BEIJING, July 5, 2024 /PRNewswire/ -- To commemorate the 50th anniversary milestone of the Shangri-La Group ("Shangri-La" or the "Group"), the Group has recently released a limited-edition book, "From the Heart: 50 Years of Caring for Asia", a tribute to the thriving Asia and the people who have contributed to it. At the same time, the book also illustrates the essence of Asian hospitality, established by Shangri-La's founder, Mr. Guo Henian.
Shangri-La's commemorative book "From the Heart: 50 Years of Nostalgia in Asia"
Grace Kwok, Chairman of Shangri-La Group, said: "This book is our love letter to Asia, a tribute to Asian hospitality and its pioneering spirit. This spirit is not only a reflection of Asia's remarkable development and transformation over the past 50 years, but also inspires Shangri-La's unique journey. "
As Kwok describes in the foreword, "These are the things that this book is about, and we are proud of the Asian way of hospitality: anticipating the needs of guests before they even speak, and creating a world where people feel warm and cared for." "
The book begins Shangri-La's 50-year journey with the story of Mr. Guo Henian, and features six Asian capitals that have witnessed the brand's milestones – Singapore, Hong Kong, Hangzhou, Beijing, Shanghai and the Philippines – and invites a number of "protagonists" from different fields to share their stories with Asia's wonderful capitals. These Asian influencers include the best in business, innovative culinary masters and prominent artists in the cultural world. As friends of Shangri-La, they share their special relationship with the hotel and their experiences and feelings about Shangri-La's Asian hospitality.
These "protagonists" include Singaporean food writer Violet Oon, Singaporean entrepreneur Li Xiaodong, Hong Kong's "father of Lan Kwai Fong" Allan Zeman, interior designer and architect André Fu, Hong Kong University of Science and Technology professor Li Zexiang, actor Tang Wei, documentary director Chen Xiaoqing, international pianist Lang Lang, contemporary artist Zeng Fanzhi, Ctrip Group co-founder Liang Jianzhang, Chinese conductor Long Yu and Filipino entrepreneur Ramon S. Ang. At the same time, former Prime Minister Lee Hsien Loong of Singapore invited to write a preface to the book.
"From the Heart: 50 Years of Passion for Asia" is available in both collector's and commemorative editions. Hundreds of hotel colleagues participated in the cover shoot, which together formed the 'S' brand logo, a tribute to generations of Shangri-La people. With its luxurious silk bookcase and hardcover printing, the Collector's Edition is a must-have. The commemorative edition has a lightweight design that retains the essence of the book and is suitable for readers who prefer a minimalist style.
In Chinese mainland, the book can be purchased online through the Shangri-La Circle WeChat Mini Program. Purchases can be made at selected locations at hotels in Island Shangri-La, Hong Kong, Hong Kong, Kuala Lumpur, Malaysia, Macati Shangri-La, Manila, Philippines and Shangri-La, Singapore. To view a synopsis and interview video, please visit:
The family climbs the Mutianyu Great Wall in Beijing.
Pudong Shangri-La, Shanghai.