Part I: Yu Minhong's self-description and reflections
Yu Minhong, the founder of Oriental Selection, recently responded affectionately to the recent turmoil in a long article. He admitted that he failed to protect the young anchors in the team, exposing them to the storm of online public opinion and suffering huge mental pressure.
Yu Minhong wrote in the article: "As a fighter for decades, I have always taken it as my responsibility and obligation to support and encourage the development of young people, and to create opportunities for the development of young people within the scope of my ability. He mentioned that the emergence of Oriental Selection is precisely to provide a new stage for young people to show their talents and efforts.
However, the reality is not always as one would like. Yu Minhong said that although he tried his best to protect these young people, they were still often attacked and pressured by online public opinion. He felt guilty that he had failed to fulfill the responsibilities of a leader. He wrote: "It is very regrettable that in this process of development, I have not been able to protect these children and expose them to online public opinion on a regular basis, which has caused them great mental stress. ”
Yu Minhong's remarks are not only a reflection on himself, but also an appeal to the whole society. He hopes that everyone can understand and tolerate these young people, give them a clear online environment, and let them thrive in a more sunny atmosphere. He emphasized: "The anchors, including Yuhui, are still growing children, and they are trying to contribute to the prosperity of the motherland, and we need to love them." ”
Through Yu Minhong's self-report, we can see the helplessness and guilt of a business leader in the face of online violence against team members. His reflection and appeal are not only a recognition of his own responsibility, but also an expectation of society, hoping that everyone can treat these young strugglers with reason and kindness.
Part II: The Impact of Online Violence on Public Figures
Online violence, the dark side of modern society, is eroding the mental health of public figures at an alarming rate. The young anchors selected by Dongfang are one of the victims of this phenomenon.
Dong Yuhui, the much-talked-about anchor, said frankly in an outdoor radio program: "I am very resistant to selling things, seeking truth from facts, I don't enjoy this job to this day." These words caused an uproar, and Dongfang Selection instantly fell into the whirlpool of public opinion. Immediately afterwards, during the "618" promotion, the shouting microphone style of the Dongfang Selection live broadcast room was boycotted by consumers, and negative comments were overwhelming.
These young anchors originally just hoped to bring high-quality content and products to the audience through their own efforts, but they inadvertently became the target of online violence. Their every word, every action, is amplified, interpreted, and even attacked. This invisible pressure has brought great challenges to their mental health.
Yu Minhong mentioned in a long article: "It is very regrettable that in this process of development, I have not been able to protect these children, so that they are often exposed to online public opinion, which causes them great mental pressure. His words echoed the hearts of many public figures. Online violence is not only an abuse of freedom of expression, but also a serious violation of personal dignity and mental health.
In this era of information explosion, everyone can be a commentator, but should we be more rational and kind when expressing our opinions? Yu Minhong appealed to everyone: "No matter where you speak, use rational and peaceful language to express your views, be more tolerant, be more kind, and give children a clear online environment." ”
The victims of online violence are not only the anchors selected by Dongfang, but also many unknown ordinary people. In the online world, they are under tremendous psychological pressure, and some even go to extremes because of this. It is the responsibility of each of us to work together to create a healthy, rational and friendly online environment, where everyone can express themselves freely without fear of unwarranted attacks.
Through Yu Minhong's reflection and appeal, we see the care and sense of responsibility of a business leader to his team members, and also see the profound impact of online violence on public figures. I hope that every reader can get inspiration from this, in the online world, there is more rationality and kindness, and less attack and harm.
Part 3: Corporate Brand Image and Crisis Public Relations
In the turmoil of Dongfang Selection, Yu Minhong and his team not only had to face online violence, but also deal with the crisis of brand image. As a business leader, Yu Minhong is well aware of the importance of brand image to the company, so he has taken a series of measures in crisis public relations to try to regain the public's trust.
The cause of the incident can be traced back to the "618" promotion, when the shouting style of the Dongfang Selection live broadcast room was boycotted by consumers, and negative comments poured in like a tide. Subsequently, when Yu Minhong was a guest in the live broadcast room of Zhang Wenzhong, the founder of Wumart Group, he said frankly that "Dongfang Selection is doing a mess now", which undoubtedly exacerbated the negative sentiment of public opinion.
In the face of this series of negative events, Yu Minhong chose to face the problem head-on. In a long article, he openly admitted his shortcomings and called on everyone not to attack young streamers. This frank and responsible attitude has won the understanding and support of many people.
In crisis public relations, Yu Minhong took the following measures:
Public response: Yu Minhong responded through a long article, explaining the ins and outs of the incident to the public, and expressing his care and protection for his team members. This open and transparent attitude helps to alleviate the negative emotions of the public.
Appeal to reason: He called on everyone to be rational and kind on the Internet, and not to attack young streamers. This is not only a protection for team members, but also a call for the entire social network environment.
Strengthening brand value: In response, Yu Minhong emphasized the original intention and mission of Oriental Selection, which is to provide a platform for young people to showcase their talents. This reaffirmation of brand values helps to regain the trust of the public.
Positive interaction: During the crisis, the Oriental Selection team strengthened its interaction with fans and consumers, and responded to everyone's questions and concerns in a timely manner through social media platforms, enhancing users' sense of engagement and trust.
Through these measures, Yu Minhong and his team have alleviated the crisis to a certain extent and maintained the brand image. However, this turmoil also sounded a wake-up call for them: how to better protect team members while developing rapidly, and how to conduct public relations more effectively in the face of negative public opinion, are all areas where they need to continue to think and improve.
Yu Minhong's crisis public relations has provided valuable experience and lessons for other enterprises. In the face of similar crises, business leaders need to remain calm and honest, respond to public concerns in a timely manner, strengthen brand value, and earn public trust through positive interactions. Only in this way can we stabilize our position in the turmoil and continue to move forward.
Part 4: Fan Economy and User Loyalty
In the turmoil of Oriental Selection, the loss of fans and the decline in sales data have become obvious problems. In June, the number of fans of Dongfang Selection decreased by more than 300,000, and sales also declined significantly. This phenomenon not only affects the company's revenue, but also poses a challenge to the long-term development of the brand.
Fan economy is an important phenomenon in the modern Internet era, and the loyalty of fans is directly related to the survival and development of enterprises. The loss of fans in Dongfang Selection is partly due to the influence of negative public opinion, but the deeper reason may lie in the lack of user experience and interaction.
Yu Minhong mentioned in the long article: "The development of Dongfang Selection and Walking with Hui is the proof of the struggle of young people such as Yuhui and the result of the support of the majority of friends. This phrase shows how important fans are to the brand. Fans are not only consumers, but also supporters and communicators of brands.
In order to enhance the loyalty of fans, Dongfang Selection can take the following measures:
Improve user experience: Improve user satisfaction by optimizing product quality and service. The improvement of user experience can not only increase users' desire to buy, but also enhance their trust and loyalty to the brand.
Enhance engagement: Engage more with your fans through social media platforms to increase user engagement. Through live broadcasts, Q&As, lucky draws and other activities, the stickiness and loyalty of fans can be enhanced.
Transparent communication: In the face of negative public opinion, maintain transparent and honest communication, and respond to fans' concerns in a timely manner. Transparent communication helps build trust and reduce misunderstandings and suspicions.
Emotional resonance: Generate emotional empathy with fans by telling the story behind the brand and the experiences of team members. Emotional content is more likely to resonate with fans and strengthen their sense of identity with the brand.
Continuous innovation: Constantly introduce new products and services to meet the diverse needs of fans. Constant innovation not only attracts new fans, but also keeps old fans interested and loyal.
Through these measures, Dongfang Selection can gradually restore the trust and loyalty of fans and regain the recognition of the market. The core of the fan economy lies in the loyalty of users, and only by continuously improving the user experience and interaction can we remain invincible in the highly competitive market.
Yu Minhong's reflection and appeal have provided us with valuable experience and enlightenment. In this era of information explosion, enterprises should not only pay attention to products and services, but also pay attention to the experience and feelings of users. Only by truly understanding and satisfying the needs of users can we win their trust and loyalty and promote the sustainable development of the enterprise.