Fat Donglai exploded the opening of Yonghui's first store: it sold 1.88 million on the first day, 13.9 times that before the adjustment! Nearly 13,000 people went to visit, and the flow was limited within 20 minutes of opening

National Business Daily

2024-06-20 10:17Published on the official account of Sichuan Daily Economic News

Edited by: Bi Luming

Zhengzhou people buy fat Donglai big moon cakes, and they don't have to go to Xuchang anymore.

According to a report by Top News on the 20th, after 19 days of store closure and transformation, on June 19, the Yonghui Supermarket Zhengzhou Xinwan Plaza store after being adjusted by Fat Donglai resumed business. The reporter measured on the spot, it took 22 minutes to queue up to enter the supermarket, and even 20 minutes after opening, it had to start restricting the flow.

On the same day, Yu Donglai, the founder of Fat Donglai, appeared at the opening site, was scrambled by citizens to take a group photo, and replied to the question of whether he would come to Zhengzhou to open a store. The reporter learned from Yonghui Supermarket that as of 22:26 on June 19, the sales volume of Yonghui Xinwan Plaza store on the first day after the adjustment was 1.88 million yuan, which was 13.9 times the average daily sales before the adjustment, and the passenger flow reached 12,926 people.

Fat Donglai exploded the opening of Yonghui's first store: it sold 1.88 million on the first day, 13.9 times that before the adjustment! Nearly 13,000 people went to visit, and the flow was limited within 20 minutes of opening

Image source: Video screenshot

According to the news of Dahe Finance Cube on June 18, Yonghui Supermarket (601933. SH, share price 2.79 yuan, market value 25.319 billion yuan) recently released a letter to customers, in which it stated that after 19 days of store closure adjustment, Yonghui Supermarket Xinwan Plaza store resumed normal business at 9:30 a.m. on June 19.

The letter revealed the details of the transformation, in terms of product structure, the number of single products off the shelves was 10,841, and the ratio of off the shelves was 81.3%. The number of single products was re-planned to 12,581, and the new single products accounted for 80%, and the product structure reached more than 90% of the product structure of Fat Donglai after combing.

In terms of the layout of the circulation line, the forced circulation line is cancelled, and the store channel is widened to ensure the smooth circulation of the store and provide customers with a convenient and comfortable shopping environment. New tobacco and alcohol cabinets, customer rest areas, expanded baking areas, on-site processing, and cooked food areas have been added, and the original leased areas and e-commerce operations have been cancelled.

In terms of equipment and facilities, in order to ensure the quality of goods, a new daily cold chain was added, and a full range of maintenance and update iterations were carried out on the original equipment. According to the layout adjustment, new equipment and facilities such as fresh food, bulk grains, and end racks in stores have been added, and the overall hardware facilities have been updated, accounting for 45%.

In terms of professional ability, a total of nearly 30 training sessions were held, covering cultural concepts, services, business management, equipment maintenance, fire safety, etc., and personnel from various positions were arranged to study in Xuchang Fat Donglai in batches. In terms of employee welfare, the salary of employees has been increased from 2,500 yuan/month to 4,500 yuan/month, the average working time does not exceed 8 hours per day, and the annual leave is increased, and 10 days of annual leave can be enjoyed after one year.

The magic reform of Yonghui Supermarket this time is not that more than 90% of the products copy Fat Donglai Supermarket, but that its commodity structure is adjusted according to this model. To put it simply, the similar location space in the store sells laundry detergent, but not necessarily the brands and types of laundry detergent in the two supermarkets are 1:1 replication.

According to public information, Yonghui Supermarket was established in 2001 and landed on the A-share market in 2010. In 2019, the number of Yonghui supermarkets reached 1,440 at its peak, and according to its 2023 annual report, the number of Yonghui supermarket stores has shrunk to 1,000.

According to the financial report disclosed on April 27, Yonghui Supermarket will achieve an operating income of 78.642 billion yuan in 2023, a year-on-year decrease of 12.71%, and a net profit of -1.329 billion yuan, a decrease in loss compared with 2022. In 2022, Yonghui Supermarket lost 2.763 billion yuan, and in 2021, it lost 3.944 billion yuan, which makes the company lose money for 3 consecutive years.

As of press release on the morning of the 20th, Yonghui Supermarket dived in early trading, down 3.46%.

On May 5~6 this year, Zhang Xuansong, chairman of Yonghui Supermarket, Li Songfeng, CEO and others went to Xuchang, Henan Province to visit Yu Donglai, chairman of Fat Donglai. After visiting Fat Donglai and Yonghui stores together, Yu Donglai decided to start helping to adjust Yonghui Supermarket.

Behind Fat Donglai's repeated shots, traditional supermarkets have fallen into the dilemma of declining revenue and serious losses. The performance of listed companies in supermarkets is not very optimistic. Among the 12 supermarket listed companies last year, only 3 companies showed an increase in revenue over the same period, but the growth rate was only in single digits. There were 8 companies with a year-on-year increase in net profit, and another 4 companies with a year-on-year decline in net profit.

Daily economic news, comprehensive top news, Dahe Finance Cube

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