: Hey, friends, let's talk about those pharmacies on the streets and alleys, which are the "timely rain" when our people are sick. But did you know? Recently, the pharmacy industry has been in turmoil, business has plummeted, peers are sad one by one, and netizens are even more exclaiming: "I can't afford it at all, isn't it fragrant to buy it online?" "Come on, let's take a look at the story behind this.
The pharmacy crisis, where does it come from?
You see, in the past, we had a headache and brain fever, and our first reaction was to go to the pharmacy. Why? It's convenient, fast, and you can do it at home, worry-free and effort-saving. But now, why is this pharmacy suddenly not fragrant?
Reason 1: The price difference is large, comparable to a roller coaster
You think, go to the pharmacy to buy a cold medicine, I thought that I could get it for dozens of dollars, but the clerk recommended it, oh, good guy, more than two hundred went out! This is a cure for diseases, it is simply a vivid portrayal of "expensive cure". What's even more annoying is that when I checked on the Internet, the same drug was less than half price, can this be balanced?
Let's take an example: let's talk about the big brother in Chaoyang District, Beijing, who had a common cold, entered the pharmacy, and if he was not careful, the two hundred oceans were gone. A search on the Internet, the same oral liquid is only more than 50 yuan, this price difference is more exciting than the full reduction of Double 11!
Reason 2: The sales routine is deep and cannot be prevented
Go to the pharmacy, the clerk is called a passionate, and you are dazzled by the recommendations of various medicines. But you have to be careful, there may be a "pit" behind this enthusiasm! Some medicines are actually not needed at all, but as soon as the clerk says that it is good for your health, you will be tempted and your wallet will be deflated.
Netizen voice: Many netizens complained that they only wanted to buy a band-aid, but they came out with a large package of medicine, and when they went home, most of them were not needed.
Reason 3: Online shopping has a big impact, which is convenient and affordable
These days, how convenient it is to shop online! It was windy, rainy, cold and freezing, and the medicine was delivered to the door without leaving the house. What's more, the price is transparent, the choice is diverse, and you can shop around to buy which one is the best deal. No, the pharmacy business will naturally be affected. Netizen voice: A netizen left a message saying: "It's too convenient to buy medicine online now, and the price is cheap, so you can buy medicine online in the future." ”
How do pharmacies break the game?
The first trick: honest management, price transparency
Don't engage in those vain price wars, real prices, so that customers can rest assured. The price is clear, Tong Suo is not deceived, don't wait for customers to check on the Internet, and find that the price difference is ridiculously large, then it will be too late.
The second trick: improve the service, professional-oriented
Pharmacies, in the final analysis, are service industries. It is necessary to rely on professional pharmacists to provide customers with professional medication advice. Don't just think about sales commissions, think more about the customer's point of view, so that the customer will want to come back.
The third trick: online and offline integration to create a new shopping experience
Since online shopping is so popular, why don't pharmacies start it themselves? With the combination of online and offline, customers can not only enjoy offline professional services, but also enjoy the convenience and benefits of online. Isn't that the best of both worlds?
The fourth trick: innovative marketing to attract the attention of customers
In these years, the aroma of wine is also afraid of deep alleys. Pharmacies also have to learn to market themselves, such as engaging in membership days, point redemption, health lectures, etc., to attract customers to the store. Or, use social media to build your brand image and let more people know that you are good.
epilogue
All in all, this crisis in the pharmacy industry is both a challenge and an opportunity. As long as the owners of pharmacies can face up to the problem, actively respond to it, adjust their strategies, and improve service quality and customer experience, I believe that they will be able to get out of the predicament and usher in a new spring. After all, the health needs of our people will never decrease. So, all the pharmacy owners, go for it! Don't let the "sky-high medicine" hurt the hearts of the people again, so that our people can buy medicine more assured, more comfortable, and more money-saving!