For independent renovators or small renovation companies, how to find a stable source of customers in the highly competitive market is the key to the sustainable development of the business.
This article will introduce in detail several effective decoration customer acquisition methods, including cooperation with Yipin decoration order receiving platform, online advertising, owner group marketing and community marketing, etc., to help decoration practitioners improve customer acquisition efficiency.
1. Cooperate with the order receiving platform for one-product decoration
Yipin decoration order receiving platform is an online service platform specially built for the decoration industry, bringing together a large number of customers with decoration needs.
Through the precise matching service provided by the platform, you can quickly screen out customers who match the positioning and style of your store, and improve the efficiency of customer acquisition.
By building online shops and publishing decoration case strategies, decoration companies can reach more potential customers and launch group red envelope activities to attract customers to browse and consult.
2. Online advertising
1. Search Engine Advertising
Using search engines to advertise can increase your company's exposure and attract traffic. Through keyword optimization, ensure that your ads can accurately reach your target customer groups.
2. Social Media Advertising
Decoration companies can place Moments advertisements, official account advertisements and mini program advertisements on WeChat, so that advertisements can better reach target customers through precise targeted advertising.
3. Owner group marketing
Join the owner group through property, friend introduction, etc., to understand the owner's decoration needs and progress. Share decoration knowledge, answer questions, and build trust in the group.
Encourage customers who have been renovated to share their satisfaction in the group to form a positive word-of-mouth communication.
Fourth, community marketing
Hold opening promotions, limited-time offers and other activities in the community to attract owners to consult the store. For example, preferential measures such as "full discount" and "free household items" can effectively stimulate customers' desire to buy.
To do renovation and find a job by yourself, you need to use a variety of customer acquisition methods. Decoration practitioners should choose the appropriate channels according to their own advantages and target customer groups, use them comprehensively, continuously improve the efficiency of customer acquisition, and achieve long-term and stable development.