On June 27, the launching ceremony of the 2024 red culture publicity and promotion action of "Pursuing the Glory of the Times" was held at the Military Museum of the Chinese People's Revolution. Ma Feixiong, member of the Party Leadership Group and Vice Minister of the Ministry of Veterans Affairs, attended the ceremony and delivered a speech.
Ma Feixiong pointed out that this red culture publicity and promotion action is a pragmatic measure to implement the spirit of General Secretary Xi Jinping's important instructions on promoting revolutionary culture and inheriting red genes, and is a practical need to deeply explore the connotation of the red spirit and make good use of live red resources, and it is the call of the times to further give full play to the advantages of all-media propaganda and activate the influence of the red story communication and guidance.
Ma Feixiong emphasized that making good use of red resources can provide strong spiritual support for promoting Chinese-style modernization, provide a solid belief guarantee for the realization of the centennial goal of the founding of the army, and provide a steady stream of power for the high-quality development of the work of retired soldiers. It is hoped that the value of red resources will be further excavated, so that the red blood will be "passed on", and it is necessary to protect red resources, strengthen educational functions, and expand the target audience; To further build a pattern of in-depth cooperation and make red resources "live", it is necessary to establish a more linkage communication pattern, a more influential brand pattern, and a broader dimensional communication pattern; To further innovate the means of red cultural propaganda and make red stories "hot" out of the circle, it is necessary to rely on new technology empowerment, optimize the topic system, and create red literary and artistic masterpieces.
On June 27, the launching ceremony of the 2024 red culture publicity and promotion action of "Pursuing the Glory of the Times" was held at the Military Museum of the Chinese People's Revolution. Photo by Xu Yu
At the launching ceremony, the main responsible comrades of the Veterans Affairs Department of Shandong, Zhejiang, Guangdong, Anhui and Fujian Province shared their experience and practices in mining red resources and disseminating red stories. The Propaganda Center of the Ministry of Veterans Affairs donated the "1950, Across the Yalu River" oral history micro-documentary of veterans of the War to Resist US Aggression and Aid Korea and the book "Innovation and Practice of Telling the Stories of Chinese Veterans" to the Military Museum of the Chinese People's Revolution, and 22 provincial (autonomous regional, municipal) representatives donated red cultural works of veterans' affairs systems in various places in batches. Subsequently, the "Looking for Red Heirlooms" national cultural relics (physical objects) collection activity was launched, and the cultural relics and clues reflecting the development process of the people's army since the founding of the People's Republic of China were collected from the whole network, and the relevant red cultural relics were actively promoted to donate, so that the red cultural relics could glow with the brilliance of the times and highlight their eternal value.
On June 27, the launching ceremony of the 2024 red culture publicity and promotion action of "Pursuing the Glory of the Times" was held at the Military Museum of the Chinese People's Revolution. The picture shows the event site. Photo by Xu Yu
After the launching ceremony, they visited the War to Resist US Aggression and Aid Korea, the Exhibition of National Defense and Army Construction Achievements in the New Era, and went to the People's Liberation Army News and Communication Center to watch the demonstration of the "China Military Trumpet" App dual-support channel. The channel was jointly built by the PLA News and Communication Center and the Propaganda Center of the Ministry of Veterans Affairs.
Relevant responsible comrades of the Propaganda Bureau of the Political Work Department of the Central Military Commission, the People's Liberation Army News and Communication Center, the Military Museum of the Chinese People's Revolution, the General Office and Propaganda Center of the Ministry of Veterans Affairs, and the Veterans Affairs Departments (Bureaus) of more than 20 provinces (autonomous regions and municipalities) including Shandong and Zhejiang attended the launching ceremony.
Article source: Chinese veterans (ID: zgtyjr). The reprint must be indicated from the WeChat public account of "Chinese veterans", otherwise it will be regarded as infringement.
Author: Hu Jiasheng, a Chinese retired soldier and all-media intern reporter