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Ouch, isn't this our music genius Jay Chou? This time, he was not popular because of the release of new songs or concerts, but because his newly opened "Love in the West" coffee and bakery in Beijing's Sanlitun area has become the focus of heated discussions.
The store quickly became a pop culture hub, attracting fans and tourists alike.
This three-storey white building, like Jay Chou's music, is unique and eye-catching.
The ownership of the entire store is firmly in the hands of Jay Chou and his holding company.
As soon as you walk into the store, you will be attracted by the spacious and bright café, which has a wide variety of drinks and snacks, and the prices are super affordable.
It's really addictive.
However, the second floor is still in full swing under renovation, as if it is leaving a suspense for everyone, which makes people look forward to it.
The top floor is Kunling's JENDES clothing store, where the collision of fashion and trend is eye-catching.
But the most eye-catching thing in the store has to be the Steinway & Co. Tiffany 24K gilt grand piano.
This piano is an antique treasure made in 1903, and there are only two of them in the world, which is simply a symbol of the uniqueness and elegance of the store.
The prices of bread and coffee in the store are also cute, ranging from 15 yuan to 48 yuan for bread and 18 yuan to 36 yuan for coffee.
Moreover, in order to celebrate the opening, the store also generously gave away a 20% discount coupon, which is a place where every inch of land is at a premium, and it is really touching to be able to enjoy such a discount.
Jay Chou's pricing this time is quite close to the people, and he didn't use his star effect to raise the price at all, which makes people give a thumbs up.
Compared with those celebrities who only know how to use fame to make money, Jay Chou's operation is simply a clear stream.
Think about it, those high-priced brands in the market in the past with the name of Jay Chou are simply hype without a bottom line.
And this time, Jay Chou slapped those hype behaviors in the face with sincerity and truthfulness.
His move not only enhanced his commercial image, but also reflected his dual emphasis on brand value and fan emotion.
Nowadays, the phenomenon of celebrities opening stores is becoming more and more common, but there are really few stores like Jay Chou who operate with heart.
His "Love in the West" coffee bakery is likely to become a benchmark in the industry, a good lesson for those stars who want to get involved in business.
Let's talk about the interior of the store, which is simply meticulous to the extreme.
It not only displays the precious collectible piano, but also cleverly integrates Jay Chou's musical elements into the catering products.
You can taste the Taiwanese snack "scallion oil alkaline water crisp", as well as desserts with the theme of "Grandpa's Tea", and even drink Jay Chou's favorite MOJITO.
It's a feast for the eyes and the palate.
Moreover, the store also pays special attention to the interactive experience of fans.
You'll find a variety of ideal photo nooks in the store, and any photo you take will feel like a blockbuster.
It's not just a business strategy, it's a unique cultural experience.
Jay Chou himself also actively participated in the daily interaction of the store, taking photos and checking in at the same location as fans, and this intimate interaction made fans feel an unprecedented sense of participation and belonging.
Although Jay Chou's performance in music production has been a bit up and down in recent years, the new song "Christmas Star" has also received some criticism.
However, by opening such a theme store, he has regained the support and understanding of his fans to a certain extent.
This can be regarded as another kind of success outside of music.
Jay Chou's business attempt is simply a big victory.
Not only has it received a lot of praise from the public and fans, but it has also successfully continued its own artistic style.
He embodies deep respect and meticulous care for fans with reasonable pricing and meticulous service.
How can such Jay Chou not make people fall in love? .