As an innovative development strategy, the "public transport +" model is fully empowering the media value of urban public transport, showing strong publicity reserves, precise customized services in the form of diversified media, and deep integration with commercial formats and cultural activities, which has improved its infinite attractiveness and competitiveness.
The "cheongsam" bus helps the college entrance examination
The flag opens "Desheng" and "Ziding" can be hit
Photo: Hangzhou Bus Media
The annual college entrance examination is a grand event of common concern to the society, candidates are nervous to prepare for the exam, and parents are doing their best to support them. On June 7, the first day of the college entrance examination, a special and warm scene appeared on the streets of Hangzhou, where a No. 69 bus dressed in a "cheongsam" shuttled on the city's roads, becoming a unique landscape.
Photo: Hangzhou Bus Media
This specially decorated "cheongsam bus" is a special gift carefully prepared by Hangzhou Bus Media for college entrance examination students. The body is inspired by the elegant cheongsam, the colors are bright and creative, and the main colors are red and purple, red means "red luck", purple means "purple will be able to win", which conveys the deep hope for the candidates to be successfully admitted to the ideal school, and the body is painted with exquisite national style cheongsam patterns and "victory charms", which means wishing the candidates a better future.
Photo: Hangzhou Bus Media
The appearance of the "cheongsam bus" immediately aroused heated discussions and praise among the citizens. Many parents and candidates have said that such ideas are not only eye-catching, but also feel the warmth and strength of the city. In the tense examination atmosphere, this cheongsam bus is like a fresh wind, bringing some relaxation and joy to the candidates!
Photo: Hangzhou Bus Media
The interior design of the carriage is also full of details, and each handle is matched with different "greeting charms": "Qingyun Straight Up", "High School in One Fell Swoop", "Gold List Title" and so on. The baffles inside the "cheongsam bus" have also been completely renewed, replaced by a beautifully designed good luck sign, which not only adds a strong cultural atmosphere to the college entrance examination, but also shows the city's emphasis on education and talents. During the college entrance examination, the bookmarks in the car are distributed free of charge and limited to the public passengers, and each bookmark represents a "greeting charm" sent by the "cheongsam bus", which not only provides substantial help for the candidates, but also gives them great support and encouragement at the spiritual level.
Photo: Hangzhou Bus Media
Choosing the route of Route 69 also contains "careful thinking". As an important bus line in Hangzhou, No. 69 is both "smooth" and "long", and there are Hangzhou No. 11 Middle School (Daguan Campus) college entrance examination center and Hangzhou Yucai Middle School high school entrance examination center near the way. Bus No. 9885 to "Desheng Road" crosses the Shengli River and connects several residential areas and schools, which is an important travel choice for many candidates to go to the examination venue. The cheongsam bus runs on the long Desheng Road, which means "Qikai 'Desheng'", full of "careful thoughts" to express the sincere blessings to the candidates, and also makes this "cheongsam bus" more characteristic of Hangzhou.
One of the must-choose channels for fans to support
Maximize the value of public transport media
Photo: Dalian Traffic Advertising Co., Ltd
Fans using bus body ads to support their favorite team is an innovative marketing method that can effectively enhance the team's brand image and fan engagement. Not only does this increase the visibility of the team, but it also strengthens the sense of community and belonging among fans.
Photo: Dalian Traffic Advertising Co., Ltd
By displaying the team's logo or slogan on the bus, the team can use this public space for extensive visual promotion, which is a cost-effective and wide-ranging approach, especially in large cities.
Photo: Dalian Traffic Advertising Co., Ltd
Showcasing the team's unique logo and history through bus body advertising can effectively enhance the team's brand image and attract more fans. It not only uses the enthusiasm of fans to achieve multi-faceted communication, expands the brand voice, but also gains the accurate positioning of the audience.
Photo: Dalian Traffic Advertising Co., Ltd
As a movable form of outdoor media, bus media advertising is the most "active and active" in communication mode compared with other outdoor advertising. For fans, choosing outdoor advertisements with wide coverage, high reach and representative coverage can not only fully demonstrate the power of fans to express the love of fans, but also play a role in promoting idols.
"Green Mood" bus
The "Conspicuous Bag" accompanies you on your travels
Photo: Shanghai Xinyun Media Co., Ltd
Early summer has arrived, and the ice cream market has entered the peak season. Mengniu's green mood, known as "national ice cream", quickly unlocked the green marketing game. The green bus drove into the streets of Shanghai, turning into a "conspicuous bag" in the city in seconds, and there were countless fans.
Photo: Shanghai Xinyun Media Co., Ltd
Mengniu, a national brand, teamed up with Shanghai Xinyun Media to choose public transportation closely related to urban life and travel trajectory as the carrier, output the concept of environmental protection with fresh and beautiful green pictures, and convey the brand proposition of "a bite of nature". The green bus walks through the streets and alleys, presents a large area of three-dimensional, and combines golden routes, full of good mood, reaching thousands of households, and quickly establishing an emotional connection between the brand and consumers.
Photo: Shanghai Xinyun Media Co., Ltd
Environmental protection has become one of the important consumer trends, and the mode of public transportation travel also coincides with the concept of carbon reduction action, "Mengniu Green Mood" green bus not only reflects the brand's attention and support for environmental protection, but also shows the innovative thinking and exploration space of urban public transport media in marketing, and uses media strength to help brands take the path of brand differentiation and highlight the pattern of big brands.
Photo: Shanghai Xinyun Media Co., Ltd
Mengniu's partnership with Shanghai Xinyun Media is a successful brand marketing campaign that leverages buses, an important part of urban life, to capture consumers' attention through innovative advertising formats and content.
Photo: Shanghai Xinyun Media Co., Ltd
At the same time, it is also an active exploration of Mengniu in the field of environmental protection, which has successfully integrated the brand concept with urban life, further enhanced the influence and reputation of the brand, and injected new vitality into the long-term development of the brand.
A new image business card of food culture
Speak for Tangshan and speak for yourself
Photo: Tangshan Jiaofa Gongruju Industrial Co., Ltd
As the mobile landscape of urban cultural tourism promotion, the "bus +" mode appears as a new concretized image of "food + culture", creating a more vivid and intuitive highly suitable publicity effect, and making the cultural tourism business card more vivid and flavorful.
Photo: Tangshan Jiaofa Gongruju Industrial Co., Ltd
Recently, a fiery and dazzling bus-themed body appeared on the streets of Tangshan City, with a new image of food culture business card, Tangshan Jiaofa Gongruju Industrial Co., Ltd. endorses Tangshan for itself. As a carrier, the body carries a full pyrotechnic design, renders the enthusiasm of the Tangshan banquet with a hot red, and warmly conveys the delicious food through the lively and festive banquet scene elements, so that even if it is a brief introduction, you can also strongly feel the profound food culture of Tangshan.
Photo: Tangshan Jiaofa Gongruju Industrial Co., Ltd
The theme body has attracted the attention of many passers-by with bright colors and vivid patterns, which can not only enhance the popularity and reputation of Tangshan Banquet, but also further promote the spread and development of Tangshan food culture, so that more people can feel the charm of the city.
Photo: Tangshan Jiaofa Gongruju Industrial Co., Ltd
Food culture is a major feature of Tangshan City, through the display of urban public transport media to attract more tourists to taste, experience, promote the development of related industries, promote the development of Tangshan tourism economy, the form of "public transport +" food culture business card will help enhance the soft power of Tangshan City's urban core.
Photo: Tangshan Jiaofa Gongruju Industrial Co., Ltd
Urban public transport media plays an important role in cultural communication and urban development, with the theme of food culture, to create a unique city business card, not only to promote its own media value and services, but also to spread Tangshan's food culture and city spirit to a wider audience. Tangshan Jiaofa Gongruju Industrial Co., Ltd. actively participates in the construction of urban culture, which not only reflects the social responsibility of urban public transport media and its contribution to urban development, but also enhances its own brand image and market competitiveness.
Part of the information sources: Transportation and Tourism Herald, Shanghai Xinyun Media