Written by Niu Yilong
Editor / Huang Dalu
Design / Zhao Yongshun
VOYAH will soon launch another all-new all-electric family SUV named VOYAH Soulmate, which will be produced at Dongfeng Nissan's Yunfeng plant in Hannan District, Wuhan.
On June 17, it was learned that VOYAH Sommese will be equipped with the industry's strongest three electrics, VOYAH's strongest cockpit, and the strongest intelligent driving, positioning the family market with a large potential consumer group.
Recently, there have been a lot of big things in VOYANT.
On June 14, the VOYAH FREE 318 was officially launched, equipped with Baidu's apollo pilot assisted intelligent driving system. In terms of high-speed piloting, the cone barrel recognition is added, and the system can timely warn and avoid risks in case of road maintenance while driving on the highway. The urban auxiliary has updated the traffic light intersection following and reminder function, which can automatically follow the car and remind in time when driving through the intersection, and the intelligent driving will not exit. Smart Parking has updated the low-light space parking space, which allows the vehicle to quickly park in a variety of difficult parking spaces even in very dark conditions at night.
On June 16, at the 16th China Automotive Blue Book Forum with the theme of "Imagination", Li Boxiao, assistant general manager of VOYAH Automobile Sales and Service Co., Ltd., introduced the intelligent layout of VOYAH on the topic of whether AI models can change China's automobile marketing.
"For VOYAH, the topic of AI is very big, and we are now focusing on three things: first, to speed up the loading of large AI models into the car to better provide such a human-computer interaction experience; Second, we hope that AI can help us complete content production and content distribution more efficiently. Thirdly, we hope that in the whole user's full-touch journey, we can help us provide users with more personalized and cost-controllable service solutions more efficiently through the integration of man and machine. ”
In the face of the continuous development and changes of the new energy industry under the new situation, VOYAH Auto is surprisingly upright in brand building, which can be described as a clear stream: no impetuousness, no exaggeration, bottom line, abiding by rules, not playing "edge ball", delivering correct products and brand values, and establishing a real and credible user reputation.
Taking the third anniversary celebration as an opportunity, it brought an unforgettable experience to more than 5,000 global users through well-planned online and offline linkages, and achieved a total exposure of 2.48 billion on the whole network through the creative promotion of Wuhan-wide linkage, which significantly enhanced brand recognition. The CEO of VOYAH personally led the team to greet users, demonstrating the brand's sincerity and care, high user participation and spontaneous word-of-mouth communication, reflecting VOYAH's user-centered corporate culture.
The resulting "2023 VOYAH Night" won the Gold Award for Integrated Communication at the 10th Jinxuan Awards in 2024. Li Boxiao explained this case, which focused on telling a new bosom friend story.
Li Boxiao:
"Co-creation and co-growth with bosom friends" to create, share and grow together
I am Boxiao Li of VOYAH Automotive, and I am honored to join you in this era full of changes and opportunities, and witness the vigorous development of China's automotive industry.
In recent years, the automobile market has gradually entered the stock market from the incremental market, and the replacement of fuel vehicles for new energy vehicles and the replacement of low-end vehicles for mid-to-high-end vehicles are becoming the main force of new energy vehicle consumption.
At the same time, as Chinese people become more and more confident in Chinese culture, Chinese brands and Chinese technology, domestic new energy vehicles have gradually become the first choice for more and more domestic users to buy cars.
As China's auto market becomes the world's largest exporter, the growth of overseas auto market demand will also help boost China's auto consumer confidence.
Under this trend and change, as a high-end new energy vehicle brand created by Dongfeng Company, VOYAH actively uses its own advantages to seize the window period of industrial transformation and promote the consumption of new energy vehicles.
After more than three years of market training, VOYAH's brand awareness is gradually rising, the cornerstone of users' word-of-mouth is also rapidly expanding, and brand marketing is gradually maturing.
In 2023, through the wonderful performance of heavyweight events and activities, VOYAH has achieved cross-border communication of product strength and brand influence.
"If the country has a big event, there must be an east wind", VOYAH has carried forward this tradition of Dongfeng, and has helped more than 30 heavyweight activities with the role of the only officially designated car, providing green travel services for national ceremonies, international forums, large-scale conferences, etc., demonstrating the extraordinary strength and elegant style of VOYAH Automotive, and winning a good reputation.
VOYAH is a user-oriented technology company, and users are our bosom friends and friends.
In 2023, users will advertise at their own expense for VOYAH in city landmarks, and we will let users appear on the "world's first screen"; Users are willing to be "VOYAH people who don't get paid" and contribute to the development of VOYAH, and we invite 5,000 users from all over the world to become the protagonists of the "User Night". This kind of relationship of "co-creation, sharing and co-growth with bosom friends" has made VOYAH's reputation better and better.
As cars enter the digital age, the connection between products and users is more direct, and the user experience is becoming more personalized and interactive.
Focusing on the full life cycle experience of users, VOYAH has always been committed to providing online and offline linkage, seamless car buying experience and digital interactive experience directly to users.
Based on the world-class 4.0 digital factory and the new digital platform, users can see the whole process of order production, matching, manufacturing, logistics and delivery of the whole vehicle after placing an order on the official APP, so as to achieve transparent order delivery.
As of the end of last year, the number of users in the VOYAH app was as high as 6 million.
In 2024, the market will still be "involuted", the competition will be more intense, and the competitive situation of "fast fish eating slow fish" will be further highlighted.
This month (April), VOYAH ushered in the 100,000th vehicle officially rolled off the assembly line, which is not only a growth in volume, but also a foundation for the high-quality development of the company.
Standing at this new starting point, VOYAH is constantly seeking new breakthroughs, and by the end of this year, we will strive to achieve the goal of reaching the second 100,000 units.
In order to achieve this goal, VOYAH will strive to achieve a new marketing pattern of online and offline interconnection and interaction through the exploration of innovative marketing.
At the beginning of the year, VOYAH reached strategic cooperation with Huawei, JD.com, etc., and in the future, VOYAH will continue to put itself in the tide of the Internet, build a mutually beneficial user ecosystem with more friends with a more open mind, and jointly empower a better travel life.
Not long ago, with the theme of "Designing Evolution", VOYAH opened a grand brand launch conference in Italy, becoming the first high-end new energy vehicle national team in China to enter Italy.
At the same time, VOYAH brought the i-Cozy concept car to Milan Design Week, which won praise from many of the world's top designers.
In the face of the continuous development and changes of the new energy industry under the new situation, we can only break the bottleneck by taking advantage of the trend and taking advantage of the situation.
Not impetuous, not exaggerated, have a bottom line, abide by the rules, do not play "edge ball", convey the correct product and brand value, and establish a real and credible user reputation.
Here, we also look forward to working with all colleagues to achieve a win-win situation and jointly promote the development of China's new energy vehicle industry!