On June 20, GAC Toyota actually delivered rice in the live broadcast room! This is all because in the 6.18 limited-time promotion a few days ago, netizens called GAC Toyota's pet fans not strong enough, and GAC Toyota then quickly responded: pet fans to the end, lucky bags and red envelopes are all available, and in the live broadcast room of 6.20 Douyin and Kuaishou platforms, 200 copies of 5 catties of rice were given to fans in the form of a lottery. Well-known manufacturers have played a breakthrough circle, and through the cross-border cooperation between automobiles and farmers, this pioneering marketing has been full of topics in the car circle recently, fresh and fun.
Why does GAC Toyota want to send agricultural products?
Sending agricultural products in the live broadcast room is really the first time in the marketing of the automobile circle. Why does GAC Toyota send agricultural products? What you should know is that these rice are produced from Daohua Township, Dongshi Town, which is pure natural and pollution-free "Green Golden Rice Grains"! It carries the profound significance of GAC Group in helping agriculture, and while pursuing commercial success, it will support agricultural development with commercial profits and help farmers increase their income. After enjoying the benefits of buying a car, car owners can also taste the gifts from nature and jointly contribute to social welfare. I have to say that GAC Toyota's intentions and creativity are really good!
There is responsibility and responsibility, and it can ensure high-quality models
Investing in public welfare undertakings and enthusiastically helping rural revitalization reflects GAC Toyota's responsibility as a well-known enterprise, and also ensures GAC Toyota's high standards in automobile quality. For example, the original quality of large factories guaranteed by the "zero defect rate" factory, and the Toyota intelligent electric hybrid dual engine that has evolved in 26 years and 5 generations, with such quality assurance, there are GAC Toyota models that are highly recognized by the market and users.
Highlander and Camry are GAC Toyota's star best-selling products since their birth, not only leading in sales, but also trusted by consumers, and such performance is inseparable from the "zero defect rate" factory guarantee. GAC Toyota's "Global Model Factory" fully introduces and strictly implements Toyota's lean production model with "self-process completion" as the core, and realizes quality assurance of the whole value chain by adhering to high-standard manufacturing and continuously improving technical paths. At present, the final assembly workshop of the plant is able to achieve a first-time pass rate of more than 99.7%, which is the highest level among Toyota's global production bases.
With the guarantee of the original quality of the big factory, there is also a high-quality Highlander and Camry, and the 2024 Highlander that will not be on the market is equipped with Toyota's intelligent electric hybrid dual engine that has undergone 26 years of 5 generations of evolution, with an engine thermal efficiency of 41%, a comprehensive system power of 181kW, a fuel consumption of only 5.8 liters per 100 kilometers, and a full range of more than 1,000 kilometers. In terms of intelligence, the 12.3-inch large screen of the car machine, Qualcomm Snapdragon 8155 chip, 12GB running memory, and Huawei's AI voice function can bring users an excellent intelligent car experience.
The 12.3-inch 2K resolution central control screen, 8155 chip, Toyota's first self-operated app store, CarPlay/CarLife/HiCar three major smartphone interconnection, face recognition, voiceprint recognition, continuous dialogue, dialect recognition, multi-command issuance, etc., 64-color rhythm atmosphere lighting, intelligent fragrance system, etc., can bring a more intelligent and comfortable car experience. In addition, Toyota Safety Sense 3.0 has become the standard equipment of the ninth-generation Camry.
In the big promotion line, Highlander and Camry are worth starting
The 618 promotion met the 18th anniversary of GAC Toyota's channel. During the period from 6.18 to 6.23, GAC Toyota launched a considerable preferential policy for Highlander and Camry, and now it can save up to 51,000 yuan on car purchases.
After the comprehensive promotion, the minimum price of the Camry gasoline version is only 139,800, the minimum price of the Camry Shuangqing version is 149,800, and the minimum price of the Highlander Shuangqing is 217,800.
In addition, there is a good news for consumers in Guangzhou, according to the latest car license application policy in Guangzhou, from July 1, the incremental index of energy-saving vehicles will be adjusted to "direct application", that is to say, buy a hybrid version of the model can directly go to Guangdong A license plate, so it is the best time to buy Camry Shuangqing and Highlander Shuangqing now.
Conclusion:
Through this cross-border marketing, GAC Toyota's 6.20 live broadcast room has become completely popular, not only popular, but also full of fireworks, who else can be so willful and spoil fans for a whole year? Such a combination of breaking the circle not only demonstrates GAC Toyota's innovative spirit and sense of social responsibility, but also allows consumers to dedicate their love to help farmers and public welfare while buying cars. What's more exciting is that car owners and friends also have the opportunity to set foot in the agricultural base, deeply participate in the agricultural assistance project, and experience the joy of harvesting rice, which undoubtedly brings more surprises and touches to consumers.
At the right time, friends who are still paying attention to Highlander and Camry models, now is the best time to start, everyone should seize the opportunity to get in the car!
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