Guide
It tells the dilemma faced by the traditional leather shoes market and the change of consumer concepts, and young people prefer the fashion and comfort of sports shoes. With the changes in the market, traditional leather shoe companies need to carry out all-round transformation and upgrading in order to re-attract young consumers.
Want to know why leather shoes are abandoned by young people? Let's take a look!
The fall of the leather shoe market
When it comes to the transformation of the apparel industry, we think of sports brands in recent years, in this era of very fierce competition in the apparel market, traditional leather shoe brands are gradually being abandoned by the times.
Take Aokang, which has been rumored to be in business difficulties recently, this was once a well-known leather shoe brand in China and a brand endorsed by Wu Yifan, a rare male god in the advertising industry, but now it has announced its delisting and suspension.
Like Aokang, there are also brands such as Red Dragonfly and Hasson, which have also suffered a similar situation, with sales and profits declining, which eventually led to some companies even announcing delisting and suspension.
The once glorious domestic leather shoe brands, but now almost all of them have encountered operational difficulties, and even some companies have directly declared bankruptcy liquidation, and industry insiders have also said that this is the result of the transformation of the industry.
Compared with traditional leather shoe brands, emerging sneaker brands have developed very rapidly in recent years, and many foreign sneaker brands have also entered the market of large eastern countries.
This situation seems inconceivable to many, and buying a pair of designer sneakers used to be a luxury, but now it has become a must-have fashion item for many young people.
As one of the most common items among office workers, why are they abandoned by young people?
Changing consumer perceptions
With the change of the times, people's consumption concepts are also changing, and young people, as a group with very strong consumption power in society, have become more demanding on the products themselves.
Unlike the previous generation, what young people value most when buying things is no longer the material thing, but the cultural and spiritual level represented by the product itself.
As an indispensable item in business wear, traditional leather shoes cannot meet the needs of young people for emotional value, and they lack a sense of individuality and fashion compared with sneakers.
Nowadays, young people like to buy a pair of expensive sneakers, not only because they are durable and comfortable, but also because they can show their cultural and fashion pursuits.
Sneakers and casual shoes are popular among young people because of their comfort and variety, and with advances in material technology and design technology, it is now possible to achieve both business and leisure.
However, many leather shoe companies have not adjusted their product structure and style in time, and still follow the dull and boring design concept of the past.
In the past, leather shoes could only be worn in formal wear, but now many young people choose to wear casual clothes to work, but traditional leather shoes cannot be matched with casual wear.
Therefore, even leather shoes, which are essential items for business attire, have been eliminated in the minds of young people.
The road to transformation
At present, in the men's shoes market of large eastern countries, the market share of leather shoes has dropped to about 20%, while the market share of casual shoes and sports shoes is gradually increasing.
According to analysis, the future development direction of the men's shoes market in the East will be the coexistence of casual sports and business, that is to say, leather shoes and sports casual shoes are not mutually exclusive, but can be integrated and coexist.
Many consumers will give preference to products with strong versatility, wide range of use scenarios and high cost performance when buying products.
Therefore, if you want to regain market share, leather shoe companies must carry out all-round transformation and upgrading.
The first point is to pay attention to product innovation, innovate and reform in style, material and design, and make products that are more in line with the trend of the times.
The second point is to pay attention to comfort, and on the premise of ensuring the appearance of the product, it is necessary to ensure the comfort of the product as much as possible.
It is to enhance personalization, carry out differentiated design in style design, and strengthen the interface with the trend culture sector, and increase emotional value in addition to appearance and function.
Only in this way can we attract young consumers to return to the traditional leather shoes.
Transformation in manufacturing
The manufacturing industry of the eastern country has always been a very important part of the economic development of the eastern country, and in the past 30 years, the economy of the eastern country has undergone earth-shaking changes by virtue of the manufacturing industry.
However, now that the economy of the eastern countries has entered a stage of high-quality development, the enterprises of the eastern countries also need to transform and upgrade themselves in order to be invincible.
For example, the garment industry is facing problems such as overcapacity and inventory backlog, and if it is not transformed and reformed in time, then these companies will eventually be eliminated by the market.
From 2015 to 2020, the output of leather shoe manufacturers in the eastern countries has dropped from 1.5 billion pairs to 1.1 billion pairs.
It is expected that by 2026, the size of the entire industry will be further reduced to about 1.7 billion pairs, and it is likely to accelerate at the current rate of development.
In fact, many industries are in a similar state, but if the big eastern enterprises are unwilling to carry out transformation and upgrading, and only want to be down-to-earth in situ, then the result can only be eliminated by the market.
Therefore, the leather shoe enterprises in the big countries in the East must actively adapt to market changes, adjust the product structure, and upgrade and transform in production and manufacturing in order to win the market again.
epilogue
The challenges faced by traditional leather shoe brands should not be underestimated, and with the change of consumption concepts, the market demand is also constantly adjusting. Transformation and upgrading is the inevitable way, and only by constantly innovating, improving comfort and personalization can we recapture the hearts of young consumers. Do you think there is still a chance for traditional leather shoes to re-emerge in the market? Leave a comment to share your thoughts!