Discussing things in the entertainment industry every day, let's also discuss things in the technology circle.
Just recently, the 2024 rich list was released.
The two brothers, Ruan Liping and Ruan Xueping, have become the first in the home furnishing industry with a net worth of nearly 40 billion.
In other words, everyone must have never heard the names of these two people, and they don't even feel familiar to their ears, after all, the names we heard before were Ma Yun, Wang Jianlin, Musk, Ma Huateng and the like.
How can there be a surname Nguyen?
Although they are relatively unfamiliar with people's names, if they want to say their products, they must be household names, and they have even become leaders in the industry.
That's right, they are the "leaders" of the bull socket!
I believe that when you decorate your home or company, the first choice for electrical safety such as sockets must be bull sockets.
But even such an industry leader, in recent years, with the continuous "involution" of the market, its data is also declining seriously.
I was caught off guard by a layman before.
Previously, the bull has always been known for its "safety", but its appearance has always been dirty, until Xiaomi's Lei Jun proposed that the socket should be safe and good-looking.
A mobile phone seller snatched most of the customers who bought sockets professionally, and then the bull began to improve the appearance, not only focusing on safety performance, but also putting a lot of effort into the appearance of the socket.
Judging from the current official statistics, the sales of bulls have continued to decline since 2017, and the market share is getting smaller and smaller.
The original 100 billion industry is now only 10 billion........
Although hundreds of billions and tens of billions make no difference to us, they are all astronomical amounts, but for an industry leader, this is a real loss!
Engineers go to the sea to engage in business
It is also strange to say that I believe that the energy of many successful businessmen started from "Shenzhen, Guangzhou" and other places.
After all, the boom in going to sea also started in this area, and although it was hit by the financial turmoil, it also left the most stable enterprises.
But the bull is different, and the people started in Hangzhou.
With the spring breeze of reform and opening up blowing to the land of China, various industries have begun to rise, and the three-piece wedding set of "refrigerator color TV sofa" has electrical appliances that are bound to have sockets.
At that time, most people in China had followed the boom and began to manufacture sockets, and the main gathering place was in Hangzhou.
In fact, the two Ruan brothers did not start early, he was still an engineer and had a stable job, so it stands to reason that he would not take any more risks.
But people are just not satisfied with the status quo, and seeing that everyone around him is going to business one by one, he began to take advantage of his spare time to do a part-time job to earn extra money.
The elder brother has embarked on the "road of business", and the younger brother cannot be idle.
Because the people around him have embarked on the road of manufacturing sockets, the younger brother began to learn to sell and run the business, and over time, the elder brother accumulated some entrepreneurial capital, and the younger brother also got some channels.
The two brothers began to wonder if they should "do it themselves".
Although the domestic socket industry was everywhere at that time, there were also large and small problems, and the failure rate was also very high, which caused a lot of people to be dissatisfied.
The Ruan brothers in the industry saw the business opportunities inside, although there are many socket brands on the market now, but there are few that can really ensure the quality.
Why don't we focus on quality? As soon as the two of them put together, they plan to start a business.
It was not enough to start a business with the money saved by the two brothers at that time, so they could only borrow money from the people around them.
This is a big gamble, the engineer quits, and if the business fails again, the two brothers will have to start all over again with debts.
There is also a theory as to why the name bull was chosen.
At that time, the two brothers liked to watch the "NBA" very much, and the hottest thing at that time was the Bulls, so they gave it this name.
Now it seems that the name is indeed a bit arbitrary.........
Start your own business empire
Because their main focus is "quality", but this condition is a joke in the eyes of their peers.
They feel that if the quality is good, there will be a lack of repeat customers, and then the sales will go down! Isn't this just cutting off your own sales?
It should be said that the pattern of the two brothers is really big, and they don't care about this small profit, what they want to do is to make the company bigger and stronger, but this is not something that can be done by talking.
First of all, it is necessary to spend a lot of money to develop sockets that are higher than the quality of products on the market, and then it is necessary to have product features and spend publicity money to let the public know the brand.
And if you make the same socket as the public, only the quality is better, then the people may not pay for the higher price, people are like this.
How bad can it be even if the quality is poor? I can buy two for the price of one!
Although the two brothers developed their own patents, because of the lack of publicity and the inflated price of the product, many consumers did not dare to buy it after reading it.
In this way, the company has been in a state of continuous loss, and the socket cannot be sold, let alone research and development, and even the company will not be able to operate.
But there is no endless road, and when the company can't hold on soon, the company ushered in an order, or a big order.
An overseas company requires a batch of high-quality sockets to be customized, and people don't care about the price, but they require "quality" to pass the test!
This wave of orders can be regarded as keeping the company, but you can't just eat the old book, this order will be eaten up sooner or later, so what should I do later? Truth be told, it was really their quality that saved the "bulls".
When the product is delivered, the other party is very satisfied with their product, isn't this the best publicity?
Later, the two brothers also realized the importance of publicity, and began to find ways to advertise, such as distributing leaflets and posters, as long as it was a money-saving method, almost all of them were used.
I believe that many of you have seen a signboard with the "bull trademark" on the street, right?
That's right, these are all done by the bull for the merchants for free, because people have opened up a special track, and TV advertising is too expensive, so it is better to use the rest of the money to let the people promote for them.
As soon as the merchants heard that someone made a "signboard" for free, it was naturally a good thing! It's just a trademark name, and it doesn't affect anything.
In this way, the reputation of the bull is getting bigger and bigger, and the first thing that comes to mind when mentioning the bull socket is the word "safety", and it is this operation that completely makes the company take off and become the industry leader.
This can be regarded as a successful business, but with the development of the times, how many industries have ended up and gone bankrupt in the torrent of the times?
Steady
If you really want to praise the two Ruan brothers, it is time for the big enterprises around them to start investing and seeking industries, and they insist on building high walls and accumulating grain.
Because in their opinion, although they are now the industry leader, they are just novices in the socket industry, and they are all novices if they change industries at will, and it is bound to be a great risk to enter rashly.
Just continue to focus on the socket and make this industry bigger and stronger!
But it should be known that the inspection standards at home and abroad are different, so people spent a lot of money to develop and produce sockets that meet overseas standards, and began to take the export road.
Then it was hit by a "layman's blow".
It was Lei Jun who we mentioned earlier who suddenly entered the "socket industry" and was caught off guard by a bull.
Indeed, in the case of similar security, young people are more inclined to "good-looking".
It was Xiaomi's operation that made the bull completely awaken and began to innovate in appearance and function to maintain the status of "first brother".
One final word
Although the data shows that the bull has gradually begun to decline, this does not mean that the company is not good.
It's just that the industry is saturated now, but the status of the first brother is still unshakeable, and the socket has been used for several years, and the switch may not be changed for more than ten years.
The decline in sales is also inevitable, and the current domestic real estate industry is not good, and the lack of new houses means that there is less of a part of the new decoration, so the purchase of socket switches will be reduced.
However, the bull is now on par with "new energy", and some time ago it didn't launch a charging pile.
The status of the old enterprise is still unshakeable, after all, the national recognition is here.