Huawei's trademark has been transferred, and the new "Four Realms" cars are about to drive to the world!
Unconsciously, Huawei has made a big move in the automotive field. Although Huawei has always emphasized that it does not build cars, but only cooperates with car companies to build smart cars, its investment and ambition in this field are obvious to all.
First last year, Yu Chengdong, CEO of Huawei's consumer business, announced that he would build the "Four Realms" car brand, and now it is rumored that Huawei will transfer its Wenjie series of trademarks to its partner Celis Automobile, involving 919 trademarks and 44 design patents, with a total value of up to 2.5 billion yuan. What's going on?
The Wenjie brand cooperated by Huawei and Cialis has entered a mature stage and can start to operate independently. Huawei has invested a lot of time and energy in incubation, and now it is time for Cialis to take over the baton and lead the sales and after-sales work of the Wenjie brand. This also means that Wenjie Automobile is expected to enter the overseas market in the name of Cialis and show its skills on a larger stage.
Wenjie is not Huawei's only layout in the automotive field. It is reported that Huawei has also taken over the two trademarks of "Aojie" and "Zhijie" from Chery Automobile, which means that Huawei's "Four Realms" family is about to gather. Among them, Zhijie may be the next key incubation object of Huawei, and it is rumored that a coupe SUV model will be launched.
With Huawei facing many restrictions in overseas markets, it may not be easy for these emerging car brands to make a big splash internationally. Just like Huawei's Hongmeng system has to use the name of EMUI overseas, these car brands may also need to change their "vests" to go overseas in the future.
Huawei's layout in the automotive field can be described as ambitious and bold. From the world of questions to the world of intelligence, and from the world of pride to the world of enjoyment, Huawei is gradually maturing its HarmonyOS smart car ecosystem. Although the road ahead is full of challenges, Huawei's advantages in intelligent and connected technology are expected to compete head-to-head with traditional car companies and bring consumers a smarter and ultimate travel experience. Let's wait and see what kind of waves this "Huawei storm" in the automotive industry will set off!