li recalled that due to the impact of the epidemic, the source of catering tourism along Xiamen Huandao Road dropped sharply overnight, "that was something we didn't expect after 4 months of hard preparation and nearly 2 million decorations." But Li Li firmly believes that after the epidemic, the market may generate new opportunities, and he hopes that Taiwan businessmen and Taiwanese youth can seize this opportunity.
However, contrary to expectations, just got rid of the shadow of the epidemic at the end of July, and was actively preparing for the "Double Festival", the epidemic struck again on September 11!
The market has changed suddenly due to the epidemic, but the development of enterprises cannot be stopped. In order to reduce the impact of the epidemic on enterprises, Li Li and his small partners, while doing a good job in epidemic prevention and control, grasped the training, exerted efforts from products, and practiced their internal skills solidly; on the other hand, he also constantly invited external parties to solicit the opinions and suggestions of industry opinion leaders to further improve the deficiencies.
"Squat, just to jump higher!" After making full preparations, Li Li hopes to take advantage of the "east wind" of market consumption in the fourth quarter, as well as the recovery of the market after the end of the epidemic and the return of consumption, to find and make up for the lost "position" in one fell swoop, and this is also a good opportunity for Taiwanese businessmen and Taiwanese youth to intervene in the market for entrepreneurial projects and brands.
In the interview, Li Li also said that the epidemic is not a bad thing for them, but it has made the cohesion of their team stronger, and also allowed them to have enough time to continuously improve themselves. At the same time, the outbreak of the epidemic also allowed Li Li to receive the concern of many friends in Taiwan, from the exchange, he learned that many young people in Taiwan do not fully understand the effectiveness of epidemic prevention and control in the mainland, and many people are still worried about investing in the mainland and starting a business.
"No matter which epidemic it is, I want to send you a positive signal that the epidemic prevention and control in the mainland is very strict, and for now, the epidemic prevention and control situation in Xiamen is stable and good, and most of the Taiwanese enterprises, including Xiamen, have resumed work and production." Li Li said that the reason why the epidemic can be effectively controlled in a short period of time is due to the government's strict and efficient overall planning ability and the concerted efforts of the whole city.
At present, more and more policies and measures to promote cross-strait economic and trade exchanges and cooperation have also created a good policy environment for the vast number of Taiwan compatriots and Taiwan businessmen to produce and live on the mainland.
In Li Li's view, after the epidemic, the consumption atmosphere represented by tourism, health, tea industry, etc. in Xiamen and even the whole mainland will become more and more intense, which is a good opportunity for Taiwan's entrepreneurial projects and brands to intervene in the market.
(Shangguan Bopeng)