In the flow of time, there is a flavor that has become more and more mellow after years of precipitation; There is a kind of trust, through the wind and rain, unswerving, this is Lai Mao. Since returning to Moutai Group in 2014, it has won the favor of countless consumers with its ten-year ingenuity and excellent quality. Recently, the upcoming Sinopec Yijie Yixiang Festival and the "Laimao Huacai Ten Years Lai Fan Festival" activities have attracted widespread attention from many people in the industry.
It is reported that the "Central Enterprise Consumption Assistance and Cohesion Action" and the 7th "Easy to Enjoy Festival" series of activities will be held at the Guiyang International Convention and Exhibition Center (Hall 2) from August 16 to 18, 2024. Laimao, who has always adhered to the core of "trust and truth", plans to launch rich interactive content and blockbuster welfare gifts through the cooperation with the 2024 Yixiang Festival, and enjoy with the whole people, and convey the positive power of Laimao's "trust culture" in an all-round way through diversified, high-frequency, and high-heat communication.
Ten years of grinding a sword, looking back at the glorious history of Lai Mao, it is not difficult to find that in the past ten years, Lai Mao has always taken truth as the value and trust as the expression, constantly strengthened and interpreted the emotional relationship of "true feelings, companionship, and trust". On top of the double festival, how will this trust, which is deeply rooted in the genes of the Laimao brand, be renewed? Let's take a sneak peek!
The source of trust comes from the time of day. Ten years of cultivation at the same time, the annual Yixiang Festival and the "Laimao Huacai Ten Years Lai Fan Festival" wonderful collision, the event can be expected. Laimao, as a national soy sauce wine brand, has won wide recognition in the market and deep trust of consumers with its excellent quality and unremitting pursuit. Sinopec, as a giant of central enterprises, its steady operation and profound heritage are also a beautiful annotation of the word trust. With the proposition of "trusting and respecting the truth", the two will transform this trust from the time into an inexhaustible driving force to promote the brand forward, and will jointly interpret the profound connotation of "working together because of mutual trust and success together because of mutual trust".
The source of trust comes from the right location. At that time, the fine wine from Moutai Town, the preferred goods from the country's rural origin, will bring a grand exhibition and sales event with both color and flavor. When the aroma of Laimao wine meets the simple flavor of the origin of rural areas across the country, a trade fair about trust and beauty is quietly brewing. They are either seasonal fruits and vegetables selected from the fields, or masterpieces of craftsmen, each of which contains the gifts of nature and the beauty of the world.
The source of trust comes from people. It is the blend of emotion and wisdom, and the convergence of strength and warmth. In order to present Laimao Huacai ten years and gather the power of trust, Laimao will also carefully prepare a large-scale festival series of activities. At that time, friends from all over the world will gather together for a feast. In addition to the dinner, there were two themed activities, the Love Carnival and the Charity Fan Festival, which were not to be missed.
Ten years of spring and autumn, ten years are like a song. From the new restart to the blooming of brilliance, Laimao has practiced its commitment to quality and its responsibility to consumers with practical actions. On the cornerstone of this trust, Laimao continues to shape its own brand culture, which is a power that goes beyond the product itself and touches people's hearts. It tells us that true trust is the witness of time, the guarantee of quality, and the fit of the soul.
With the Sinopec Yijie Yixiang Festival and the "Laimao Huacai Ten Years Lai Fan Festival" activities approaching, a feast of trust and true feelings is about to kick off. This is not only a celebration of Laimao's brilliant achievements in the past ten years, but also an expectation of infinite possibilities in the future. We hope that in this event, every participant can feel the trust and true feelings conveyed by Lai Mao and Sinopec, and witness how this power born of trust continues to lead us forward. In the middle of summer and August, let us go hand in hand to go to the land of Guizhou and Guizhou, feel the source of trust from the time, place, and people, and taste the mellow fragrance and splendor of life.