Recently, the 2024 China Light Industry Intellectual Property Conference was held in Chengdu, and the conference released the "First Batch of Key Trademark Protection List for Light Industry", and Chengdu Rainbow Electric Appliance trademark was selected.
From burning mosquito coils to electronic mosquito repellent with intelligent timing, from traditional order-based production to online live streaming, Chengdu Rainbow Electric (Group) Co., Ltd. has been favored by more and more domestic and foreign users through digital and intelligent transformation, and continues to expand its market territory.
Walking into the modern production workshop of Chengdu Rainbow Electric (Group) Co., Ltd., the hot-selling intelligent timed electronic mosquito repellent is in mass production. This hot-selling product has occupied a leading position in the market of similar products. With more than 40 years of deep cultivation in the industry, Rainbow Group has actively opened up overseas markets while marketing more than 400 cities across the country, and has achieved remarkable performance growth.
Carefully study the growth process of Rainbow Group, it is not difficult to find its development secret: creation is through, and communication is reached.
In recent years, Chengdu Rainbow Electric (Group) Co., Ltd. has cooperated with universities and scientific research institutes to implement projects to form a number of core technologies with independent intellectual property rights, including double-layer spiral hotline, high-performance molten materials and long-term sustained release, so as to empower products through science and technology to meet the diverse needs of consumers.
At the same time, Rainbow boldly promoted marketing channel innovation. In 2011, the e-commerce center of Chengdu Rainbow Electric (Group) Co., Ltd. was established, which is fully responsible for the sales of the group's products in online channels. From a small team of 3 people to the main sales force of the group, network marketing has accounted for half of the group's performance. The person in charge of Chengdu Rainbow Electric (Group) Co., Ltd. said: "In 2023, the group's online sales will increase by 17.11%, and the sales revenue will account for more than half of the total. ”
It is worth mentioning that with the support of Wuhou District, the rainbow marketing building built around e-commerce has been completed and put into operation, and the pace of digital marketing upgrading of Chengdu Rainbow Electric (Group) Co., Ltd. will be more solid and powerful.
"In the first half of this year, the company maintained a good growth momentum, and we will take the lead in stabilizing the word, focusing on the main business and expanding the industry. At the same time, we will adhere to technological innovation, cultivate new quality productivity with intelligent transformation and digital transformation, promote the digital, intelligent and green and low-carbon transformation of enterprises, and achieve high-quality and sustainable development. The person in charge of Chengdu Rainbow Electric Appliances (Group) Co., Ltd. said that the group has launched a digital empowerment project to upgrade the sales end, production end, private domain traffic, etc., and establish a "digital rainbow" system that comprehensively opens up management, production, sales, service and other links, "relying on digital transformation, so that the cost delivery is more accurate, the supply chain cost is more controllable, and the quality and efficiency are truly improved." ”
Chengdu Rainbow Electric (Group) Co., Ltd. is one of the typical examples of traditional enterprises to achieve the integration of transformation and upgrading, in Wuhou, more and more enterprises have joined it. This year, Wuhou launched the implementation of the special action of digital empowerment of small and medium-sized enterprises, accelerated the construction of smart factories and digital workshops, and strived to add 1,500 new enterprises of "cloud and data empowerment" throughout the year.
Reporter: Pu Zhentao