There has been an incident in the past two days, which is really ridiculous.
Here's the thing, Jackie Chan's new film "Legend" will be officially released on July 12, and the screening has been opened on July 5.
This is a great thing to do, so that fans who can't wait can feast their eyes in advance.
First, Jackie Chan has unparalleled box office appeal, which can inject a shot in the arm into this tepid summer market.
Second, it's been a long time since I've seen a serious action movie in the theater.
And "Legend" is a sequel to "Myth", after 20 years, everyone's feelings for "Myth" can also be pinned through "Legend".
During the screening, everyone's evaluation of "Legend" was quite high.
Some people say that the play is very cool,
Some people say that the scene is spectacular,
There are even viewers who directly book two brushes!
But in the past two days, I found that an outrageous rumor began to spread on the Internet, and the rumor was aimed at and attacked this "Legend" that has not yet been officially released.
It is already a common problem in the film market to be black before it is released, but it is the first time that someone has attacked a movie with such outrageous means.
What is the content of the rumor? I was shocked when I said it: "It cost 360 million, and the first day of pre-sale was only 509 yuan, and the worst movie of this year was born".
The object of this "shocking" title is "Legend".
The article not only described in detail the filming cycle and investment amount of "Legend", but also explained why the box office of this blockbuster on the premiere day of June 19 was only 509 yuan, and also took the trouble to match a screenshot of the third-party box office, which seems to have no problems.
Finally, the article concludes that "Legend" is the worst movie of the year, and Jackie Chan's box office appeal is not there, and the movie is destined to be cannon fodder in the summer.
Before and after, it seems to be flawless, but when you think about it, it is full of loopholes.
First of all, on June 19th, "Legend" has not started pre-sales at all!
So how can there be a box office?
This is because before the pre-sale of the movie, the film company will hold a press conference in the theater, or an internal evaluation site and other activities, which will generate a part of the "box office".
"There is a Commissary by the Clouds", which is currently being screened, has a phenomenon of zero "pre-sale box office for three consecutive days".
Of course, this is not a bug in box office statistics, of course, these box offices will also be included in the box office on the first day of release, but this picture is just used by rumors.
Secondly, why is this kind of rumor-mongering happening?
According to industry insiders, for the filmmaker, the cost of refuting rumors is too high, and a "black public relations industry chain" has been created.
After June 19, there were various variants of similar rumors that began to take over social media and attack Legend en masse.
These variants, even the title, name, and words have not changed, some are the same account publishing the same article for several days in a row to boost the popularity, and some are overseas IPs deliberately posting rumors with rhythm, from June 19th to today, it has not stopped for two whole weeks, and the funny thing is that the screening of "Legend" has just begun.
But some viewers are easily bewitched by rumors, and the comment area is already questioning "Legend" and Jackie Chan, which is really head-catching.
Finally, is Legend really the "worst" movie of the year, as they say?
It is not an exaggeration to say that the people and marketing accounts who said such things before the release of "Legend" are either stupid or bad, without exception.
In fact, "Legend" has a huge investment, an invincible cast, many stars, and is full of highlights, and it is one of the best movies in the entire summer file and even in the whole 2024.
In order to shoot "Legend", Jackie Chan put a lot of energy into it, which is also his best action movie in the past 7 years, and it is also an action masterpiece that truly travels through the past and the present.
Unlike most action movies where martial arts scenes are shot on a green screen, "Legend" is a real fight, and Jackie Chan still implements his old-school style of action movies.
In the film, the ancient cold weapon fighting is real and fierce, and the Han army and the grassland people do their best in the fighting and war scenes, and there are many big scenes, which are exciting to watch.
Modern fights are also very "Jackie Chan style", especially the fight between Jackie Chan's big brother and the villain Li Zhiting in the ice cave, which makes people dream back to Jackie Chan's youth, and it is an action scene worth watching.
In addition, Jackie Chan's eldest brother is older, but he can still move and move, and several young actors, under the leadership of Jackie Chan, have also filmed excellent action effects.
As we all know, "Legend" is the original team of "Myth", and its core team has hardly changed, compared to 20 years ago, although Jackie Chan is old, but people who like "Myth" will definitely like "Legend", which is full of fantasy, romance and passion.
From "Police Story" to "Mythology", and then to "Kung Fu Yoga", director Tang Jili has also cooperated with Jackie Chan many times, and seeing "Legend" again this time is also the best gift that these two old partners will give to the audience in the summer file.
Therefore, the eyes of the masses are bright, rumors are no match for the truth, and it is the hardest truth to win 10 million box office as soon as the screening is opened.
If you don't watch the movie, you don't have the right to speak, the screening of "Legend" has just begun, everyone must go to the theater to watch this film on the weekend, it will definitely surprise you!
It is gold that always shines, and rumors will be self-defeating! Those clowns who jump up and down are destined to be spurned by the audience and the Chinese film industry!