A citywalk that gathered 20 Internet personalities, bringing together more than 40 creations on Weibo, Douyin, Xiaohongshu, and video accounts, within 24 hours of release, with more than 600,000 reads, more than 5,000 interactions, and nearly 40 million total fans. What is this place that has been introduced by people from various fields such as culture, tourism, military, and food?
Recently, as one of the series of cultural activities of the "End of the River" of the World Heritage Site of the Grand Canal of China in Xicheng District, the 2024 theme activity of V View "The End of the River" - Internet People Approaching the Grand Canal and "V Words and Righteousness" was successfully held. Netizens came to the northern end of the Grand Canal, walked into Shichahai and Guo Shoujing Memorial Hall, felt the charm of the canal, and talked about cultural development. The event was jointly organized by the United Front Work Department of the District Party Committee, the Propaganda Department of the District Party Committee, the Internet Information Office of the District Committee, the District Bureau of Culture and Tourism, Shichahai Street, Beijing Jicheng Shanshui Investment Management Group Co., Ltd., and Guo Shoujing Memorial Hall.
Listen to the ancient and modern cultures and the changes of the canal
During the event, netizens came to the Guo Shoujing Memorial Hall located on the northern edge of the West Sea in Shichahai, and listened to the curator @Pengpeng brother tell everyone about Guo Shoujing's outstanding contributions in the fields of astronomy, water conservancy, calendar, etc., and the planning and construction of the water conservancy system of Yuan Dadu, taking everyone to appreciate the pioneering and innovative development of Chinese scientists represented by Guo Shoujing, and to experience the great achievements of the Grand Canal in condensing national culture and carrying Chinese traditions.
The sun shone on the water, and the wooden boats rippled in the microwave. Jia Dongmei, deputy secretary of the Shichahai Street Working Committee, introduced to everyone, "Wanning Bridge is the earliest ancient bridge in the Beijing section of the Grand Canal, and it is the only intersection of the central axis and the Beijing-Hangzhou Grand Canal. Internet people are at the "end of the river", take a rocking boat, look at Wanning Bridge in the distance, and feel the rich historical relics and cultural connotation of the canal in Shichahai.
History blogger @ Taking history as a mirror After listening to the explanation, he was moved. He said that the Grand Canal has a great influence on the history of the whole of China, and Xicheng District has launched the cultural IP of "the source of the city, the beginning of the capital, and the end of the river" to let more people understand the history of the Grand Canal, and it is highly recommended that everyone come here to learn about the legendary life of the world celebrity Guo Shoujing and the historical story of the end of the canal.
Sense of integration and development, the charm of Pinshisha
Walking into the lotus market, the network people have walked into Tongheju, Youhang Beer Shop, Maolong Jewelry Store, Hanfu Experience Store and other traditional and modern combinations, simple and technology blending stores, Beijing Jicheng Shanshui Investment Management Group Co., Ltd. staff introduced the transformation and upgrading of the lotus market, and took everyone to experience the characteristic cultural and creative products of Xicheng in depth, feel the humanistic atmosphere, innovation and entrepreneurship vitality and happiness vision of "the end of the river", and feel the unique charm of "ancient and modern reflection and integration of China and foreign countries".
As an important node of the Grand Canal, the Xihai Wetland Trail not only records the changes of the times of the canal, but also is an important witness to the historical and cultural development of the canal. Zhou Xiang, deputy secretary of the Shichahai Sub-district Working Committee and director of the office, introduced the achievements of Xihai wetland city governance, which has now become a wetland park with simple nature and cultural characteristics in combination with smart city services, integrating history and culture, wetland science popularization and sightseeing and leisure.
Travel blogger @RenZiyu told reporters: "I grew up in Xicheng since I was a child, and here are my childhood memories. It used to be a lake, but now it integrates eating, drinking, playing, and having fun, combining culture and economic development, bringing new vitality to Xicheng, and I recommend everyone to come here City Walk. ”
Bringing together the wisdom of the people to develop a vision of the region
At the end of the event, the 2024 annual theme symposium of "V Words and Righteousness" was held. At the meeting, the main topic of the 2024 annual proposal of Xicheng District network people "V Yan Dayi" was released - "V Yan Culture", Zhou Xiang introduced the high-quality development of Shichahai area, and Xu Jian, deputy director of the Propaganda Department of the District Party Committee, introduced the cultural IP concept of "the source of the city, the beginning of the capital, and the end of the river" in Xicheng District.
In the discussion and exchange session, everyone actively put forward suggestions and suggestions on the themes of "strengthening the cultural IP publicity of Xicheng District's 'source of the city, the beginning of the city, and the end of the river'", "how to better realize the high-quality development of Shichahai area", and "promoting the practice of Chinese-style modernization in Xicheng".
@战甲装研菌, @二猪, @朋朋哥哥, @杨爸图说, @legal Shirui, @邓棋元等网络人士分别围绕自己的领域在提升西城文旅体验的沉浸感与交互性, strengthening the "source of the city, the beginning of the city, the end of the river" cultural IP in Xicheng District, the rejuvenation of cultural symbols, the promotion of Beijing's traditional folk culture along the canal and the smooth exchange and cooperation of cultural relics in relevant areas along the Grand Canal.
This year marks the 10th anniversary of the successful inscription of China's Grand Canal on the World Heritage List
It is also the "source of the city, the beginning of the capital, and the end of the river" in Xicheng District
A year in which cultural IP took root
Taking this as an opportunity, Xicheng District will sincerely invite more Internet people to come to Xicheng to take a walk, take a stroll, and feel the unique historical and cultural charm and "fireworks" of this land. It will more widely condense the ideological consensus of network people, mobilize and support network people to make suggestions and suggestions around the practice of promoting Chinese-style modernization in Xicheng, give full play to their advantageous role, and strive to draw the largest concentric circle online and offline.
Source: Xicheng United Front