On the afternoon of June 27, in the live broadcast room of "Zhongxue Gao Laolin", the female anchor shook her body during the live broadcast, and then fell to the ground. This matter aroused the attention of netizens, and related topics rushed to the top of the hot search.
Lin Sheng, CEO of Zhongxuegao, responded to the Red Star Capital Bureau that after the anchor fainted, she returned to normal after resting in the background, and later arranged for her colleagues to take her to the hospital for examination.
The anchor who replaced the fainted anchor to continue the live broadcast explained many times in the live broadcast that his colleague had fallen during the menstrual period because of the rainy weather, and there was no rumored sudden death.
The reporter noticed that the white-clothed anchor who fainted returned to the live broadcast room later every day to explain that he was because of his menstrual period and would go to the hospital for examination later.
As of press time, the live broadcast room is still on the air normally.
In fact, in recent months, all kinds of information around Zhong Xuegao have emerged one after another. In late April, it was reported that Zhongxuegao Food (Shanghai) Co., Ltd. had added information on the person subject to execution, with an enforcement target of more than 9.01 million yuan, and the enforcement court was the People's Court of Danyang City, Zhenjiang City, Jiangsu Province.
Soon after, there was a news report that the founder of Zhong Xuegao said, "Even if you sell sweet potatoes, you have to pay off your debts!" ", aroused heated discussions among netizens.
As early as April 21, according to Sina Finance CEO Deng Qingxu's Weibo content, Lin Sheng, the founder of Zhongxuegao, took a green train to Beijing overnight after being "restricted".
On the evening of April 22, Lin Sheng made a rare statement on Weibo: Although the height is limited, he is still not afraid to take a green train to Beijing overnight. Even if I sell sweet potatoes, I have to pay off my debts. On behalf of all private entrepreneurs who have encountered difficulties, I would like to say: "Don't run, don't run, don't coax." "This is the background color of our Chinese private enterprises.
"Zhong Xuegao's founder said that selling sweet potatoes should also repay debts" The topic rushed to the first place in the hot search. Later, Lin Sheng issued another article: Although Zhong Xuegao is currently facing many difficulties, our determination to change and take responsibility has not changed. Make every effort to make the country prosperous, and shoulder the responsibility to employees, partners and society.
Since last year, topics such as layoffs, salary arrears, and lease surrender have revolved around Zhong Xuegao. According to the China Enforcement Information Disclosure Network, on March 11, 2024, the Shanghai Jiading District People's Court issued a consumption restriction order, taking consumption restriction measures against Zhong Xuegao and Lin Sheng, and Zhong Xuegao was executed with a total amount of 818,100 yuan. The paid-in capital of Zhong Xuegao is only 819,406 yuan.
According to the national enterprise credit information publicity system, from December last year to the present, Zhong Xuegao's frozen equity exceeded 35 million yuan. At present, there are 14 affiliated enterprises under Lin Sheng's name, of which 6 are in existence, including Zhongxuegao Food (Shanghai) Co., Ltd., Zhongmao (Shanghai) Food Technology Co., Ltd., Xiangsunflower Food (Beijing) Co., Ltd., etc., and its business scope involves food, advertising, etc. Among them, Zhongxuegao Food (Shanghai) Co., Ltd. was established in March 2018, with 14 foreign investment enterprises, all of which are 100% shareholding, and currently 8 of them exist. It is worth mentioning that all 21 branches of the company have been deregistered.
Bai Xiaoyong, a lawyer at Beijing Bosheng Law Firm, believes that Zhong Xuegao is currently facing many difficulties, such as a large total amount of execution and a large amount of frozen equity, and a small amount of paid-in capital, which has caused great pressure on the company's operation.
It was sold for 66 yuan a piece
It is "Hermes of ice cream"
According to public information, Zhong Xuegao was established in 2018 and used the three surnames "Zhong", "Xue" and "Gao" in the hundred surnames to form a brand name, which means "China's ice cream".
At the beginning of its establishment, Zhongxuegao established to take the high-end route, pursuing less and refining, and its conventional ice cream products were basically priced between 13-18 yuan.
In 2018, Zhong Xuegao launched the "Ecuador Pink Diamond" ice cream, the price was 66 yuan / piece, limited sale, on the day of Double 11, the launch of 20,000 copies of "Ecuador Pink Diamond" ice cream was sold out within 15 hours of being put on the shelves. Zhong Xuegao also became an instant hit and became a representative of high-end ice cream, known as the "Hermes of the ice cream industry", and became an Internet celebrity ice cream that young people rushed to check in.
In 2021, Zhong Xuegao proposed to redefine ice cream with a dessert strategy, and launched four new products that year: "Zhimei Longli", "Xingyu Nian", "Heyou Cheese" and "Pear Blossom Fall", of which "Zhimei Longli" is priced at 88 yuan / box, "Xingyu Nian" is priced at 68 yuan / box, "He You Cheese" is priced at 88 yuan / box, and "Pear Blossom Fall" is priced at 78 yuan / box, and this series of products has been fried by the scalper market to 160-200 yuan a box due to limited sales.
The sales of Zhongxuegao products, which attract consumers' attention with high prices, national style, and limited sales, have risen rapidly. 16 months after the establishment of Zhongxuegao, the revenue exceeded 100 million yuan, in 2021, Zhongxuegao sold a total of 152 million ice cream, and in 2022, in just 5 months, Zhongxuegao's ice cream shipped out of the warehouse will be 220 million pieces.
However, because of the high price, Zhong Xuegao has repeatedly fallen into the whirlpool of negative public opinion such as "ice cream assassin" and "sky-high ice cream", and has almost become the target of public criticism.
The new product is 3.8% off and 3 monthly sales
"There was no Haagen-Dazs life, but he got Häagen-Dazs's disease." In the summer of 2022, Zhong Xuegao has been on the hot search many times with "can't burn", becoming the "ice cream assassin" in the eyes of most people.
Or insight into this, Zhong Xuegao launched a new product series of affordable ice cream products "Sa'Saa" led by AI in March 2023, priced at 3.5 yuan. However, the reporter searched for Zhongxuegao products near Dongcheng District, and the "Sa'Saa" series was as low as 9.89 yuan/5 in some supermarkets, equivalent to 1.978 yuan/root. There are also stores that sell for 1.35 yuan / root, which is equivalent to 3.8% off, and the monthly sales volume is only 3.
At the same time, Zhong Xuegao, whose original price was more than 20 yuan, began to enter various supermarkets and street freezers, competing with ice cream below 5 yuan. On April 22, 2024, the owner of a supermarket told reporters that he would no longer enter Zhong Xuegao's goods before the year, mainly because they were too expensive to sell, and they couldn't be sold.
The reporter searched the e-commerce platform and found that Zhong Xuegao of many shops was also selling at a reduced price. For example, "Rice Rabbit Cold Drink Wholesale", 10 Zhongxue are priced at 100 yuan, and "new" is also specially marked. The customer service told reporters, "It's not an expiration date, it's all 2024 dates, there are many batches, and they will be shipped randomly." At the same time, Zhongxuegao's production capacity also seems to have problems, and many of its flagship products are out of stock, and the customer service said, "It has not been produced yet, the warehouse is being adjusted, and it will take a while to ship."
Zhong Xuegao fell to this point, Lin Sheng was not without responsibility. In 2022, Lin Sheng faced consumers' questions about high-priced ice cream, and his response was "The cost is there, it's this price, love to buy it or not". Even the founder is so "arrogant", and Zhong Xuegao's impression in the hearts of consumers has been greatly reduced.
Source: Red Star News, Comprehensive Tianyancha, Beijing Business Daily, Daily Economic News