Recently, 9 car companies have obtained L3 autonomous driving pilot access certificates, and the commercial application of autonomous driving technology has entered the fast lane. With the intensive introduction of a series of policies, L3 and even L4 autonomous driving is gradually entering the market, bringing unprecedented changes to the entire automotive industry.
As the first echelon of intelligent driving, AVATR Automobile relies on the technology empowerment of Changan, Huawei, and CATL, and can be said to have its own intelligent "BUFF" from the beginning of its birth. As early as the end of last year, AVATR became one of the first companies to be approved for the L3 test license of the high-speed expressway. Based on Huawei's full-stack intelligent vehicle solution, AVATR continues to be "far ahead" and is poised to promote a "new" era of equal rights for intelligent driving.
Huawei's first ADS 3.0 for the first time, leading the way in intelligent driving
On June 25th, at the "moment of meeting" AVATR | At the meeting of Huawei's Qiankun ADS user experience officer, Jin Yuzhi, CEO of Huawei's intelligent vehicle solution BU, praised AVATR for its high appearance and high-tech, and announced that AVATR will be the first to be equipped with Huawei's Qiankun ADS 3.0. This marks another in-depth advance in the strategic partnership between AVATR and Huawei, and the two parties will continue to empower the new era of mobility with a strong consensus on intelligent driving.
In fact, since the cooperation between the two parties, Huawei's core technologies and products will empower AVATR in the first time. For example, Huawei's HarmonyOS 4, the high-end urban intelligent driving system that does not rely on high-definition maps, and the innovative intelligent electric drive iTRACK are all equipped with AVATR as the first batch of brands.
In order to let users have a deeper understanding of the leading performance of Huawei's Qiankun ADS, AVATR has launched a one-month "AVATR Huawei Qiankun Intelligent Driving Experience Camp" across the country on June 29. The 8-hour live online broadcast allowed more users to understand the powerful capabilities of Huawei's Qiankun ADS intelligent driving system.
In addition to watching live broadcasts online, users can also make appointments to visit 50 stores in 30 cities across the country to experience the Parking Driver (VPD) function offline in person, and feel the futuristic driving intelligence. At present, the user test of AVATR Parking Driver (VPD) function is recruiting. After getting out of the car, users only need to use their mobile phones to give parking instructions to AVATR test vehicles, and the test models will independently find parking spaces for parking in an unmanned state. After the parking is completed, the user can also experience a one-click recall, allowing the test vehicle to automatically park out of the parking space and come to the designated place to pick up the driver.
In fact, whether it is the online live broadcast of the "AVATR Huawei Qiankun Intelligent Driving Experience Camp" or the offline user recruitment test of the Parking Substitute Driving (VPD) function, it reflects AVATAR's confidence in intelligent driving capabilities, and fully demonstrates the inseparable cooperative relationship between AVATR and Huawei. It is believed that with the implementation of Huawei's ADS 3.0 in the future, AVATR will provide its users with a more advanced intelligent car experience.
The only HI mode, Huawei AVATR "strong combination"
Changan Automobile is unique among many automakers, and has chosen the HI model, which is an in-depth cooperation model with Huawei, rather than the smart car model with higher "Chinese content" preferred by other manufacturers. Zhu Huarong, Chairman of Changan Automobile, explained that Huawei's HI model is not only in line with the country's industrial policy, but also fully meets the needs of users and the fundamental interests of both car companies and Huawei.
Under this model, Changan Automobile focuses on the production and manufacturing of automobiles, while Huawei is responsible for the implementation of intelligent vehicle solutions in vehicles. In the future, Changan Automobile will have greater decision-making power in sales, publicity, promotion, release and other links. Zhu Huarong emphasized that under this model, whenever there is a problem, AVATR and Changan Automobile are responsible, which reflects the real business model and sense of responsibility.
In response to the outside world's doubts about AVATAR's low "Chinese content", Huawei's Qiankun 3.0 was the first to be installed in AVATAR, which strongly proves that the cooperation between AVATR and Huawei is close and fruitful. As a leader in intelligent vehicle solutions, Huawei's continuous input of technology will undoubtedly greatly improve the intelligence level of AVATAR, and the "Chinese content" of AVATR is bound to continue to rise.
Layout of extended range, AVATR opens a "new model" of sales
2024 is a big year for AVATR product upgrading, first AVATR 11 and 12 will launch 2024 models, and in the third quarter, AVATR 07 new models will be launched, at the same time, AVATR will begin to lay out range extension power, before the end of the year, AVATR will deploy the dual power of four products, and 8 models will form a more complete product matrix.
In terms of sales, in June this year, AVATR delivered 4,682 units, a year-on-year increase of 167%. It is expected that with the launch of the new AVATR 07 in the second half of the year and the new AVATR 11 and 12 extended range versions, the monthly sales of AVATR will usher in a wave of growth, and it is very likely that the monthly sales will exceed 10,000 by the end of the year.
In terms of sales channels, in order to further expand market share and increase sales, while better serving old car owners and stabilizing brand reputation, AVATR will open a dual mode of direct sales and dealers. It is worth noting that the dealer model of AVATR Auto is different from the traditional 4S store model, and they are more inclined to regard dealers as partners.
In recent years, Huawei has shown rapid development momentum in the field of intelligent driving, and its ADS system has been iterated from 1.0 to ADS 3.0, leading the innovation of intelligent mobility every step of the way. As an innovation pioneer empowered by CHN, AVATR has established a solid strategic partnership with Huawei. Relying on Huawei's strong empowerment, AVATR continues to evolve its intelligent genes and is committed to bringing users an unprecedented intelligent driving experience.