However, it is rare to be like the two donkeys who have repeatedly lost battles, have risen several times and fallen again, as if they cannot kill Xiao Qiang.
The enmity between the various platforms and the two donkeys highlights the strange entanglement of organizations and individuals.
On closer inspection, the two are nothing more than "you need me, I need you" interdependence. In the end, whether it is a platform or an internet celebrity, everything is a floating cloud -
Making money is the last word.
The birth of the "Donkey Class"
In Kuaishou, there is no shortage of stories, and there is no shortage of rural guys transforming into memories.
The second donkey (real name Jing Yuanlin) is a little different.
On February 8, 1987, Jing Yuanlin was born in Jixi City, Heilongjiang Province, the second oldest, and settled with his parents in a small village in Fulu Township, Bamiantong Town, Muling City, Heilongjiang Province, as a child, and later moved in with his father when he went to Shijiazhuang to do business.
Despite being born in the countryside, the family was in good condition.
Jing Yuanlin once revealed that his father was the owner of the Shijiazhuang chain company Heshun Real Estate, although he was not a particularly rich big boss, but he was also rich.
Before becoming popular on the Internet, Jing Yuanlin was already well-known in the local area, and in the eyes of some people, he was a "stupid boy" who was addicted to fun.
However, the "stupid children" also have their own stubbornness.
Jing Yuanlin was more naughty when he was a child, did not like to read, after graduating from primary school, he left the campus to go around, and in the first few years of entering the society, he mixed up in general, worked as a waiter, worked as a security guard, and also followed his friends in the society to support the scene in the field.
Jing Yuanlin wanted to make some achievements on his own. His father in his eyes was a very business-minded businessman, from the countryside of Mudanjiang in the northeast to grow greenhouses, to do vegetable trade, to Shijiazhuang to run a restaurant, and gradually let the family's fortunes improve, he wanted to become such a person.
Think of it, do it hard. According to Jing Yuanlin' recollection, his father had always hated iron and steel, and when he saw his eyes were full of disappointment, he felt that he had nothing to do every day.
Later, Jing Yuanlin followed his mother to grill squid on the street. That is really tired, busy to smell the smell of squid want to vomit, but the money is really earned, gradually become a little bigger, opened a store, also invited employees, handed over to parents to run.
Jing Yuanlin, who is among the urban youths, also worked as a fitness coach in the early days, so he met his current wife Pingrong. After starting a family, Jing Yuanlin and his wife opened a tobacco and liquor store next to the "Four Seas Juheyuan" restaurant opened by his father.
In fact, the Tobacco Hotel was funded by his father, and Jing Yuanlin was a small boss. The store is not very busy every day, but the profit is OK, and you don't have to worry about your livelihood.
It was at this time that the turning point of life came.
Jing Yuanlin came into contact with Kuaishou under the introduction of a friend, and saw the big anchor Xian Yang shoot some daily videos to attract countless fans.
"I can do all this this boy did." At a thought, Jing Yuanlin became a fast hand two donkeys and began a new life.
It was March 7, 2015.
The second donkey called the second son grandpa (real name Jia Xiangtan) and the father's hotel employee Xiao Fat, formed the "donkey family class", together in the fast hand to shoot a funny paragraph, did not expect the first work to become popular, a night rose tens of thousands of fans. According to the second donkey himself, watching the fans rise and enjoy a sleepless night.
Immersed in the excitement of the fans, the team of the second donkey purchased various props to shoot funny works, of which the oversized playing cards were the props used by the second donkey to take the lead in shooting the strips in the fast hand, and for a period of time in the fast hand caused a boom in such strips, and the team of the two donkeys soon became popular with the fast hands.
"Everyone shoots a paragraph, and then there are a lot of sensationalism, but the two donkeys and their brothers shoot the paragraphs that I like to watch the most, there are northeastern people who are blackened by many people, arrogant, ostentatious and even a little vulgar, but many paragraphs have ironic meaning, and it is also interesting to talk, so I love to watch his paragraphs." Zhihu netizens commented.
"The second donkey is very clever at talking and can amuse you." The above-mentioned netizens analyzed that there are many big Internet celebrities in Kuaishou, but the rich big brothers love to brush gifts for the second donkey, because they brush the two donkeys with "faces on the face" and "the foot given by the card face".
Switch to YY and return to Kuaishou
Among the early Internet celebrities of Kuaishou, the second donkey is somewhat different - few people "debut" and choose to commit themselves to people and sign up for the studio.
After registering Kuaishou, Erdon worked in the studio set up by Fu Lixin, which was located in Room 704, Ximei Wuzhou Building, Huai'an East Road, Yuhua District, Shijiazhuang City, where Fu Lixin paid the rent and purchased live room furniture.
But less than three months later, in June 2015, the second donkey proposed to terminate the contract.
Because Kuaishou did not open the live broadcast function at that time, the two donkeys and three people could only shoot strips and do mask advertisements by the way, although they were hot, they had no income, and the studio restricted them from doing other advertisements other than masks.
Soon, the second donkey found Niu Haoxin, who gave Fu Lixin 300,000 yuan, bought off the cooperation between the two donkeys and the three people, and included the two donkeys team in its oxygen guild.
Almost no one knows how the two donkeys found and persuaded Niu Haoxin, and judging from the results, the termination was unexpectedly smooth.
Who is Niu Haoxin?
According to online legends, Niu Haoxin, also known as Niu Yongchang, known as Niu Zong and Xiao A Niu, is the son of the chairman of Hebei Yishan Group. Hebei Yishan Group is a comprehensive enterprise that operates the hebei motorcycle market as the leading industry, integrates real estate development, motorcycle and motorcycle operation, e-commerce and advertising and other businesses, with total assets of up to 120 million yuan, which is a veritable rich second generation.
However, what is more widely circulated is the information of Xiao A Niu's involvement in the black. There was news that Xiao A Niu hired a murderer to fight, did not want to kill people too hard, and then spent 2 million yuan to find someone to face the crime.
There are many legends in the jianghu, and it is undeniable that Xiao A Niu is the boss behind the two donkeys.
At the end of 2015, the second donkey turned to YY Live, and became popular by scolding MC Tianyou, a network celebrity who was also in YY live broadcasting at the time, and ran to MC Tianyou's hometown of Jinzhou to "smash the field".
Then the Oxygen Guild put down the bold words: it will top two donkeys on the first outdoor of the year.
Real money and silver are smashed down like money.
In June 2015, Xiao A Niu paid the decoration costs and rent of more than 100,000 yuan for the decoration of the live broadcast room for the two donkeys and three other people in Yuhua District, Shijiazhuang City;
In July 2015, Xiao A Niu transferred 200,000 yuan to Jia Xiangtan as a living expense for the three people;
Since August 2015, Xiao'a Niu has paid gifts to The Two Donkeys through a series of YY accounts, spending about 4 million yuan, in order to increase the popularity of its live broadcast on the YY platform; in addition, Xiao A Niu has also handed over its own Ferrari, Land Rover and Mercedes-Benz G500 to the Two Donkeys to shoot short videos to use for human packaging and support.
The blockbuster operation was born on November 22, 2015, Xiao'a Niu signed the "Gold Medal Channel Cooperation Agreement" with Guangzhou Huanju Media Co., Ltd. (YY Live Broadcasting Operation Company), and three days later, Erdon and Guangzhou Huanju Media Co., Ltd. signed the "Gold Medal Artist Agency Agreement".
In this way, the second donkey has obtained a number of rights such as the promotion right of the home page of the live broadcast of the YY platform and the promotion right of the gold medal popular artist, and the traffic has not been doubled several times.
But the sky is not as good as the people.
No one expected that "a fierce operation is like a tiger, a look at the record of zero bar five", the two donkeys who are as fast as fish, to YY will be beaten by the silver fox, the outdoor anchor of the Dance Emperor Guild Xiao Bailong and other people who have no ability to fight back, and finally cry in the live broadcast room.
This was the first take-off and landing of the two donkeys.
After some struggle, the second donkey had no choice but to return to Kuaishou.
After changing the platform, the money that was thrown out in the past was like melting snow, but if you want to hold the red donkey, you can only continue to smash.
In order to increase the popularity of the live broadcast of the Two Donkeys Kuaishou platform, Xiao A Niu has been on the second list for three consecutive days since April 15, 2018, and has brushed 200,000 yuan in gifts for the two donkeys.
When the time was also fatal, the second donkey became popular again.
The old iron people all remember the character that the two donkeys tirelessly created: the big brother in the northeast, 185 in height, white T-shirt and blue shorts, wearing a gold necklace thicker than a finger around his neck, and speaking very rigidly.
The two donkeys with full firepower are no longer the two donkeys they once were. Led 6 million fans from the YY platform to the Kuaishou platform, and by 2018, it ranked in the top three of Kuaishou's hottest Internet celebrities with 36 million fans.
The average monthly revenue is 4.5 million yuan to cause lawsuits
You may never think or dare to think about how profitable it is to be a Kuaishou anchor.
A reply letter issued by Beijing Kuaishou Technology Co., Ltd. on August 20, 2018 on the <; notice of assistance in investigation and evidence collection by the Intermediate People's Court of Shijiazhuang City, Hebei Province>, revealed a lot of information:
From May to June 2018, the two donkeys received tips of 4.2 million yuan and 5.49 million yuan on the Kuaishou live broadcast platform, respectively;
From January to June 2018, Erdonkey withdrew cash of 6 million yuan, 5.6 million yuan, 4.08 million yuan, 3.61 million yuan, 3.81 million yuan and 4.77 million yuan in cash on the Kuaishou live broadcast platform, totaling 27.87 million yuan;
As of July 24, 2018, the balance of The Second Donkey on the Kuaishou live broadcast platform was 5.68 million yuan.
According to the evidence of the proceeds of the second donkey extracted on the kuaishou company's live broadcast platform collected by the court, the average monthly tip received by the second donkey was 4.8 million yuan, and the average monthly withdrawal proceeds were 4.5 million yuan.
According to this rough calculation, the average daily income of the two donkeys is 150,000 yuan. Today's Taobao anchors Li Jiaqi and Wei Ya are estimated to be difficult to face its sharp edge.
Mansions, luxury cars, these luxuries that ordinary guys dare not think of, are not worth mentioning in the world of two donkeys who can be called life-changing.
On December 21, 2018, the father of the second donkey showed off his wealth in a live broadcast room, and when chatting with fans, he said that his son gave him pocket money between 500,000 yuan and 1 million yuan in a month, otherwise it would not be enough to spend.
The two donkeys who couldn't make ends meet when they first started doing webcasting seemed to be artificially fabricated.
But just as there is no such thing as a free lunch, all gifts are secretly priced.
In August 2016, YY issued a legal letter to Erdon, saying that it had violated the "Gold Medal Artist Economic Agreement" previously signed between the two parties, and That Erdon had violated the provisions of "prohibiting signed anchors from initiating live broadcasts on other live broadcasting platforms other than YYY" and sued them in court.
On December 28, 2016, the Guangzhou Liwan District People's Court officially issued an announcement to accept the arbitration of Guangzhou Huanju Media Co., Ltd. (YY) against the anchor er donkey. At present, the court's review has been completed, and the ruling on the lawsuit and insurance has been made: the deposit of 4 million yuan in the bank account of the second donkey has been frozen.
Nearly a year later, on November 17, 2017, the verdict was pronounced that the second donkey needed to pay YY liquidated damages of more than 7.14 million yuan, plus various additional material fees and legal fees, totaling about 7.2 million yuan, and would not accept the "donkey family class" to continue the appeal business.
According to the second son, the judgment clearly states that the default fee must be paid in one lump sum within 10 days, doubling the overdue period.
To this end, the second donkey had to sell the 3 Mercedes-Benz that the donkey family had just bought to collect high default fees.
In addition to YY, the two donkeys were brought to court, and there was also the "noble" little cow of the two donkeys.
Also in 2016, in September, Haoran Company, of which Xiao Ah Niu was the major shareholder and the operator of the Oxygen Guild, filed a lawsuit with the People's Court of Shijiazhuang High-tech Development Zone on the grounds that Er Donkey had been engaged in live broadcasting of performing arts in Kuaishou without authorization since January 2016 and had not paid him the revenue share as agreed in the contract.
Although the two were settled out of court, the contradictions gradually deepened. In 2018, the second donkey said in the live broadcast room that he had broken off with Xiao Aniu'en and "had a deep grudge".
In another lawsuit on January 11, 2018, Haoran requested that Erdon be ordered to pay it a liquidated damages of RMB5 million, and from November 9, 2016 to July 31, 2018, it should calculate its share of 40% of the revenue due to it based on the average online income of RMB4.2 million per month, that is, RMB38.45 million.
At this time, the outside world learned that the second donkey "sold" himself to Xiao Ah Niu for 20 years, and the contract between the two parties was valid from November 9, 2016 to November 9, 2036, and Haoran Company was its exclusive agreement company.
According to the contract, after the agreement comes into effect, all the commercial value created by Erdon belongs to Haoran Company, and Erdon needs to reconcile all online platform revenues with Haoran Company's finance on the 10th, 20th and last day of each month.
For the net income obtained by the online performing arts activities of the second donkey, it will be distributed according to the proportion of 40% of the second donkey and 60% of the Haoran company, and the second donkey will bear a liquidated damages of 5 million yuan once the default is incurred.
The strictness and number of restrictions on the "deed of sale" are unimaginable to ordinary people.
The lawsuit is not resolved, on January 16, 2018, Xiao A Niu began to broadcast, "Investing 7 million in the second donkey to recover 3 million and still lose money, losing 15 million is a brother price!" ”
The 15 million yuan here, in the eyes of the second donkey, is Xiao Ah Niu's personal reason for losing 80 million yuan in Macau gambling, on the condition of terminating the contract, asking for money, and the termination fee is only an empty name.
That night, the second donkey opened a live broadcast and scolded urgently, "At first you said you wanted 10 million, then you wanted 1500, and now you want 100 million, and you also threaten to cut your wrist and pick your tendons, you think you are the underworld?!" ”
In the live broadcast room, the second donkey said that Xiao Ah Niu also took the murderer to his house and had to slap himself 13 times in order to do something peaceful. He said that under the threat of Xiao Ah Niu, his father sold Heshun Real Estate for 2 million yuan and moved to Guangzhou.
Erdon was very angry, saying that he had previously paid 10,000 yuan per day to Xiao A Niu and others, a total of 3.96 million yuan, and the payment time was from December 6, 2016 to December 22, 2017, "The other party did not perform any contractual obligations from beginning to end, and I did not breach my contract."
"I won't give you a dime now, we'll see you in court." Finally the two donkeys let go.
In the end, Er Donkey lost the lawsuit and needed to pay the remaining performance revenue share of 34.49 million yuan and liquidated damages of 5 million yuan to Haoran Company, and change its revenue settlement account in Kuaishou to Haoran Company account.
What is even more embarrassing is that after tearing the face, the second donkey must continue to fulfill the original 20-year contract - as of 2020, the contract has 16 years left, and the second donkey is 49 years old and is no longer young.
This is the second take-off and landing of the two donkeys.
"Thank you to the official for giving me a chance"
Under the successive contract disputes, the state of the two donkeys was greatly affected, and the "mentality was very low".
The donkey sister-in-law directly shed tears and shouted, "Little Cow is too bullying!" The second donkey now has no mentality live broadcast every day, and he is worried all day long! ”
However, wave after wave of unevenness rose again, and this time the donkey sister-in-law could not even cry.
Since 2018, the state has strengthened supervision of the live video industry and rectified the chaos in the industry. Kuaishou bore the brunt of it and was named for rectification.
At this time, a number of platforms began to strengthen the management and rectification of the platform. On The fast hand, the card Qi that created the social shake was the first to be officially banned.
Rabbits die foxes are sad, and things hurt their kind. Er Donkey's live broadcast style is similar to a talk show, but in the live broadcast room, he often has no mouth and rude words, and he knows that he is indispensable to the object of rectification.
Kuaishou once liked Er Donkey, which, as a popular fried chicken that brought tens of millions of traffic and rewards, laid a foundation for Kuaishou to quickly open up market popularity and occupy market share.
Kuaishou also once "achieved" the first short video copyright infringement case in China for the sake of the second donkey, and did not hesitate to join the main operating company of the YY reunion era.
In September 2018, Kuaishou Company sued Guangzhou Huaduo Network Technology Co., Ltd. for infringing er donkey's work "This IQ is No One" Copyright Dispute Case, and Huaduo Company needed to compensate Kuaishou Company for economic losses of 10,000 yuan and corresponding reasonable expenses.
But in the past, when the person who liked you the most abandoned you, he could not even say hello.
In October 2018, the second donkey was banned by Kuaishou. For an Internet celebrity, being banned is the loss of the bowl of eating, which basically means the end of his career.
This is the third take-off and landing of the second donkey.
Internet celebrities change too fast, today is just red, tomorrow may be because of various reasons and stop the fire, ups and downs are really commonplace. However, it is rare to be like the two donkeys who have repeatedly lost battles, have risen several times and fallen again, as if they cannot kill Xiao Qiang.
Iron fans are still crying and wailing, and it has been revealed that the "Donkey Family Class" has set up a new company, "Guangdong Xixi Daily Chemical Trading Co., Ltd.", which is named after the second donkey child.
According to Tianyan' investigation, Xixi Daily Chemical was established on October 30, 2018, with a registered capital of 10 million yuan, and Donkey Sister-in-law Pingrong held 95% of the shares, and Donkey Father Jing Yukun held 5% of the shares. The business scope includes: soap and detergent manufacturing; cosmetics manufacturing; oral cleaning products manufacturing; fragrance and fragrance manufacturing; textile, clothing and household goods wholesale and retail; cultural and entertainment brokers.
When the red is cool, how the specific mentality of the two donkeys is difficult to know from the outside world, but it does not seem to have fallen, on the contrary, it has begun to lay out the offline industry.
The return also came a bit suddenly.
No one knows why the second donkey can still be unsealed, and Pai Qi has no hope of making a comeback so far.
"My previous image was not very positive, and I will definitely correct it in the future, I hope that everyone will supervise me, and thank the official for giving me a chance."
On January 25, 2020, the first day of the Chinese New Year, the account of Kuaishou Erdonkey was quietly unblocked. More than 30 million followers are still there, but the video has been emptied, and only one New Year's eve video has been uploaded on the homepage.
That night, the second donkey made his return live debut in Kuaishou. In the live broadcast room, the second donkey is still the second donkey, the eyes are slightly squinted, with the classic inch hair style, but the tone and attitude of speech are much more restrained.
His eyes were moist, and he chatted about the mood of being sealed in the live broadcast room: "After knowing that I was sealed, I couldn't sleep at night, and I felt that the whole world collapsed." ”
Now, sitting in the live room again, he thanked the officials over and over again and promised to make corrections. When the second donkey returned, big anchors such as Sanda Brother sent Weibo congratulations.
That night, the major anchors came to send gifts, and the popularity of the live broadcast room exceeded one million, and the gifts flew together.
At this time, it had been more than a year since it was officially banned.
In the more than a year since the disappearance of the second donkey, although Kuaishou does not have his footage, there have always been his legends, his apprentices, and fans can often hear his dynamics from the apprentice's live broadcast room.
After the second donkey was banned, his wife carried the banner of the live broadcast room, and the fans of the second donkey gathered to the kuaishou account of his wife "Donkey Sister-in-law Pingrong".
According to the statistics of the short video workshop, throughout 2019, there were very few anchors who jumped to the top. The two anchors with the most fans, one is Simba, the other is donkey sister-in-law, and most of the fans of donkey sister-in-law come from the second donkey.
At present, the number of fans of Donkey Sister-in-law has exceeded 20 million. At the 2020 Kuaishou Anchor Annual Competition, Donkey Sister-in-law won the championship of the annual competition.
The general life cycle of Internet celebrities is very short, and it is not easy to operate for two years and still be sought after by fans, and if the anchor stops broadcasting for a year and a half and then rebroadcasts, it is rare to restore the glory of the year.
But the Kuaishou big anchor seems to be an exception. The return of the second donkey live debut was vigorous and particularly lively.
According to the data captured by the short video workshop, the 6 live broadcasts counted by the two donkeys have a gift income of nearly 20 million, and the popularity and income of the live broadcast room are no worse than that year, and even the fans have increased.
As of press time, the number of fans of the second donkey is 40.672 million, which is still the object of the excitement of a group of Kuaishou Internet celebrities.
Today's two donkeys seem to have become the "proud protégés" of Kuaishou again.
On May 10, Mother's Day, Dong Mingzhu, the helmsman of Gree Electric Appliances, started broadcasting quickly, accompanied by the two donkeys Pingrong and his wife.
At this event, Kuaishou can be said to be full of sincerity to the brand side and consumers, not only invited famous entrepreneurs, but also came up with tens of millions of subsidies to help, even Miss Dong also said in the live broadcast room, Kuaishou's sincerity made her very moved.
Therefore, in the eyes of the old irons, the two donkey couples have the meaning of representing the official of Kuaishou, and cheered in the live broadcast room.
In fact, after the return of the second donkey, the entire industry environment has undergone earth-shaking changes.
E-commerce live broadcasting is hot, Internet celebrity stocks are concerned, live broadcasting is no longer a business that has been criticized by people, and even under the influence of the epidemic, live broadcasting has become a life-saving straw for many industries.
Kuaishou, one of the three giants of the rise of the bottom, is also constantly changing, accelerating the pace of commercialization, and actively shaping the image of the platform externally, labels such as "slow company", "Buddhist system", "earthy LOW" and so on have gradually been torn up, and they can't understand the logic between the anchor being banned and returning, "following the two donkeys is it.".
But the circle of Kuaishou big anchors has hardly changed, and they are still familiar with those people. Douyin big Internet celebrities have changed batches of batches, and every year new people emerge, and kuaishou big anchors always stand tall.
Some people say that the second donkey has now looked for supply chains and source factories, and will do e-commerce with his wife in the future.
Everything is a floating cloud, and making money is the last word.
This article originated from UncrownEd Finance