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Today's topic: Why doesn't China even have a self-created luxury brand?
At that time, sauce technology will have to be compared with industrial pearls, and our luxury goods will always have to be compared with other people's high-tech, which is too difficult
You are mistaken, its so-called luxury is something that does not cost much, but the brand premium is very high!
Really. These treasures are not only luxury goods in themselves, but if they enter the field where foreign luxury brands are located, they will directly reduce the dimensionality.
The focus of luxury brands is not luxury, but to build brands, such as snakeskin bags, inexplicable designs, and a high-end luxury brand, Prada, Chanel, Dior, or something, there will be a group of people willing to pay
Foreign luxury goods, I only know that I can't afford them when I see the logo, and domestic luxury goods, when I see the goods, I know that I can't afford them, so I dilute the brand concept.
Your example shows that luxury is luxury, and it doesn't form a brand. The main focus of luxury brands is not the high-end materials, but the materials cannot be washed or used repeatedly, and the design is sold, with a social nature, so that customers can continue to consume. Although Shu brocade is expensive, it cannot become a brand without continuous consumption, and can only be customized by a niche.
Luxury goods are homogeneous industrial goods, houses are not. Don't change the subject.
Many wealthy people in the UK like to build villas in the deep mountains and old forests, and cats have to go in to live for a period of time every year. God knows how costly it is to keep a villa functioning in such a location.
A luxury brand without mass consumers is not a true mass luxury brand.
There is a word called Ferrari's dilemma, Ferrari can only maintain a global annual sales of more than 10,000 yuan, and the price of more production will fall, and the company is restricted to death, and luxury brands are facing the same problem!
The foundation of industrialization is to reduce costs, improve efficiency, and reduce prices; Only the outdated and backward will emphasize pure hand-made, craftsman spirit and the like
This kind of pot is going to the fame of the master, no matter how good the craftsmanship of ordinary craftsmen is, they are not famous, and hundreds or thousands of yuan are up to the sky
Chanel, Dior, Valentino Haute Couture understand, millions of euros are not even capped, and the people who buy it are likely to only wear it once or twice, because it is possible that the material cannot be dry cleaned and washed. The most important thing is that there are really rich people who buy it!
Only the second one, the third one, and the others are not good, but tobacco and alcohol belong to the self-bringed, so there are indeed no luxury brands in China.
Dear Officers!
Having read the above;
I wonder what you think?
We look forward to hearing from you in the comments below!