Not long ago, another brilliant page was added to the history of China's high-altitude flat belt movement. Shi Hailin, the first person in China's high-altitude flat belt, the holder of a number of world records in high-altitude flat belts, and the owner of the Xingtu Yaoguang C-DM, once again broke through the limit in the Yellow River Big Ladder Cliff Scenic Area in Hejin City, Shanxi Province, using the Yaoguang C-DM as a stable anchor point on the shore, and "leaping over the dragon gate" with extraordinary skills and fearless courage, setting a new record for the longest high-altitude flat belt walking in Asia. Shi Hailin said: With Yaoguang C-DM as my strong backing, I firmly believe that in the face of any challenge, as long as the mind is like a rock, there is no place that cannot be reached.
This leap is not only a challenge to personal limits, but also a vivid interpretation of the brand spirit of Xingtu - surpassing oneself and never stopping. Shi Hailin and Xingtu take "challenge" as the background color of their lives, and this spirit of exploring the unknown, pursuing excellence, striving for excellence, and having the courage to self-transcendence is the core of the Xingtu brand; This is not only the label of Xingtu, but also the unremitting pursuit of every Xingtu car owner, who goes all the way with Xingtu to achieve a better self.
Dare to surpass, users go hand in hand with technological innovation
In recent years, China's automobile has embarked on a "new" path to innovation-led development, among which Chery's high-end brand EXEED Xingtu is the best model. Since the beginning of this year, the upward and future trend of the Xingtu brand has become stronger and stronger, and the strategic transformation of new energy has entered the fast lane. On June 3, Xingtu announced its sales success in May, with a total of 9,467 new cars sold, a year-on-year increase of 24.4%, of which the proportion of new energy products exceeded 50% for the first time. Up to now, Xingtu has sold a total of 41,195 vehicles from January to May.
Putting aside the phenomenon and looking at the essence, from the perspective of the entire industry, the Xingtu brand achieves high premiums and high sales volume from the spirit of transcendence, and the breakthrough in user portraits and technological innovation. At the technical level, Xingtu is taking the two major technology platforms of "M3X super-hybrid + E0X electric" as the cornerstone, fully laying out the full-track technical routes such as plug-in hybrid, pure electric, and range extension, and plans to realize the new energy transformation of all products in the first quarter of 2025. Since the beginning of this year, Xingtu has successively launched new high-quality new energy models such as C-DM, Yaoguang C-DM, and Star Era ET, and the product structure has become more perfect. At the same time, Xingtu also actively listens to the voices of users, continues to iterate on existing products, and continuously meets the needs of consumption upgrades with better product strength.
In the past five years, the Xingtu brand has gained a large number of valuable users and fans. They are a group of high-quality users who understand cars, pursue performance, and are pragmatic and low-key, including representatives of various industries, who support, identify and love the upward trend of Chinese automobiles, and are willing to take the initiative to pass on the brand reputation of Xingtu and become the best spokesperson for the brand spirit of "dare to surpass". In the future, with the introduction of more highly competitive new energy products, the user stickiness of the Xingtu brand will continue to increase, and the user portrait will continue to rise and be new.
Based on real challenges, Xingtu has always been user-oriented
With the advent of the new energy era, today's consumers are becoming more and more knowledgeable about the automotive industry and the automobile industry. Compared with the long and boring technical presentation, real and down-to-earth challenge activities have become the best communication method for car companies, and Xingtu uses the two keywords of "real" and "extreme" to explain what it means to start from user needs.
From the challenge of 10,000 people in December last year, to the challenge of 1200.1km of minus 30 degrees Celsius in the north line in January this year, and the challenge of 1418.2km in 19.5 hours of a tank of oil on the south line, to the 6.6kW external discharge challenge in February, the chassis impact safety incident in March, and finally to the well-known explorer Ed Stafford (Ed Stafford) bravely entering the snowy Death Valley, Yaoguang C-DM has broken through its own limits again and again.
Last month, the Epoch ET 31.9-meter air fall test was a complete success, which once again refreshed the public's perception of high-end new energy products, and proved that "safety is the greatest luxury" with its strength. Whether it is the Yaoguang C-DM "Crossing Dao Mountain" chassis collision incident that is popular on the whole network, or the blockbuster Star Era ET 31.9-meter drop experiment, etc., it is Xingtu's test of product safety strength and adherence to the brand promise. Every extreme challenge interprets that Xingtu exceeds expectations with its strength and brings users a more secure and comfortable driving experience.
Write at the end
As the direction of the upgrading of the automobile industry, new energy is reshaping the pattern of the automobile industry and bringing new opportunities for independent brands. For the Xingtu brand, as the "spire" of Chery Group's brand pyramid, we have reason to believe that it will help the high-quality development of Chinese automobiles and become the dream team of Chinese brands going global.