Spring/Summer 2022 Shanghai Fashion Week is coming to an end, as one of the heavyweight shows, the Cotton Times Spring/Summer 2022 series was grandly opened on October 13, this cotton era inherits the theme of "Cotton, Nature, Excellence", the cotton era is led by natural pure, colorful and flexible cotton, exploring the environmental changes in the future world, opening an immersive time and space journey for guests, deeply interpreting the environmental value and sustainable charm of cotton.
As a very heavy show of this Shanghai Fashion Week, the scene also came to a lot of fashionable spirits to watch the show, this time Sohu Fashion and singer newcomer actor Guan Que went to the show together, and recorded the whole process of his watching the show.
As a young singer with super strong singing and dancing strength and good fashion temperament, Guan Que is definitely a proper fashionable essence. This time, he wore a cotton era color-block sweater with a white shirt, and the overall temperament was clean and handsome.
The warmth of early autumn must be given by the cotton era and pipe oak, the formula of sweater + jeans is never outdated, and the soft tones create a full sense of youth.
Round-frame glasses are the finishing touch, and today's pipe oak must be a cute and handsome senior. After watching the show, Guan Que also filmed a set of sunny and energetic blockbusters, holding cotton in his hand, bright and handsome, and any picture was the rhythm of the pictorial.
Guan Que also shared his experience of watching the show with us after watching the show, let's take a look at it
Sohu Fashion: What do you usually do to get the current fashion trends? Will you go to the fashion show?
Guan Que: Usually, I will pay attention to some shows suitable for my own brand, privately like to wear a variety of comfortable clothes, and I will also pay more attention to the collocation of some accessories, such as glasses and hats.
Sohu Fashion: What is the inspiration for the costume matching of this show?
Guan Oak: Today's style of wearing is comfortable and clean, which is very much in line with the theme and style of this cotton era show.
Sohu Fashion: What is your favorite autumn and winter style of wearing this year?
Guan Que: I like the apparel of the suit coat category, and I usually want to try some design-inspired and impressive clothing.
Big show review
The first time the cotton era landed in Shanghai Fashion Week, it brought insight and deep thinking about the long history of human development. The cotton era revolves around the migration narrative, spanning the sea, mountains and forests and the wilderness, interpreting the catwalk into a cotton field, so that cotton can bloom on the high-profile fashion stage, analyze the environmental value of cotton, and express thinking about the sustainable future of the earth.
As a brand focusing on the production of all types of cotton with cotton as the core raw material, Cotton Times has spared no effort to tell the story of cotton, convey the benefits of cotton to the environment, and actively fulfill the sustainable way of the brand since its inception. Cotton is drought-tolerant, salt-tolerant, and alkali-resistant, making the desert an oasis; cotton, as a natural fiber, can be used without processing, safe, comfortable, and creates a sense of happiness for life; discarded cotton products can also be naturally degraded, not adding a burden to the environment, so that the ocean can be revitalized; cotton products instead of paper, reduce tree felling, and the protection of forests is effective. Cotton has been with human society for more than 7,000 years, protecting life and ecology while influencing historical and economic development.
The Cotton Era brings the Spring/Summer 2022 collection to Shanghai Fashion Week, highlighting the brand's focus on the sustainable value of cotton – inspired by future travelers who have migrated due to the earth's environmental changes, and combines outdoor elements such as water handmade uniforms, hemp ropes for voyages to the sea, and carabiners to design clothing to shield the wind and rain and withstand the harsh environment of the outside world. Through the designer's whimsy and the genetic fabric and product research and development strength of the cotton era, the natural colorless, delicate texture of cotton fibers, into advanced coloring, weaving technology, the original original cotton color into a brilliant pattern, or if the cham lake, or if the lush mountains, or if the fertile earth, implying that the migration journey of human beings is gradually entering a better state, the splendid scenery of the blue planet has also bloomed, allowing people to find the emotional resonance of connection with the earth.
From colorless to colored creation process, but also in line with the "cotton, nature, excellent" of the big show theme, cotton life line gradually clear: in early spring, cotton is a new green cotton seedling that breaks through the soil, in the middle of summer, cotton is a jump in yellow and pink flowers, autumn and winter, cotton is brown straw, pure white cotton wool, injecting nutrients into the earth, giving gentleness to the world. Cotton's life is a feast of full and flowing colors, and the environmental protection connotation of cotton makes her more radiant and "outstanding".
When the scene enters a silence, the lights and music rise again, and the catwalk immediately becomes a cotton field, dressed in models dressed in new cotton era spring/summer 2022 outfits. From the cotton field to the show, the neon clothes woven with cotton fibers dance and dance, indicating that cotton will accompany every long-distance migration of future human beings, and with its outstanding environmental protection power to the planet, so that the ecology can be restored, and the brilliant picture of the natural earth in the past is reproduced one by one.
Mr. Li Jianquan, founder of the Cotton Times and advocate of the Cotton Concept, said: "Shanghai Fashion Week is the leading trend vane in the Chinese fashion industry, and the encounter between the Cotton Era and Shanghai Fashion Week marks the brand's foothold in a more influential fashion position and conveys the extraordinary value of cotton to the wider public. We hope to lead the audience into the world of cotton in an ingenious way, experience a 'migration' journey accompanied by cotton, and let natural, high-quality and sustainable cotton fibers add color to life. At the same time, it is hoped that more people will use cotton and wear cotton, understand the relationship between people and nature in a virtuous circle and mutual benefit, and contribute to the protection of the earth's ecology. ”