In June this year, the first National Health Literacy Awareness Month was officially launched. In recent years, the mainland has vigorously implemented the "Healthy China" strategy and continuously introduced effective measures to promote the transformation of people's health concepts and the optimization of the health industry system. At the same time, new quality productivity is becoming a new driving force to promote high-quality economic development, and it is also a key element for the transformation and breakthrough of the big health industry. In the face of the call of the times, Nu Skin has always adhered to the innovation and upgrading of beauty and health solutions, helping consumers "foresee a better self" on the road to "becoming thinner, more beautiful, and healthier".
Integrate into the new development pattern, Nu Skin and the big health industry resonate at the same frequency
With the continuous improvement of consumers' health awareness and the strong boost of favorable national policies, China's health industry is developing by leaps and bounds. Since 2016, the "Healthy China 2030" Planning Outline, "Healthy China Action (2019-2030)", "14th Five-Year National Health Plan" and other documents have been issued one after another, providing programmatic guidance for promoting the construction of a healthy China. Until recently, the "Three-year Action Plan for Improving National Health Literacy" issued by the National Health Commission emphasized the transformation from "treatment-centered" to "health-centered", guiding individual residents to truly become the "first responsible person" for their own health, which means that people will further enhance their health awareness, and the big health industry will also usher in a broader market space and development opportunities.
As a witness and practitioner of the "Healthy China" strategy, Nu Skin adheres to the long-term development strategy in China, seizes market opportunities, and deeply integrates into the overall industrial development of the country. Under the guidance of the big health strategy, consumers' health needs have become more refined, diversified and personalized, and the connotation of health has been continuously extended, which is cross-integrated with people's demands for beauty. "In order to meet consumers' demand for beauty and health, Nu Skin has further proposed the brand strategy of 'Becoming Thiner, Beautiful, Healthier' on the basis of our brand proposition of 'Foresee a Better Self', and we will help consumers create a healthier, more beautiful and more confident future through a series of key initiatives," said Grace Ning, President and Chief Executive Officer of Nu Skin Group. ”
Nu Skin Group President and Chief Executive Officer Ning Huaien
In the era of new productivity, Nu Skin has become a practitioner who actively responds to the trend of the times, and has provided solid support for China's high-quality development through strategic deployment in digital transformation, intelligent manufacturing, technological innovation, green development and other aspects, and contributed innovative strength to the prosperity and development of the big health industry. In the field of intelligent manufacturing, the Nu Skin Greater China Innovation Headquarters Phase II, built based on Industry 4.0 intelligent standards, has helped Nu Skin realize the "full digital intelligence" transformation of the whole system, the whole chain, the whole process and the full automation, which not only greatly improves production efficiency, but also promotes the popularization and application of green production methods. As Jiang Huilin, President of Nu Skin Asia, emphasized, while promoting the rapid development of the beauty and health industry, Nu Skin adheres to its original intention and unswervingly puts the health and sustainable development of people, society and the environment first. In addition, it is reported that Nu Skin will further upgrade its talent training program to cultivate health management professionals with innovative spirit and professionalism, who will become a solid backing for Nu Skin's continuous innovation in the health industry.
Gain insight into industry trends and help consumers foresee a better version of themselves
Over the years, based on its deep insight into consumer trends, Nu Skin has actively adjusted its product development strategy, transformed its understanding of the market into a driving force for innovation, and continuously promoted the upgrading of its products and services to meet consumers' dual pursuit of beauty and health. Since entering the Chinese market, Nu Skin has not only applied advanced technology to product innovation and quality improvement, but also continuously strengthened interaction and communication with consumers, strengthened consumers' health literacy and health management capabilities, and truly became the "first responsible person" for its own health, providing a solid guarantee for the whole people to "become thinner, more beautiful and healthier".
In June 2024, Nu Skin's TRME weight management kit won the "2024 Nutrition Box Selection" TOP 10 award at the "12th New Nutrition Conference and Nutrition Box Brand Conference and Award Ceremony" co-hosted by New Nutrition and Nutrition Box, which is undoubtedly the industry's comprehensive affirmation of the innovation, marketability and functionality of new products. Dr. Ren Ping, Director of Global Research & Development at Nu Skin, said, "Nu Skin has always been committed to gaining insight into the real needs of consumers, and turning this understanding and care into the driving force for innovative research and development to meet people's pursuit of beauty and health. As Ren Ping said, Nu Skin has led the development of the beauty and health industry with innovation and forward-looking thinking, and has developed a number of high-quality products that are highly favored, providing people with a health management path that takes into account both internal and external aspects.
In response to the emerging consumer demand for diversification, personalization, and quality, Nu Skin has launched the ageLOC WellSpa iO, which fully meets consumers' personalized needs for "becoming thinner, more beautiful, and healthier" through this holistic solution for creating inner health and outer beauty—it is not limited to the single function of traditional beauty devices, but integrates beauty and health management. With advanced adaptive microcurrent technology and IoT technology, WellSpa iO can adjust the treatment plan in real time according to each user's unique skin type and needs, and apply the appropriate microcurrent intensity to bring consumers a personalized treatment experience. At the same time, WellSpa iO further strengthens the concept of comprehensive care by combining with ageLOC Firming Serum Gel and Soothing Body Gel to meet the diverse needs of users from daily active circulation to relaxation and soothing before and after exercise.
With innovation as the engine and quality as the foundation, Nu Skin has always practiced the product concept of "pure and flawless", and its brand image with a strong sense of social responsibility has been deeply rooted in the hearts of the people and has been widely recognized. In 2023, Nu Skin Group once again won authoritative quality awards such as "Quality Golden Shield Case" and "National Quality Inspection Stable and Qualified Products", and won the honorary titles of "Quality Model Enterprise" and "National Quality and Integrity Benchmarking Enterprise". With its excellent quality and service, Nu Skin was awarded the title of Charming Brand of the Year in the 2018 "Light of Quality" public selection event, becoming the only direct selling company to receive this honor.
At present, in the era of health preservation, cognitive health is a topic that consumers of all ages are increasingly concerned about, and more and more people are beginning to care about products for cognitive health if they want to maintain a relatively healthy mental state for a long time in a high-pressure environment. Excessive mental pressure, busy lifestyle, and the need to improve efficiency are all driving the development of big health products, which means that the era of "cognitive health" economy has come. In the future, Nu Skin will focus on this area and plans to launch a series of MYND360 products, hoping to help consumers improve sleep, reduce stress, improve concentration and memory, and provide solutions to improve consumers' cognitive performance and health.
Firm green commitment to a healthy and sustainable future
In June 2024, Nu Skin China officially released its first Environmental, Social and Governance (ESG) report. With the theme of "Green as New, Good Converges on a Responsible Future", the report provides an in-depth analysis of Nu Skin's active exploration and practice in product innovation, social responsibility, environmental protection and corporate governance. Nu Skin pays attention to sustainable development in all aspects of product development, production and sales, integrates the concept of green environmental protection into the whole life cycle of products, adheres to the use of green packaging, builds green factories and supply chains, and creates green logistics, and is committed to becoming a pioneer in a harmonious and beautiful society, and setting a new benchmark for green, low-carbon and circular economic development for the industry. For example, in terms of packaging, Nu Skin is committed to increasing the recycled plastic content in plastic bottles to enhance product recyclability. For example, the 3.0 version of the Centiography series of products is made of 100% recycled plastic. Nu Skin plans to refresh all product packaging by 2030 with the aim of making it recyclable, recyclable, and renewable to reduce its negative impact on the environment.
Nu Skin's sustainability strategy is not only strategic, but also in actual corporate actions. Just like Nu Skin's new brand strategy of "Slimmer, Beauty, Health" this year, it instills confidence and optimism into business partners, internal employees and consumers from the perspective of products, business opportunities and cultural concepts, helping them inspire confidence in today and anticipation for tomorrow in every interaction with Nu Skin, and continue to rejuvenate and achieve a better version of themselves.
Nu Skin continues to spread the concept of healthy and green life with its passion for consumers, and strives to create one-stop beauty and health solutions, so that its products can become a vivid interpretation of consumers' commitment to "become thinner, more beautiful, and healthier", so as to win the trust and love of consumers. Looking to the future, Ning Huaien said: "Nu Skin will embrace change and meet challenges with a more open mind, contribute innovation to achieve the grand goal of 'Healthy China', help more consumers 'foresee a better self', and lead the beauty and health industry to a new height." ”