On June 24, the industrial research team of China Phosphate Compound Fertilizer Industry Association came to Ningling, Henan.
Entering the boundary of Ningling, the most eye-catching is that the towers stand majestically, Stanley, Jiashili, Sanning, Diyi Fertilizer, Ladome, Feng Sifang... According to statistics, Ningling has formed an industrial cluster with an annual design capacity of nearly 10 million tons of compound fertilizer and an output value of more than 10 billion yuan.
What is the reason for "Ningling Fertilizer Capital"?
Ningling's fertilizer industry is rapidly prolonged and has its own unique advantages. Ningling is located in the Central Plains, which can radiate the surrounding three provinces, and has unique advantages in location, transportation, market and resources. For compound fertilizer enterprise giants, Ningling just meets the demands of enterprises seeking territory expansion and layout of agricultural hinterland, and goes in both directions, opening the curtain of the development of China's fertilizer industry, and the advantages of industrial clusters are becoming more and more obvious.
Feng Shangshan, director of the compound fertilizer department of the China Phosphate Fertilizer Industry Association, said that in recent years, under the dual pressure of national industrial policy adjustment and environmental governance, the overall production scale of the national fertilizer industry has declined, but the high-end fertilizer industry in Ningling has bucked the trend and sprung up, and the market share of large-scale enterprises has continued to grow, not only becoming a local pillar industry, but also becoming the largest compound fertilizer industry cluster in the industry. This not only satisfies the fertilizer demand in the surrounding area, but also greatly reduces the cost of fertilizer transportation by the concentration of enterprises. Indeed, in the case of overcapacity in the industry as a whole and pressure on all parties, why can Ningling's fertilizer production capacity expand against the market? "First, because the fertilizer industry in Ningling started late, it can arrange industrial clusters more reasonably; Second, various production processes are continuously optimized, and the equipment is newer, and the comprehensive energy efficiency is more competitive; Third, the basic enterprises settled in Ningling are the leading enterprises in the industry, with smooth sales channels and strong resource integration capabilities, accelerating the industry reshuffle, transformation and upgrading. Chen Mingliang, a domestic high-tower compound fertilizer technical expert, analyzed, "At the same time, the cluster effect allows different types of fertilizer enterprises to complement each other and develop in a coordinated manner, so that the entire industrial layout is more optimized." ”
Overcapacity The industry is accelerating the reshuffle
Feng Shangshan introduced that according to incomplete statistics, the mainland compound fertilizer production capacity has reached 200 million tons, while the actual output is more than 60 million tons, and the capacity utilization rate is about 30%. On the morning of June 24th, the research team held a symposium in the conference room of Yuntu Jiashili Company, Jiashili, Stanley, Hubei Ecology, Sanning Technology, Guitianhua, Feng Sifang, Diyi Fertilizer, Yifeng Fertilizer, Ladome and other enterprise representatives came to the meeting, and the enterprises introduced the company's production and operation, new product development and market sales, agrochemical services and other related work, and discussed the energy consumption, environmental protection and market development of the compound fertilizer industry.
Although with the help of the cluster effect, the capacity utilization rate of "Ningling Fertilizer Capital" is higher than the average, but "overcapacity, increased sales pressure, and price war are very prominent" is still a common feeling of everyone. Wu Bo, general manager of Jiashili Ningling Company, said that in recent years, the compound fertilizer output of the company's Ningling base has remained at 250,000~300,000 tons, of which tower fertilizer accounts for more than 60%. "Some companies sell on new media platforms such as Douyin, and a bag of compound fertilizer only sells for more than 70 yuan, which is close to the cost line of the enterprise. In this case, the enterprise has no spare energy to provide agrochemical services for farmers. "In order to boost sales, the company had to resort to crowd tactics, which led to lower margins in the fertilizer segment." Li Xingjian, deputy general manager of Stanley Ningling Company, said.
Ladome has built two high-tower production lines at the Ningling base, with a design capacity of 1 million tons. Wang Jingdai, general manager of Ningling Company, said that the company's annual compound fertilizer output is more than 20 million tons, and the capacity utilization rate is less than 30%. Liu Jianhong, general manager of Ningling Company, said that the capacity utilization rate of the company's products has played well in recent years, reaching more than 60%, and the production and sales volume of the base is nearly 200,000 tons. Feng Sifang's tower production line has just been built, and because of the new equipment, the technology has been continuously optimized. According to Chen Yadong, general manager of the company, "the tower production line can produce 70 tons of compound fertilizer per hour, and the actual annual output reaches about 250,000 tons, and the operating rate is less than 50%. ”
"Diyi Fertilizer continues to innovate products through technological transformation. In 2023, the company's compound fertilizer output will exceed 300,000 tons. Xia Hongguo, general manager of Diyi Fertilizer, said. The overcapacity of compound fertilizer will accelerate the reshuffle of the industry! Feng Shangshan said. In this regard, Wang Kaiyi, general manager of Guitianhua, appealed: "The association should guide production enterprises to reasonably plan the layout according to regional and market demand, and avoid disorderly repetition of projects, resulting in serious imbalance between production and marketing, resulting in vicious competition in the market." ”
The vicissitudes of the sea show the true character of the hero
The fierce market competition also forces everyone to find a way to improve product strength, reduce costs, strengthen services, and accelerate transformation and upgrading. Zhang Cong, deputy general manager of Ningling Company of Hubei Fertilizer Industry, said that in the fierce market competition, the company has reduced costs through various methods. "Last year, we tried to introduce steam to reduce the cost of compound fertilizer by 10~15 yuan per ton." In 2009, Guitianhua landed in Ningling is a group of enterprises that entered earlier, Wang Kaiyi said that in the current situation, the company's product positioning around the function, efficiency, brand, quality, service and other development directions, developed a series of fulvic acid synergistic fertilizer, tower series loss control fertilizer, water-soluble fertilizer, functional fertilizer and other categories, through process transformation, scientific addition of trace elements, loss control agents, synergists, sustained-release agents, biological enzymes, pesticides and other ingredients, increase fertilizer efficiency and improve quality, to meet market demand.
From the survey, it is learned that the gathering potential has become a fertilizer enterprise in Ningling, relying on their respective advantages for transformation and upgrading: on the basis of the traditional drum high-content products, Stanley has launched high-tower all-water-soluble products, mineral-derived potassium fulvic acid and liquid fertilizer products; Jiashili has also launched new water-soluble fertilizers, slow-release fertilizers, and new organic fertilizers; Relying on its own patented technology, Diyi Fertilizer has made a big fuss about water-retaining loose soil containing amino acid-containing silicon fertilizer; Sanning Fertilizer has launched a series of compound fertilizers, bio-organic fertilizers and other bio-organic fertilizers, etc., and various enterprises have come up with their housekeeping skills to enhance their independent innovation capabilities and the ability to transform scientific research achievements, and enhance product competitiveness! "From Ningling fertilizer enterprises, we can also see the development of the compound fertilizer industry in recent years." Feng Shangshan said, "First, scientific and technological innovation. Leading enterprises have worked products to launch good products suitable for the agricultural needs of the mainland; The second is transformation and upgrading. With the gradual withdrawal of some traditional small and medium-sized enterprises and the continuous implementation of remote layout by leading enterprises in the industry, the new fertilizer production base in compound fertilizer has gradually extended to Northeast China, Xinjiang, Henan and other regions, and the production capacity and production and sales of new fertilizers have expanded and increased to a certain extent. The third is green development. The proportion of low-energy-consuming production processes continues to increase, and the total carbon emissions of the compound fertilizer industry show a significant downward trend. The steam agglomerate process was gradually withdrawn, and the tower process and extrusion process developed rapidly. Fourth, industrial synergy and integrated development. Fertilizer companies are gradually exploring ways to provide whole-process solutions for smart agriculture, high-standard farmland construction, cooperatives and large planters, and the industry is gradually transforming from extensive to intensive farming. ”
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Please indicate in the following format: Source: Agricultural Resources Herald Author: Zheng Hongyan
Editor: Chen Ran Review: Chen Guoxing Producer: Wu Junsheng