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The audition of "2024 China's Top Ten Catering Brands" is in full swing, and eligible high-quality brands are coming to sign up! The final winners will be announced at the end of July 2024, so stay tuned!
This article was originally published by Red Meal Think Tank (ID: hongcanzk), author: Red Meal Industry Research Institute.
In recent years, the catering industry in mainland China has been moving forward in both opportunities and challenges:
According to the National Bureau of Statistics, in the first five months of 2024, the mainland's catering revenue was 2,163.4 billion yuan, an increase of 8.4% year-on-year. The catering revenue of units above designated size was 585.8 billion yuan, up 5.9% year-on-year. The growth trend is gratifying, but at the same time, more than 1 million F&B-related companies have left the market in the first half of 2024, far exceeding the same period last year. Behind the cruel data, it reflects that the mainland catering industry is experiencing severe challenges.
In this context, many catering brands have not treated it negatively, but have made positive changes and adopted a series of countermeasures. Some brands are actively developing new products, constantly consolidating the supply chain system, and creating differentiation. Some brands are open to joining in order to quickly expand their scale and seize the market; Some brands choose to look overseas and open stores overseas to make money......
Challenges breed hope, and risks lurk opportunities. Under the torrent of change, these F&B brands have risen with keen market insight and decisive strategic decisions. They focus on a certain segment and achieve the extreme, achieving a contrarian rise. They can be called a model for the development of the industry, and they are the backbone and leader to promote the industry to a higher level.
In order to further explore the development opportunities of Chinese catering brands in subdivided fields, encourage active catering brands, and seek innovative development of China's catering industry, we have launched the "Top Ten Catering Brands in China in 2024" selection activity.
The "Top 10 Brands of China's Catering Category" aims to select the top brands in various categories of the catering industry in the past year, affirm the contributions made by these leading brands to the development of subdivided fields, and provide role models for other people in the catering industry.
Previously, the selection of "China's Top Ten Catering Brands" has been held for five consecutive years. In the past five years, the selection activities have attracted the attention of many upstream catering enterprises, catering enterprises, catering investment institutions and consumers.
At the same time, the list of winners of the "Top Ten Brands in China's Catering Category" has also been widely disseminated on the mainstream media in China, which has a huge impact.
"2024 Top 10 Brands in China's Catering Category" selection
As the first authoritative list for the "catering category" in China, the "Top 10 Brands of China's Catering Category" selection takes the categories that have been active, developed rapidly or have great potential in recent years as the selection objects.
Based on various considerations, the "Top 10 Brands in China's Catering Category in 2024" has set up a brand list of 22 categories, including tea, specialty tea, hot pot, special hot pot, rice noodles, noodle restaurant, baking, dumpling wonton, buffet, grilled fish, lo-mei, pizza, barbecue, pickled cabbage fish, special snacks, Western fast food, crayfish, Chinese fast food, buns, coffee drinks, bullfrog, and spicy hot vegetables.
Selection Process and Rules
The selection activity has four stages: audition, preliminary review, review and list announcement. The audition phase will last from now until July 10, 2024, and the preliminary examination will start on July 11, 2024 and end on July 16, 2024.
The review phase will start on July 17, 2024 and end on July 22, 2024. The final results will be announced at the end of July 2024.
At present, the selection is in the audition stage, and the majority of high-quality brands are welcome to sign up for the election. All brands that meet the following conditions are eligible to apply.
Adhering to the principles of fairness, impartiality and openness, the judging committee of the "Top 10 Brands in China's Catering Category in 2024" will strictly follow the total index determined by the four dimensions of the whole network word-of-mouth index, brand communication index, brand management index and brand attention index, comprehensively and comprehensively consider the strength of the participating brands, and strive to make the brands on the list worthy of the name of high-quality brands.