Since the 2022 [White Elephant Instant Noodle Factory] theme pop-up store national tour, the visiting experience of shopping, delicious and knowledgeable has gained the love of a large number of young people.
In May this year, the third season of [White Elephant Instant Noodle Factory] became the vane of White Elephant product innovation, and returned with the blockbuster new product "Butter Spicy Hot Pot Noodles" launched by the White Elephant brand Da Lajiao. Integrating traditional instant noodles with modern trendy food culture, it brings a double innovative experience to young consumers in terms of product taste and activity interaction, and young people have turned into "hot interns" for a day to queue up for work.
After 3 consecutive seasons of exploration and upgrading, [White Elephant Instant Noodle Factory] has become a brand IP that is widely popular among young people. It is understood that since May 1, the third quarter of the [White Elephant Instant Noodle Factory] has landed in Chengdu, Wuhan, Chongqing, Guangzhou, Nanjing, Zhengzhou, Changsha, Hefei, Guiyang, Xi'an and other places after a two-month national tour, and has attracted more than 500,000 people to check in and work in the three quarters.
(Season 3 [White Elephant Instant Noodle Factory] Theme Pop-up Store Queue Live)
Refresh - Redefine the immersive consumption experience of the post-00s
This season, through a 2-meter-high giant hot pot noodle bucket, a 3-meter-long giant materialized chili pepper and six interesting interactive areas, the third season [White Elephant Instant Noodle Factory] will be built into a new landmark for young people to check in in the city, providing consumers with a special factory-themed immersive and innovative interactive experience.
【2-meter-tall giant hot pot noodle bucket and 3-meter-long giant materialized chili pepper】
"Da La Jiao Hot Pot Noodle Base Stir-fry Room", the real scene restores the ingenuity of the 120-minute slow boiling butter base package, allowing consumers to intuitively feel the 18-year professional research and development spirit of White Elephant Da Lajiao.
【Big spicy hot pot noodle base stir-fry room】
The "Pepper Science Station" traces the source of the authentic hot pot flavor base package, popularizes a variety of pepper knowledge, and allows young consumers to increase their knowledge in the exhibition, and perceive the authentic spicy taste of White Elephant Spicy Jiao hot pot noodles and the focus on spicy taste of the White Elephant Spicy Jiao brand in close contact.
【Chili Science Station】
The "Big Spicy Jiao Hot Pot Noodle DIY Filling Room" enables each experiencer to become a food creator, adding their favorite hot pot ingredients and props to different flavors of hot pot noodles, and you can DIY a one-person hot pot meal. In the fun game experience, open the versatile way to eat white elephant spicy hot pot noodles.
【Big Spicy Jiao Hot Pot Noodles DIY Filling Room】
The "Spicy Activity Room", starting from the popular MBTI personality test, has created a music decompression space in the i-person area and a spicy value challenge in the e-person area for consumers with different personalities. No matter what personality you have, you can go to heaven here, so that young consumers can call "White Elephant Da Lajiao understands young people too well!" ”
【Spicy Activity Room】
In the "Noodle Making Corridor", consumers can get a close understanding of the whole process of quality production from a grain of wheat to a bowl of good noodles. While walking, you can appreciate the ingenuity of white elephant Chinese noodles.
【Surface-making corridor】
The "White Elephant History Museum" adopts a 270° immersive surround design, displaying the classic products of White Elephant in the past 27 years: soup delicious old hen noodle, white elephant spicy and spicy crayfish noodles, white elephant spicy hot pot noodles, crab roe noodles and coriander noodles, etc. White Elephant's product innovation never stops!
【White Elephant History Museum】
"Interns" can receive "internship rewards" after checking in the above six areas, and randomly get small white elephant limited pillows, handbags, refrigerator magnets and other cultural and creative peripherals. It not only completed the role experience of "on-the-job check-in-internship end", but also further strengthened consumers' awareness and favorability of the brand. Young consumers took photos and posted on social media to share their internship journey.
【White Elephant Cultural and Creative Peripherals】
The "immersive factory experience" that is good-looking, delicious and fun also attracts influencers who are at the forefront of the trend to check in. or take eye-catching photos, spicy fans, or in-depth learning, share spicy experience, or gluttonous insects, and be directly planted by the white elephant spicy hot pot noodles...... And this also made countless fans shout "When will [White Elephant Instant Noodle Factory] become popular in my city!" ”。
【Social Media Check-in and Grass Planting】
Novelty - "Understand" young people in order to truly resonate with the new generation
Focusing on the protagonist of this season, "Butter Spicy Hot Pot Noodles", it is not difficult to see that White Elephant Da Lajiao takes consumer demand seriously: nowadays, the social attributes of "hot pot" and its spicy and enjoyable taste meet the dual needs of young people's taste buds and emotions, and become the best choice for friends to dinner. And "spicy" is the taste bud enjoyment that young people can't refuse - survey statistics show that the proportion of people under the age of 45 who like spicy food is more than 60%, and the proportion of people aged 18 to 30 who like spicy food is the most, reaching 64.37%. It is precisely because of this insight that White Elephant Da Lajiao has innovatively developed the "Butter Spicy Hot Pot Noodles", which comes with a butter hot pot flavor base package, so you can enjoy the hot pot flavor anytime and anywhere.
On social media platforms such as Douyin, Weibo, and Xiaohongshu, the topics of this hotpot-flavored instant noodles "hotpot replacement after 00s" and "100 ways to build hotpot-flavored instant noodles" have been viewed more than 500 million times, and users have participated in it and deeply interacted with the brand. And the national youth idol Yang Chaoyue is also one of them, calling out on Weibo, "Happiness after the end of work, it's good!" ”。
[Yang Chaoyue Weibo release and social media planting]
Innovation - adhere to the research and development of new products, and rejuvenate the vitality of the brand
According to statistics, White Elephant Da Lajiao has been focusing on the field of spicy fast food for 18 years, and has successively innovated and launched spicy crayfish noodles with national supper flavors, classic turkey noodles, and spicy and enjoyable butter spicy hot pot noodles...... More than 4.5 billion copies were sold nationwide. It is this innovative power that has persisted so far that has made the third season of [White Elephant Instant Noodle Factory] turn red and return.
(Season 3 [White Elephant Instant Noodle Factory] event site shooting)
The parent brand White Elephant has also launched more than 530 products on the market, covering 40 sub-brands or series. And this just reflects the original intention of White Elephant - "focus on China's good noodles". Nowadays, the crab roe noodles and coriander noodles and white elephant hen soup noodles of the series of streets and alleys have become popular products and have gained the love of a large number of consumers.
The third season [White Elephant Instant Noodle Factory] not only reflects the brand spirit of White Elephant focusing on China's good noodles for 27 years, but also shows the firm innovation attitude and strong R&D strength of White Elephant and its sub-brands.
The long-term development of enterprises must be based on focusing on quality, constantly insisting on product innovation and exploring business ideas. Only by talking to young people can we dance with the "new era". White Elephant, through three consecutive seasons of [White Elephant Instant Noodle Factory], has established emotional communication and connection with the post-00s, and a party shared with young people is being staged.