文丨酒业家团队（ID：jiuyejia360）
Planning丨Hu Zhouyi Editor丨Qu Yang Editor丨Genting
In the middle of summer, Jinan reproduces the vigorous popularity and vigorous vitality of the wine industry!
With the successful conclusion of the 2024 Jinan China Wine & Spirits Exhibition (the 12th China High-end Wine Exhibition). People in the wine industry have sighed that this is a different exhibition, in the current critical period of deep adjustment of the industry, the China Wine & Spirits Exhibition is really inspiring people with down-to-earth results and leading the way.
From June 28th to 30th, the 2024 Jinan China Wine & Spirits Exhibition was grandly held at the Jinan Shandong International Convention and Exhibition Center, and the number of exhibitors at this year's China Wine & Spirits Exhibition increased by 15% year-on-year. During the three-day exhibition, the number of professional buyers entering the exhibition hall (excluding repeated admission) increased by 58% year-on-year, and the number of paid professional buyers accounted for more than 25%.
The road is blue, in order to enlighten the mountains and forests.
With more than 10 years of deep cultivation in the industry, and the experience and precipitation of 12 consecutive sessions of the China Wine & Spirits Exhibition for 8 years, the team worked together and made every effort to prepare for the industry, which boosted the confidence of the industry, and made every participating manufacturer harvest joy, orders, and certainty for the future.
01
Paid admission accounts for more than 25%
Professional buyers are guaranteed to participate in more exhibitions
Different China Wine & Spirits Exhibition, different professional audiences.
Nowadays, exhibitions are blooming everywhere, and the quality of visitors has become the core indicator to evaluate an exhibition. For professional ToB exhibitions, the overall popularity is only the "façade" of the exhibition, and the professional audience is a more critical indicator. Over the years, the China Wine & Spirits Exhibition has always attached great importance to the accumulation of professional audiences, and has long attracted professional distributors, wine merchants and industry professionals through online and offline channels, established an audience database, and further subdivided the audience through professional management such as label classification to ensure accuracy and effectiveness.
Especially during the opening of the exhibition, the China Wine & Spirits Exhibition took many measures to ensure professional visitors, among which the paid ticket system had obvious effects. After the opening of this year's China Wine & Spirits Exhibition, many wine merchants did not receive tickets in advance, and they were willing to pay for tickets to enter, and the "threshold" of the ticket system also declined many visitors with the mentality of watching the excitement for free, so that exhibitors could spend more time and energy on receiving accurate customers.
At the same time, the exhibition publicity and exhibition registration also emphasize the view that "this exhibition is only for professional visitors". The overall publicity of the exhibition is biased towards the industry, attracting real wine merchants with industry content, selecting wine-related channels for information flow, and accurately reaching wine merchants with procurement needs.
It is under such attention that the scene of the China Wine & Spirits Exhibition presents the effect of "accurate audiences, flowing merchants, and strong willingness to purchase". The heads of Baofeng Liquor, Shanxi Xinghua Fenxi Distillery, Guocun, Shengyatu Packaging, Shenzhen Left and Right Packaging and other enterprises have taken videos on the spot and praised the quality of the exhibition visitors.
02
The number of visitors on the second day of the exhibition soared by 103% year-on-year
The popularity of the China Wine & Spirits Exhibition continues to be hot
Different Chinese Wine Exhibition, different popularity value.
Many people think that the most lively day of the exhibition is the first day, but the popularity of the China Wine & Spirits Exhibition is very popular for 3 days. According to the latest data from the organizing committee, the number of visitors on the first day of the exhibition increased by 47% year-on-year; The number of visitors on the second day increased by 103% year-on-year; On the third day, the number of visitors increased by 72% compared to last year.
"I feel like the second day of the exhibition is even more popular!" There was a constant flow of people at the left and right packaging booths, and the person in charge was very satisfied with the popularity of the exhibition.
How does the China Wine & Spirits Exhibition ensure that the popularity of the exhibition will continue to be popular for 3 days? The scene of the China Wine & Spirits Exhibition is staged in turn every day, so that dealers are reluctant to leave.
On the first day of the opening, the major booths were brilliantly presented, and the exhibiting brands and exhibits were brilliantly unveiled, which was refreshing to the audience, and at the same time, the main forum, the scientists' conference, the wine G50 summit and other forum activities emerged in an endless stream, and the audience was happy to see the booths, listen to the forum, and meet old friends.
On the second day of the exhibition, we focused on the selection of products, and the major booths tasted wine and communicated continuously, from the special equipment to the standard exhibition, all surrounded by the audience of selected products, and the exhibitors received continuously throughout the day, and the seats were full of merchants who came to consult, in-depth exchanges, very devoted, and many exhibitors said that the consumption of wine and wine glasses for tasting was huge, and the number of customers was very considerable.
On the third day of the exhibition, the major booths sent samples and placed orders to fly up, and many visitors stayed in Jinan for another night after in-depth negotiations on the second day, and went to the exhibition hall on the last day to pick up the sample wine, place a good order, and return satisfied. Exhibitors will also be ready for the busy "delivery season" ahead.
03
The exhibition service is professional and thoughtful
Let enterprises participate in the exhibition without worries
Different China Wine Exhibition, different service experience.
As a professional exhibition platform certified by the International Association of the Exhibition Industry (UI), China Wine & Spirits Exhibition has always taken the world-class exhibition service level as the standard, thinking about what exhibitors think, so that exhibitors can concentrate on displaying without worries.
As a professional wine exhibition platform, China Wine & Spirits Exhibition has accumulated 8 years of successful experience in 12 sessions, from exhibition hall planning, booth design, booth construction to exhibition period management, and constantly pursues the ultimate to meet the individual needs of wine exhibitors, so that the brands and products of each wine company can bloom perfectly at the exhibition site.
At the same time, with the continuous expansion of the categories of exhibitors, the services of the China Wine & Spirits Exhibition are also constantly improving. In order to meet the needs of professional wine, beer, whiskey and other alcoholic products for exhibition and tasting, the Organizing Committee of the China Wine & Spirits Exhibition has specially prepared special wine glasses, providing all-day wine glass supply, wine glass cleaning and ice cube supply services. The thoughtful service has also won the praise of many exhibitors.
04
The lineup of exhibitors covers the entire wine industry chain
One-stop selection of good wine is at the China Wine & Spirits Exhibition
A different China Wine & Spirits Exhibition, one-stop to achieve full category procurement.
After 8 years of hard work, the China Wine & Spirits Exhibition is constantly evolving. From the initial advantages of famous wines and popular categories to today's full categories, the exhibits of the China Wine & Spirits Exhibition are more comprehensive, the resource aggregation ability is stronger, the industry influence is greater, and the platform shows more opportunities.
This year's China Wine & Spirits Exhibition has a strong lineup of exhibitors, a large number of exhibitors, and all kinds of advantages can be covered. First of all, there are more than 1,000 head brands, category champions, and provincial liquor leaders such as Moutai, Fenjiu, Luzhou Laojiao, Jiannanchun, Jinshiyuan Liquor, Gujing Gongjiu, Langjiu, Yingjiagong Liquor, Guizhou Zhenjiu, Jinsha Liquor, Quanxing Liquor, Yellow Crane Tower, Baofeng Liquor, Castelle, Xige Winery, etc., and the exhibition site is star-studded and dazzling.
Baofeng Liquor, Yellow Crane Tower Liquor, Fenyang Wang, Fenxing, Pangquan Winery, Jinshan Jinmei Liquor, Kinmen Sorghum Liquor, Grain Leader and other fragrant liquor companies concentrated on the exhibition, and the advantages of the old famous liquor and the advantages of the production area were released in a concentrated manner, attracting a large number of dealers to visit and purchase.
Packaging design, packaging materials, packaging machinery and other enterprises concentrated on the exhibition, and the aggregation advantages of the wine industry chain of this year's China Wine & Spirits Exhibition are obvious. Jingdezhen porcelain manufacturers, Yuncheng glass manufacturers and other supply chain sources participated in the exhibition, so that wine companies and wine merchants have more high-quality choices, reduce costs and increase efficiency, and improve performance.
New categories and new wines are also very popular at this year's China Wine & Spirits Exhibition, and domestic and foreign wine head companies such as Lafite (Rothschild) Group, Castelle, and Xige Winery have brought a boom in wine revival, and a number of wine companies participating in the exhibition for the first time have expressed that they have felt the heat of the industry, and the exhibition period of 3 days is very busy, and they have harvested orders and joy.
Different Chinese Wine Exhibition, different professional audiences, different exhibition effects. The successful holding of the 2024 Jinan China Wine & Spirits Exhibition has witnessed the vitality and vitality of the wine industry, and once again proved the strength of the China Wine & Spirits Exhibition. Everything is focused on the effect of exhibitors, helping enterprises through the cycle with practical results, and injecting confidence into the development of the industry with practical results.
With low cost and high returns, the exhibition has perfectly fulfilled its commitment and once again won the trust and support of the industry. In 2025, the repurchase of booths at the China Wine & Spirits Exhibition will reach a new high, and as of 17:00 today, the overall number of booth pre-sales has exceeded 230! In March next year, the 2025 Guangzhou China Wine Exhibition, and in August next year, the booths of the two exhibitions of the Jinan China Wine Exhibition are in the hot spot, and the gold booth is scarce 18971676107.
A different China Wine & Spirits Exhibition, thank you again for the support of the industry people all the way, we will see you next year!