This year, 618, the return rate of the women's clothing industry has hit a new high, reaching an astonishing proportion, which makes many people shake their heads and sigh. Everyone said that they wanted to earn eyeballs by buying clothes, but when the goods arrived in their hands, the gap was staggering.
In the beginning, everyone's enthusiasm for shopping was high. In order to seize the market, the pictures are so beautiful that they are like works of art. The fancy clothes and the novelty of the style are eye-catching to look at. There are a lot of problems behind this.
The first is the serious discrepancy between the product and the picture. Buyers receive clothes that are either made of substandard fabrics, or have rough workmanship, or are not even the right size. Imagine that you are full of joy, and you open the package and look at it, so you still have it? Naturally, it is an option to return the goods.
Then there is the vicious competition of price wars. In order to attract customers, merchants have started a price war. A piece of clothing that should have been sold for 100 had to be sold for 50. Low prices are often accompanied by a significant reduction in quality, which is also an important reason for the high return rate.
Let's take a look at the style. The current women's clothing market is updated dizzyingly fast. In order to pursue the diversification of styles, merchants often sacrifice the practicality of clothes. As a result, when the buyer tried it on, he found that it was either too narrow or too long, and it was not pleasing to the eye.
Such an event, once or twice, is good to say, after a long time, the patience of consumers will be worn out. Waves of complaints on the Internet have been rising, and some people have begun to call for businesses to reflect on whether they should improve product quality, rather than blindly reducing costs and fighting price wars.
This phenomenon is also exacerbated to some extent by consumer purchasing behavior. Everyone wants to buy cheap and good-looking clothes, but they often ignore the principle of "you get what you pay for". Under the temptation of price and style, rational shopping is often thrown out of the clouds.
After a shopping festival, the trend of returns has not stopped. Merchants are anxious, and consumers are also complaining. What is needed is a more rational and prudent choice, and merchants need to offer more authentic and high-quality products to win the trust of consumers.