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Does the box office popularity of "Commissary by the Cloud" herald the return of the summer file?
On July 1, 2024, the curtain of the summer file officially opened, and the major films are gearing up, looking forward to taking a share of this golden period of the box office, and according to the latest box office data, "There is a Commissary in the Clouds" with a single-day box office result of 17.1404 million, without any suspense, topped the box office champion of the day, injecting a fresh warm current into this hot summer. With its delicate emotional portrayal and touching storyline, it has aroused strong resonance among the audience, and also let people see more possibilities for domestic films in the creation of realistic themes
The success of "There is a Commissary by the Clouds" is not accidental, it accurately captures the deep desire for warmth and emotional connection in the hearts of the current urban people, the film aims the lens at the warmth of ordinary life, sees the big with the small, and moves people with emotion, presenting the audience with a story full of human feelings, full of love and hope, Peng Yuchang and Zhou Ye, the performances of the two young actors are natural and sincere, and the subtle emotions between the characters are vividly interpreted, which also adds a lot of color to the film
Can the box office appeal of "Myth 2: Legend" be cold and Jackie Chan regain its glory?
In stark contrast to the popularity of "There is a Commissary by the Clouds", the box office performance of "Myth 2: Legend" is unusually cold, this movie starring Jackie Chan and gathering Tang Jili, Zhang Yixing and other big names, only received 535,000 box office on the day of its premiere on July 1, and the proportion of films scheduled is even more pitiful, which not only shocked countless fans, but also raised questions about whether Jackie Chan, the former box office myth, can continue to be brilliant now
It is undeniable that Jackie Chan, as one of the representative figures of Chinese films, has dedicated countless classic action comedy works to the audience in the past few decades, and his tough guy image and unique comedy style are also loved by the audience, but in recent years, with the growth of age and the continuous changes in the film market, Jackie Chan's movies have also begun to show some fatigue, and the box office Waterloo of "Myth 2: Legend" may also reflect the creative concept of Jackie Chan films. The subject matter of the story and the way it communicates with young audiences need to be adjusted and changed in order to regain market recognition
The competition in the summer file is fierce, who can have the last laugh?
In addition to "There is a Commissary by the Clouds" and "Myth 2: Legend", the films released on July 1 also include "Customs Front", "A Quiet Place: Invasion Day" and many other works of different genres and styles, which also indicates that the competition in this year's summer file will be extremely fierce, for the audience, diversified film types and rich choice space is undoubtedly a good thing, but for filmmakers, how to stand out in the fierce competition and win the favor of the audience requires more effort and wisdom
Judging from the current box office trend, "There is a Commissary in the Clouds" has achieved a leading edge with its accurate market positioning and excellent film quality, and is expected to become a dark horse in this summer's file, while "Customs Front" has also attracted the attention of many audiences with its tense and exciting action scenes and the joining of powerful actors such as Nicholas Tse and Jacky Cheung
Who can capture the hearts of the audience more in realistic themes or commercial blockbusters?
In recent years, with the improvement of the audience's aesthetic level and the growth of the demand for spiritual culture, realistic films are becoming more and more favored by the audience
Traditional commercial blockbusters, especially those with action and special effects, are facing greater challenges, and the audience's expectations for such films are getting higher and higher, and the visual impact alone is no longer enough to meet their needs, and there are also more exciting stories, deeper character portrayals, and themes that can arouse emotional resonance
The dual factors of film scheduling and word-of-mouth affecting the box office
In addition to the quality and subject matter of the film itself, film scheduling and word-of-mouth are also important factors affecting the box office, for a film, sufficient film scheduling means more screenings and wider audience coverage, which is crucial for the improvement of the box office, and a good word-of-mouth can attract more people to the cinema through the audience's word of mouth, forming a virtuous circle
The reason why "There is a Commissary in the Clouds" was able to achieve such a brilliant box office result, in addition to the excellence of the film itself, also benefited from its dual advantages in film scheduling and word-of-mouth, while "Myth 2: Legend" was at a disadvantage in both aspects, which also led to its box office downturn
New and old actors compete on the same stage, who can carry the banner of the box office?
In "There is a Commissary by the Clouds", Peng Yuchang, Zhou Ye and other new-generation actors showed good acting skills, adding a lot to the film, and in "Myth 2: Legend", Jackie Chan and Zhang Yixing's new and old partners have also attracted a lot of attention
The new and old actors on the same stage not only brought more freshness and vitality to the film, but also injected new hope into the future of Chinese films
Can overseas markets become a new growth point for domestic films?
In recent years, with the continuous development and growth of the Chinese film market, more and more domestic films have begun to go abroad and go to the world
As an internationally renowned action superstar, Jackie Chan has a huge fan base overseas, which has laid a good foundation for the film's overseas distribution, and if the film can succeed in the overseas market, it will also provide strong support for its subsequent performance in the domestic market
epilogue
The summer season of 2024 has just begun, and there are still infinite possibilities in the future, I believe that in this summer, there will be more excellent domestic films to meet the audience, bringing us more surprises and touches, and I also look forward to Chinese films being able to continue to break through themselves and move towards a more brilliant tomorrow
Everyone is welcome to leave a message in the comment area and share your views on this year's summer movies
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