This weekend, the mainland film market will welcome 14 new films.
Generally speaking, after the Dragon Boat Festival, it is the summer file, so this weekend is also the first wave of new films in this year's summer file, but unfortunately although there are many of them, the audience's enthusiasm has only given one new film, that is, "Volleyball Boy!!!" Junkyard Showdown.
"Volleyball Boy" won the pre-sale championship, Lu Jingshan ran away, and Peng Yuyan's new film box office was only 1.08 million.
Among the 14 new films this weekend, there is also "Volleyball Boy!! "Garbage Dump Decisive Battle", "Dog Formation", "Top Secret Mission" and "Mysterious Friends" have attracted a lot of attention.
Among them, the box office of "Top Secret Mission" pre-sale plus screening is only 6,900 yuan, such a dismal box office has made the filmmaker lose confidence, and although Lu Jingshan is the heroine of "Wolf Warrior 2", neither the appeal nor the audience popularity can be compared with Wu Jing, so the movie has been officially announced to be withdrawn and run away.
The publicity of "Dog Formation" is huge.
Director Guan Hu's personal works broke 8.6 billion at the box office, ranking tenth in the box office list of directors in film history, and the last director's film "Eight Hundred" won 3.1 billion box office, plus invited Peng Yuyan, Tong Liya, Zhang Yi, Yuan Hong, Wei Chen and other nearly 30 stars to star, it is definitely the strongest domestic film with the strongest star lineup this weekend, but unfortunately as of 23 o'clock on June 13, the pre-sale box office of the film is only 1.08 million, and the performance is average.
"Volleyball Junior!! Junkyard Showdown, on the other hand, presents an overwhelming advantage.
As of 23 o'clock on June 13, the pre-sale box office of the film exceeded 24 million, of which the pre-rehearsal films on the first day accounted for 35.2%, and all box office data far exceeded the new films in the same period.
This is the super popular Japanese comic "Volleyball Boy!! The theatrical version of "will tell the most popular and exciting garbage dump battle", and Riman has a large number of die-hard fans in the Chinese mainland, so "Volleyball Boy!! is actually similar to a traffic fan movie, and it is likely to take the route of box office diving, but with the support of fans, the final box office of the movie in China is expected to hit 300 million.
If nothing else, China will surpass North America to become the largest overseas box office for films.
In contrast, "Mysterious Friends", which is also an imported film, is a bit embarrassing.
The overseas box office broke 1.2 billion, and China only sold 230,000 on the first day, and Hollywood's R-rated film was stunned!
The duel between domestic films and imported films in the Chinese mainland market has been a competition between domestic films and Hollywood for a long time.
Unfortunately, in recent years, Hollywood blockbusters in the mainland market are one by one, but Japanese films have become the representative of imported films, "Lingbud Journey", "What kind of life do you want to live", "Slam Dunk" and so on have achieved extremely excellent box office results, and even the Chinese mainland box office has surpassed the home market of these films Japan, becoming the largest box office of films.
Hollywood blockbusters are getting more and more lonely, and this "Mysterious Friends" is a typical example.
"Mysterious Friends" in the North American market is the first shot of the summer file, the world premiere on May 17, the local North American market finally won the box office of 95.75 million US dollars, this achievement is average, the current overseas market broke 163 million US dollars, that is, 1.2 billion yuan, the world's major film market is only Chinese mainland has not been released.
The production cost of the film is as high as $110 million, and the pressure to recoup the box office is huge.
The filmmaker naturally set its sights on the audience in Chinese mainland, but did not expect to be directly confused.
As of 23 o'clock on June 13, the pre-sale box office of "Mysterious Friends" in China was only 230,000 on the first day, and the proportion of pre-rehearsal films on the first day was only 6.5%, indicating that Chinese theaters are also extremely optimistic about the box office prospects of this film in the mainland.
The movie stars Deadpool Ryan Reynolds, and fans can guess that "Mysterious Friends" is a large-scale R-rated comedy.
But Chinese fans don't have to worry, this Chinese version is 105 minutes without cutting.
"Mysterious Friends" tells the story of the little heroine and a group of imaginary friends.
There are actually no action scenes in the whole film, of course, the special effects of the animated characters cost money, but according to the setting, it should be made into a young children's movie, but I didn't expect Ryan Reynolds to be possessed by Deadpool in the film, and said a lot of flavorful jokes, and the restricted lines are flying all over the sky, this contrast makes the positioning of the movie unclear, the audience will not take their children to watch it, and adult audiences feel that the movie is naïve.
As a result, although the movie won the North American box office, it could not be won by word of mouth.
At present, the final box office of the film in the Chinese mainland market will not exceed 30 million, I am afraid that it will not be able to help the film to achieve return to the cost and make money, which also means that the four blockbusters "Mysterious Friends", "Stunt Maniac", "Rise of the Planet of the Apes: New World" and "Mad Max: Berserk Goddess" at the beginning of this year's North American summer file have all been wiped out, and they have all lost miserably.
It can only be said that whether it is Chinese mainland or North America this year, the film market is a little deserted.