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Text: Yu Yu
Edited by Yu Yu
Preface
In the wave of globalization, foreign brands have entered the Chinese market, and Korean cosmetics have sprung up.
Why do some people say that these products can make Chinese consumers money while potentially harming their health?
Hallyu is coming: a Chinese strategy for cosmetics giants
When we walk into the mall, the assortment of Korean cosmetics is always so eye-catching, their beautiful packaging, paired with the bright smiles of celebrity spokespeople, as if to tell every customer the sweet words you deserve.
However, the numbers behind these products are shocking, according to the latest statistics, a South Korean cosmetics giant has earned 12.1 billion yuan in the Chinese market alone.
This figure makes one wonder if we are witnessing a silent economic invasion, and the reason for this is that Korean cosmetics have become a force to be reckoned with in the beauty industry, as if their market share in China is increasing year by year.
From second- and third-tier cities to first-tier metropolises, from physical stores to online platforms, Korean brands are everywhere.
Behind this rapid expansion is a well-designed marketing strategy by Korean companies, who understand the psychology of Chinese consumers and adopt high-intensity marketing methods.
With celebrity endorsements, social media promotions, and limited-time discounts emerging, a cosmetics industry analyst pointed out that Korean brands do have a good set of marketing options.
They are not only good at capturing trends, but also know how to create topics and demand, and the success of this marketing strategy reflects the psychological demands of contemporary young consumers to some extent.
However, under the surface of this prosperity, there are hidden hidden dangers, and when we applaud the success of Korean brands, should we also be wary of possible problems?
After all, cosmetics are different from other consumer products, they directly contact our skin and affect our health.
With such a huge market share, it means huge social responsibility, and there is reason to question whether these brands are really worthy of the trust of consumers.
As the investigation deepens, some disturbing facts gradually emerge, and behind these shiny packaging, there seem to be some hidden secrets.
The price of beauty: the dangers hidden in the product
As we immerse ourselves in the fantasy of beauty brought about by Korean cosmetics, a reality that cannot be ignored is quietly emerging.
Recently, a number of reports on the safety of Korean cosmetics have aroused widespread concern, and according to authoritative testing agencies, the products of some well-known Korean cosmetics brands have been found to contain harmful substances.
Excessive heavy metals and abnormal hormone levels, which should not be in skin care products, have become a source of health risks for some consumers.
A cosmetics industry insider, who asked not to be named, revealed that some Korean brands have added some controversial ingredients to their products in order to pursue results.
This situation is not unique, and looking back at the news in recent years, it is not difficult to see that similar quality problems are not uncommon in other foreign brands.
This is reminiscent of the old proverb: beauty comes at a price, but should it really be our health at this price?
What's even more worrying is that some Korean cosmetics companies are suspected of false advertising, exaggerating the effect of products, and gimmicks such as whitening in three days and wrinkles in one week are flooding major advertising platforms.
These seemingly tempting promises are actually a gentle deception to consumers, as a veteran dermatologist pointed out that healthy skin requires long-term care and scientific care.
Any product that claims to produce miraculous results in a short period of time is worth our vigilance.
Faced with these questions, we can't help but ask: what kind of secrets are hidden under those glamorous packaging.
Whether we are inadvertently harming our own health while pursuing beauty, it is worth noting that the emergence of these problems is not accidental.
It reflects the fact that some companies may ignore product quality and consumer health in pursuit of short-term profits, driven by profits.
However, we can't generalize about all Korean cosmetics either, and there are still many reputable and quality-conscious brands in the market.
Faced with such a situation, how should governments, businesses and consumers respond, let's continue to dig deeper to find the key to solving this problem.
Regulation and Reflection: Responses for Governments and Consumers
The Chinese government is not indifferent to the increasingly serious safety of cosmetics, and a series of recent regulatory measures for imported cosmetics have been introduced, demonstrating the determination of the regulatory authorities.
According to the latest announcement issued by the State Food and Drug Administration, the frequency of random inspections of imported cosmetics has been significantly increased, and the entry threshold has also been greatly increased.
Every product that enters the Chinese market must go through strict quality control, and this strict regulatory attitude has undoubtedly given some foreign brands that try to take advantage of loopholes a blow in the face.
However, it is not enough to rely on the power of the government alone, and the awakening of consumers themselves is equally important in this battle to protect consumer rights.
In recent years, Chinese consumers' attitudes towards Korean cosmetics are quietly changing. From the initial blind pursuit, to the current rational choice, this transformation is gratifying.
A post-90s female consumer said in an interview: I used to want to buy products endorsed by Korean celebrities, but now I will carefully study the ingredient list, and even check the role and possible side effects of each ingredient on the Internet.
This attitude of rational consumption is the cornerstone of the healthy development of the market, more and more consumers have begun to share their experience on the Internet, exposing the problems existing in the products, this spontaneous supervision, forming an invisible pressure on the enterprise.
As a veteran beauty blogger points out, the voice of the consumer is more powerful than any advertisement. A good product will get word of mouth, and the problem product will be exposed quickly.
This power of mass scrutiny is reshaping the ecology of the entire cosmetics industry, and it is clearly not a wise move to boycott all foreign brands. According to an economist, rational choice is the key.
What we need is a fair and open market environment, not simple xenophobia. Faced with such a situation.
Each of us should ask ourselves: are we also responsible for our own health in the pursuit of beauty, and do we really know every product we use.
It's not just a discussion about beauty, it's a deep reflection on responsibility and rights.
When we realize that our choices can influence the direction of the entire industry, we understand that every purchase is a vote.
Only in this way can we truly build a safe and healthy beauty market, so let's continue to discuss how our local brands should respond to the strength of foreign brands.
The road to counterattack by local brands
While foreign brands dominate the market, a local force is quietly emerging.
In recent years, the rapid development of domestic cosmetics brands has attracted attention, and they have not only occupied a place in the domestic market, but have even begun to enter the international stage.
Domestic brands are experiencing a qualitative leap, from raw material research and development to product design, to marketing strategies, have shown strong competitiveness.
This progress has undoubtedly provided consumers with more choices, and at the technical level, some domestic brands have begun to focus on independent research and development, investing a lot of money to establish research centers.
For example, an anti-aging serum recently launched by a domestic skincare brand has the core ingredient derived from modern research on traditional Chinese medicine.
This combination of traditional wisdom and modern technology is gradually becoming a major feature of domestic brands.
In terms of marketing, domestic brands have also shown great innovation in using social media platforms to shape their brand image through interaction with young consumers.
We are not just selling products, we are conveying a lifestyle and values.
It is worth noting that more and more domestic brands are beginning to emphasize the safety of their products and the local cultural identity.
They no longer blindly imitate foreign brands, but strive to tap into the aesthetic elements of traditional Chinese culture and integrate them into product design.
However, the development of domestic brands is not all smooth sailing, a market analyst pointed out that compared with international brands, domestic brands still have a gap in brand influence and internationalization.
How to achieve globalization while maintaining local characteristics is a major challenge for them, and in the face of this situation, some domestic brands have chosen to take a different approach.
They focus on market segments and create unique product lines, such as skincare products developed for Asian skin characteristics, or beauty devices that incorporate traditional Chinese medicine concepts, which have received good market responses.
This situation of a hundred flowers has undoubtedly injected new vitality into the entire cosmetics industry, and a person in charge of a consumer rights protection organization said: healthy competition can promote the progress of the industry.
epilogue
The rise of domestic brands helps to form a healthier and more diversified market environment, of course, the development of domestic brands is also facing many challenges.
How to maintain innovation in the fierce market competition, and how to balance business interests and social responsibilities are all issues that need to be pondered.
But what is certain is that domestic brands are writing their own wonderful chapters, and in the face of the strong entry of foreign brands, we must not only maintain an open and inclusive attitude, but also be vigilant and safeguard the rights and interests of consumers.
At the same time, the rise of domestic brands provides us with more choices, let us work together to promote the healthy development of the cosmetics industry and create a safer and better product experience for consumers.
Resources:
Luzhong Morning Post published on June 30, 2024 "Korean products are not "fragrant" in China! 》
On February 22, 2024, Guangming.com released "Rush to the hot search! Chinese cosmetics are on fire in South Korea》
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