Knowledge idol, trapped in variety shows.
Author | Context Jia Xuan
Edit | Shi Can
When it comes to "knowledge idols", you may first think of Luo Xiang, Xue Zhaofeng, and Xu Zhiyuan. But today, those who have become popular through variety shows, or young talents in a certain professional field, are our protagonists.
In Vanity Fair, knowledge is like a tool to success. "National" pan-knowledge variety shows such as "One Stop to the End" for knowledge answers, "The Strongest Brain" for brain competition, and "Strange Story" for tit-for-tat are all petri dishes for knowledge idols.
Under the narrative of increasingly idolized variety shows, the aesthetics of knowledge idols are changing, and the attribute positioning of people is also changing, some people have entered Vanity Fair, some people have returned to do academics, some people are confused, and some people are surrendered. There are mixed emotions in this group.
The article is very long, we try to sort out the history, observe the current situation, and conduct interviews and research on young intellectual idols, presenting the era of variety shows, what kind of existence should the knowledge idols be?
<h1 class="pgc-h-arrow-right" data-track="11" > the darling of variety shows</h1>
On March 21, Pu Yixing and Qi Sijun explored Tang Jiuzhou, a contestant in "Youth with You 3", and posted a group of backstage photos on Weibo. "Pu Yixing Qi Sijun watched Tang Jiuzhou's performance" was also immediately on Weibo's hot search.
The fate of the three began with Mango TV's variety show "Famous Detective Academy", this "integration" also ignited the "soul of the group" of the fans of the show, and everyone was moved by "the brother is guarding the dream of the younger brother".
In 2019, "Detective Academy" was born. It is a show derived from "Star Detective", and the person who wins the game in each episode of "Detective Academy" has the opportunity to play the role of assistant detective in "Star Detective".
Stills from the third season of Detective Academy
(From left to right: Guo Wentao, Cao Enqi, Tang Jiuzhou, Qi Sijun, Ye Xunmin, Shao Mingming, Pu Yixing)
Image source: Sina Weibo @ Famous Detective Academy Secret Escape God Edition
The assistant detective "role" can be traced back to 2018, and "Star Detective" opened the mode of "star-element combination" in the fourth season, inviting pu Yixing, Tang Jiuzhou and Zhou Junwei as assistants. They are different from the young people in the entertainment idol industry, and compared with the intellectuals, they are more idolistic; compared with the stars in the show business circle, they are "highly regarded" by virtue of their knowledge.
The sixth season of "Star Detective" adopts a dual detective model, that is, the original detective assistant is promoted to a detective, and also has the right to vote. A significant change brought about by this is that the guests have a more important "role" in the show.
Three years ago, in a two-plus-hour show, each assistant could only get 10 minutes of footage. Nowadays, the detective can almost "sit on an equal footing" with the star guests, and Pu Yixing and Guo Wentao also undertook the interstitial advertising shooting of the "golden lord" Soul App for the first time.
The audience loves, the advertising favors, and the program is pampered.
The birth of "Detective Academy" is related to Mango TV's other variety show in 2018, "The Great Escape of the Secret Room, The Great God Edition", both of which are member programs of Mango TV. Due to the particularity of script killing and room escape, "Star Detective" and "Room Escape" will invite "industry gods" and "college students" to play before the official recording, and the network program just needs to create some exclusive content for members, "Room Escape • God Edition" is an experimental attempt of the program team.
After the first two attempts, He Shu, the producer of "Star Detective", and the team found that the effect of the god version originally positioned in the "member tidbits" far exceeded expectations, and they realized that "these little brothers can also become the protagonists".
Inspired by the dashen version, "Famous Detective Academy" has successively gathered Pu Yixing, Guo Wentao, Wang Chunyu, He Yunchen, Li Jinye and other young, handsome-looking, famous school background "knowledge idols" together to shoot their own variety shows.
In the subsequent recording, "Famous Detective Academy" began to break away from the pure attachment of "Star Detective" and became a "cultivation system" group with little brothers as the core. "We don't actually position them as 'intellectual idols', in my opinion they are a group of young people with connotation and wisdom." He Shu said.
The "Star Detective" program group is like a downstream undertaking platform in the knowledge idol industry chain, good at mining, combining and coordinating the survival activities of the entertainment industry's "ordinary people" in the program, and some of the contestants of those programs such as "One Stop to the End", "The Strongest Brain", and "Heartwarming Offer" have been undertaken. In hindsight, the core function of these programs is to disseminate expertise in one or more fields and unearth a large number of dynamic entertainment industry "reserve troops" with certain intellectual backgrounds.
In their growth, there is a policy dividend that cannot be ignored. In 2017, the State Administration of Press, Publication, Radio, Film and Television issued the Notice on Making the Satellite Comprehensive Channel on Television a Guided and Cultured Communication Platform, encouraging the production and broadcast of variety entertainment and reality shows that combine stars and elements. The knowledge idol with the label of "high value + high education" began to shine in variety shows.
These intellectual idols are born "plain people" and have certain specialties in the original field, and after being selected by the program group, this specialty is amplified in the variety show, and they enjoy the treatment of entertainment stars to some extent, becoming the "darlings" in the entertainment industry market.
After the watershed in 2017, the knowledge idols of ordinary people have become a presence that cannot be ignored in China's entertainment content industry, and they are constantly hovering between hard-core knowledge and mass entertainment. In the history of Chinese variety shows, knowledge idols and variety shows have been born together.
Over the years, pan-knowledge programs have been combed out of the Hedgehog Commune
<h1 class="pgc-h-arrow-right" data-track="11" > sprouts: the rise of local stations</h1>
On July 16, 2000, CCTV broadcast "Samsung Intelligence Express". It was hailed as the most authoritative and award-winning intelligence competition program in China at that time. At that time, when the channel specialization reform was being carried out in China, CCTV began to launch special programs with a more clear audience.
Compared with other puzzle programs, the characteristics of "Samsung Intelligence Express" are high school students, the contestants and the contestants answer questions between each other, and the question team is composed of doctoral students and expert professors from universities such as Qingbei. Through online registration, divisional interviews and school recommendations, the program team selected high-quality players from more than 20 million high school students and invited them to compete on the spot.
Although it has been more than a decade since the suspension of the Samsung Intelligence Express in 2009, people can still find some traces of the participants of the Samsung Intelligence Express on the Internet. That may be the closest to the "knowledge idols" at the beginning of the popularity of domestic TV variety shows.
More than a decade ago, student fans expressed their love in a cautious and reserved way, and their imagination of the relationship with "intellectual idols" was quite simple and naïve. They get closer to the school bullies by writing letters and messages on Tieba and adding QQ attention to space, using "I am very ordinary, can I be friends with you" to express admiration, and "he is also an ordinary person, don't look down on yourself" to motivate each other.
After the successive suspension of CCTV puzzle programs, local stations have risen strongly. The emergence of "One Stop to the End" in 2012 pushed the audience's obsession with "knowledge idols" to a peak. But in fact, this is not a show to "turn the tide" of this vertical market, but the evolution of the program producers after actively catering to the form of entertainment, under the highly inward development of the times, the audience sends a strong demand signal for differentiated idols.
Source of the picture "One Stop to the End"
Compared with the past puzzle programs, Jiangsu Satellite TV's "One Stop to the End" is more entertaining, and the program team will spend more attention on ordinary people.
A netizen who has participated in the recording of the program said that she was impressed by the dedication of the staff of "One Stop to the End". Six months after she signed up through the website, she suddenly received an interview text message, and at 7 o'clock in the evening after the interview ended, she received a call from the program group. In the following week, the program team will call her almost every day, one is to discuss the relevant matters of recording, and the other is to chat with her about life, in order to dig out her interesting experiences and topic points.
Variety shows began to understand the importance of digging into characters. They find a variety of contestants and label them as their own, making them easier to be remembered by the audience and increasing the popularity of the show.
"Answering crazy maniac" Zhou Tao, "Peking University Reading Star" Zhang Xuejian, "God of Standing God" Tan Yue... In 2013, the peak duel between the "Station Gods" "Battle of the Gods" also made "One Stop to the End" the top of the night's program with a high rating of 1.38% (CSM45 City ratings data), and the winner Tan Yue reached the top of Weibo hot search and became the object of public discussion after tea.
However, as the show aired season after season, the contestants' labels also tended to be repetitive and single. Finding the "new selling points" of the contestants has become a challenge that the show has to face in order to prolong its life. "One Stop to the End" constantly adjusts the gameplay, but the reputation gradually declines. Many viewers questioned the "taste" of the program, commenting: "It is better to change it to 'academic qualification show', 'love experience show', 'knowledge show of the back question bank'." ”
Compared with the knowledge answers of "One Stop to the End", "The Strongest Brain" launched in 2014 focuses on a more "hardcore" brain competition.
When it comes to "The Strongest Brain", it is difficult to avoid a name - Wang Yuheng. He is the unofficial mascot of the show, and became famous for the second season of the "micro water identification" project, and was affectionately called "water brother" by netizens.
Wang Yuheng's "Microscopic Water Identification" image source "The Strongest Brain" season two
Wang Yuheng represents the early positioning of "The Strongest Brain" to a certain extent. Douban user @斋宅窄寨 described the contestants of "The Strongest Brain" as "the X-Men in reality, with different abilities and different personalities". The program shows the brain challenge project with a difficulty coefficient beyond ordinary people, which makes people can't help but sigh that the human brain can reach such a level.
In the program, "god-level brain" labels such as "memory master", "blind chess master" and "listening prodigy" are constantly emerging, which come from the ability of the contestants themselves on the one hand, and from the packaging of the program group on the other hand. Editing, rules, scripts... They may all become "accomplices" in the show "God-making".
In Wang Yuheng's view, the "unbelievable" projects that the audience saw in the program are all well documented. He tried to convey the principles behind each project, but eventually cut it out to ensure that the show was effective. "If I were to edit, I would tell you the design principles and problem-solving ideas of these projects, like approaching science, rather than making people feel unattainable."
Wang Yuheng and the show team's battle of trapped beasts lasted until the fourth season, and the "water brother", who was revered as a "god" by the people of the whole country, lost to his opponent Yu Yipei in the game of observing microalgae.
The clips broadcast by the program were not alarming, but according to feedback from the audience, some guests and Wang Yuheng's WeChat group recordings, the scene was once very embarrassing. The whole network was buzzing about "Wang Yuheng's withdrawal from the competition" and "Yu Yipei's cheating".
Wang Yuheng left a decent farewell in the show. "I don't argue with anyone, who fights with me, I don't care. I love nature, followed by art, I roast my hands with the fire of life, the fire withers, and it's time for me to go. ”
<h1 class="pgc-h-arrow-right" data-track="11" > turn: less popular science, more reality shows</h1>
"One Stop to the End" finally has to face the balance between knowledge and entertainment, and the puzzle variety show with knowledge competition as the main form is a program mode that is easier to operate but difficult to expand. Some people keenly found that the program team will deliberately find some "good-looking" contestants to create their "beautiful and talented" image.
As early as 2016, "One Stop to the End" opened the first "World Famous School Championship", committed to finding high-value school bullies and creating a famous school "male god/goddess".
The experience of Chinese mainland "Idol Year One" in 2018 gave this model more successful verification. In the 2018 "One Stop to the End" "Hall of Fame" competition, the program team will be "Nanda Colonel Grass" Pu Yixing and "Peking University Grass" Guo Wentao, the formation of the "Jincao Team", the combination of the two high-value students quickly gained a large number of "girly hearts", the program later added some ambiguous special effects, fans named this pair of schoolmasters "North and South CP".
Four years have passed, although the popularity of the program of "One Stop to the End" is not as good as before, the vitality of "North and South CP" has continued in network variety shows such as "The Great Escape Room", "Star Detective", "Famous Detective Academy" and so on.
"North-South CP" Weibo Interactive 丨 Image Source Network
The idol narrative also brings a turnaround to the mire of "The Strongest Brain".
"The Strongest Brain Season 5" is "Burning Bar Brain Season 1" in the publicity of the focus on the "youth brain", looking for 14 to 26-year-old genius teenagers, the number of audition applicants exceeded 100,000, and finally through 3 tests to screen out the top 100 players, there is a "brain 101" meaning. Sang Jie, the producer who originally "cried and shouted never to do it again", also persuaded Wang Yuheng, the focus of the contradiction of the previous season, to re-emerge from the mountain.
Wang Chunyu was one of the contestants in the fifth season, and he was still studying at Tongji University at the time. Unfortunately, the rehearsal the day before the recording of the program at the end of 2017 clashed with the reporting time of one of his doctoral programs, and he became the only contestant to miss the rehearsal, and was the last to arrive in Nanjing.
It wasn't until the first recording scene, when the host Jiang Changjian announced his initial ranking, that he knew he was in third place. Standing close to the C stage, he opened his mouth in surprise, "I didn't expect the score to be so high, and the reaction was very real." ”
He was eliminated in the first round of the 100-in-80 math Huarong Road competition. Half an episode was "killed", and Wang Chunyu quickly turned the page on the show.
The first episode aired on January 5, 2018, and he studied alone in the library. On the way back to the dormitory, his mobile phone suddenly rang non-stop, frantically receiving screenshots of Messages such as WeChat friends and Weibo private messages. He rushed back to the dormitory to watch the show, and the focus of the first editing fell on He Youjun, the "son of the gambling king", and himself: the handsome two people appeared in the scenery, and the first level of the hundred-person grab-place competition, He Youjun took the first place, and he was eliminated.
Players with high IQ and high appearance are suddenly eliminated, and the psychological impact on the audience is huge.
Wang Chunyu received hundreds of WeChat messages that night, friends who had not been in touch for a long time came to greet him, and strange Weibo private messages have been continuous, and the 3 words of "Wang Chunyu" hung on Weibo hot search all night. In the 3 or 4 days after the first episode was broadcast, he did not sleep a single restful night, and his spirit was highly nervous. For the crazy love and high evaluation of netizens, he is a little scared, feeling that he is not worthy of being so sought after, "Life is sometimes like this, you pay 1% of the time, get 99% of the effect, this is a very fortuitous thing." ”
That night, in addition to He Youjun and Wang Chunyu, the other two high-value players, Wang Zirun and Liu Xingtu, also appeared on Weibo's hot search, and were later officially stamped as "Brain F4".
Image source: the public account "The strongest brain"
In this regard, the producer Sang Jie was particularly excited that night, she found that "The Strongest Brain" can really be transformed from a brain show to an idol show, and these "coincidences" seem to strengthen her determination to continue to take the "idol" route. As a result, when Sang Jie did the new season of the show, her thinking changed a little. She later elaborated on a Weibo post about the "new routine" of doing shows, that is, prioritizing "good looks" before "justice."
But "appearance is justice" has gradually become a "sword of Damocles" hanging above the variety show.
Some people commented that if the first four seasons of "The Strongest Brain" is a scientific reality show, then "Burn The Brain" is a brain idol competition reality show, with less scientific components and more idol selection components. On the basis of the fifth season, the shots of the sixth season are more aimed at the contestants and scenes with good looks, topicality, and possible CP sense.
Wang Yuheng realized early on the growing narrative problems in the show. By the sixth season of "The Strongest Brain", he was no longer involved in the recording, and a "black curtain battle" caused a sensation.
All the controversy, along with the contradictions accumulated in previous seasons, broke out after a match between Wang Yimu and Wang Decai. After the program was broadcast, The captain of the Cloud Team, Bao Xu, publicly wrote an article questioning Wang Yimu's cheating.
Because Wang Yimu's overall strength rank is low, many netizens also have doubts about the results, speculating that the program group may want to save him and another player, Ding Ruoxuan, and found that Sang Jie bluntly wrote "These two chess pieces cannot be lost" in a comment. This comment was wildly retweeted and led to a war of scolding.
The controversy lasted for many days, triggering responses from various people including team members, captains, star guests and the program team. The program officially accused Bao Of having violated the law and terminated the contract with Bao; Sang Jie and the scientific judge Wei Kunlin were exposed to an extramarital affair, although the rumor-mongers later clarified in public writing, and could not save the end of the chicken feathers.
Until now, Wang Yuheng still regrets it. He has feelings for The Strongest Brain because he came out of the show.
"I feel like when I'm there, at least I can balance the relationship. Although the program team will also cut out what I said, all the captains, guests, contestants, more than 800 spectators on the scene, more than 100 staff, including manufacturers, they can hear. I can guide like a 'parent', at least I can do something to show my attitude. ”
Wang Yuheng has struggled to maintain a delicate balance in the show. Of the three captains, he leads the team in a "nanny-style" sparring style – not caring whether the players will eventually win the game or not, but hoping that they will show the most attractive side, cherish the opportunity to compete, and enjoy the stage. At the same time, he will also warn the team members that if you choose to say "stage book" on the stage, whether you are lifted into the clouds or fall into the abyss, you must bear all the consequences yourself. It's a matter of values.
It is true that many people will feel that Wang Yuheng is a "thorn head", but more people respect him. He has a good relationship with the players in private, and is often jokingly referred to as "Uncle Wang", "Lao Wang next door", "Chairman of the Trade Union", "Director of the Women's Federation"...
Wang Yuheng knew in his heart that when he confronted the program team, he was standing in front to protect everyone. Those who are silent mostly, some tend to program groups, some tend to their own hearts. After he withdrew, the stable structure of the triangle was broken, and "the stool was unstable.".
But Wang Yuheng still felt that she could not go back, and with the passage of time, "The Strongest Brain" gradually became an entertainment program that catered to the current market. "Now you have to find handsome guys, beautiful women, and even fry CP, smart children don't have a chance because they can't look good." Wang Yuheng sighed.
After years and years of harvesting of intellectual idols, to paraphrase Yang Meng'en's passages in "Talk Show Conference", in this emerging field, it can be described as "a king everywhere, short and brilliant".
<h1 class="pgc-h-arrow-right" data-track="11" > rebellion: "plain people rich mine" is in a hurry</h1>
In 2013, "The Voice of China" plunged satellite television into a fierce competition for music programs, and the State Administration of Radio, Film and Television announced that it would regulate the singing selection program in order to avoid a single similarity in the form of television programs.
As soon as this "song restriction order" came out, various satellite televisions have invested in the development of new types of programs. In August 2013, Anhui Satellite TV took the lead in cooperating with Energy Communication to launch the first language competition reality show "Super Speaker" in China, with the slogan of the program: Select the most talkative people in China.
"Super Speaker" has become popular with another vertical type of ordinary person through the form of expressive ability competition and selection of speech masters: rich experience, storytelling, knowledgeable, and full of positive energy. On this basis, what audience will not favor the beauty of the school bully or the male god of the university?
"Super Speaker" makes the show producers a lot of money. At the end of the second season, Energy Communication is no longer satisfied with sharing the copyright of the "Super Performance" brand with Anhui Satellite TV, and decided to "start from scratch" and launch a new program "I am an orator", the copyright is unique to Energy Communication, and the model of recording first and then purchasing is adopted. This program "Flowers Fall" Beijing Satellite TV.
However, with the simultaneous broadcast of multiple oratory programs, the orator program more quickly ushered in the crisis of narrative system collapse.
If the expression of the prime man is a "rich mine", then this "rich mine" has been almost exhausted by extensive expansion. Those repeated program formats, repeatedly mentioned inspirational stories, dream pursuits, positive energy make the audience gradually tired. Overemphasizing the story and value also makes the show appear to varying degrees of "distortion", and the "Orator" series is frequently questioned as "inflammatory", "selling miserably", "packaging" and so on.
The first original program in the history of Chinese network variety shows "Strange Story" was born in 2014, if the "Strange Story" contestants are "archaeology", you will find that many people have participated in the orator series, but their fate in these two programs is "world by world".
Liang Zhi and Liu Yuanyuan, the two champions of the "Orator", were eliminated in "Strange Story", but Ma Weiwei, who competed with Liu Yuanyuan on the same stage in the orator program, shined in "Strange Story" and became a "gentle knife" and "sharp queen". Her humorous "anti-chicken soup philosophy" is quite popular with young people.
From the perspective of the external environment, "Strange Story" pays unprecedented attention to the personality of the contestants, and realizes a kind of "rebellion" against the "inspirational/elite" people who have long occupied the mainstream of the variety market. In terms of selection criteria, "Strange Story" is not to select a certain type of contestant to cater to market preferences, but to consider whether the contestant categories in the program matrix of each season are diverse enough.
Image source "Strange Story" season seven
"'Strange Story' is a variety show, not a competition. One player wants to come out, one is to look at chance, to see if there are players of the same type as you this season; one is to be yourself, to do the ultimate in your own type, you are a hall-level player. Strange said the debater Zhao Yingnan said.
But the "pioneering work" "Strange Story" has also experienced a painful period of exploration. "Strange Story" is an original variety show, when it was first launched in 2014, no one knew how to combine debate and entertainment, and no one knew what kind of contestants the show needed.
In the traditional competitive debate circle, "Strange Story" has also faced the controversy of "this is not a debate". In the course of the debate, some contestants will make exaggerated self-expression, or use personal experience as an argument to export emotions, which are the "taboos" of traditional competitive debate. Around 2015, "Debate entertainment is the blessing of debate / the curse of debate" is a common debate topic in college debate competitions.
With the broadcast of the episode of "Strange Story", the wonderful program effects of Fan Xiangxiang, Xiao Xiao and other contestants, and the extreme popularity of Ma Weiwei, Yan Rujing and other contestants proved the success brought about by the high inclusiveness of this show.
The fledgling "Strange Story" has found a balance between debate and entertainment in the open and game. This balance allows new elements to emerge with each season of the show. There are still surprising contestants in the seventh season of "Strange Story", which seems to be looking for a kind of "law of large numbers" in the aesthetic market: the larger the contestant selection library, the more debates there are, and the closer the final popular contestants are to the aesthetic expectations of the main audience, so that the show can maintain sustainable stability and growth.
This balance makes the uneasiness faced by the show partially "transferred" to the contestants. The novelty is menacing, and the old wonders are being challenged one after another. At first, the audience will still lament the loss of the old strange, and now they are gradually accustomed to enjoying a more exciting sense of competition in the unknown.
The pressure that competition puts on players is enormous. They stood in the stands, scrutinized by the 100 spectators, paying attention to the rate of votes for each speech. When the audience becomes more and more familiar with a player, even if the player's preparation is sufficient and the speech is moving, the audience may be indifferent to his speech.
The audience's aesthetic is constantly changing, and after familiarization, it will immediately fatigue. The popularity of the players, in addition to their own strength and freshness dividends, also depends on the aesthetic "outlet".
BBking winners in each season: Ma Weiwei in 2014, Qiu Chen in 2015, Huang Zhizhong in 2016, Xiao Xiao in 2017, Chen Ming in 2018, Zhan Qingyun in 2019, and Fu Seoul in 2020. If you open the "God perspective", around 2018, the aesthetic of "knowledge idols" seems to have ushered in an "outlet".
Chen Ming is a very representative BBking. He is also a teacher at Wuhan University and has participated in several variety shows. He appeared in "Stranger Things" from the first season and was later labeled "Calling for Love at the Center of the Universe.". He once expressed his helplessness about this, because in "Strange Story", which attaches importance to personality and "anti-chicken soup", the audience mentions "Eros", which is a bit sarcastic rather than praise. This feature is like adding a "debuff" to his strong expressive ability.
After Xiao Xiao won the championship in the fourth season, "Strange Story" faced a huge crisis. Netizens questioned the old strange group, a "strange dream" is on the verge of collapse. The crew quickly took steps to drastically revise the format in the fifth season to make the competition more "ruthless". That year, Chen Ming won a well-anticipated BBking, his output was stable, he could always turn the tables against the wind, and had the reputation of "Nüwa Patching Heaven".
Waiting for the fifth season of "Strange Story" in 2019, a classic opening bar between Chen Ming and Zhan Qingyun was included in the history of "famous scenes" by the audience. This opening bar was evaluated by the outside world as "immortal fight" and "peak duel", and #奇葩说 immortal fight # also immediately appeared on Weibo hot search TOP1, causing heated discussion.
Chen Ming vs Zhan Qingyun "Immortal Fight" image source "Strange Story" season five
The debate of this "pinnacle duel" is: 1 second for all human knowledge sharing, support or not support?
After the audience is familiar with the sharpness, paragraph and value of the "old strange thing", the characteristics of knowledgeable, gentle and elegant, rational wisdom and independent criticism fully meet the aesthetic needs of the audience.
From the perspective of traditional competitive debate, the duel between Chen Ming and Zhan Qingyun, although the reaction is quick, but the dismantling of views and arguments is not "shocking". But for the general audience, their sense of coolness about the "battle of the gods" is not based on a complete understanding of the debate. One is a gentle gentleman and grounded, always hanging on the lips of his wife and daughter, the other is a Harvard graduate and humble and calm, full of independent femininity of the elite lawyer, the two of them on the debate platform, tossing and turning, this kind of battle plot and visual effects are enough to make people excited, so that the audience can feel the compelling sexiness of knowledge can be touched.
The number of episodes of "Strange Story" is increasing, and the tastes of old audiences are becoming more and more "tricky", whether it is a paragraph or a point of view, it must be more vivid and novel.
In the audience's appeal to "content nutrition", some debaters with a weak sense of variety can also find space for display in "Strange Story". For example, Xiong Hao, associate professor of Fudan University, Xi Rui, a "debate poet", Liang Qiuyang, a well-known debater who graduated from Sun Yat-sen University... In the players of "Strange Story", they are a clear representative of the genre of "reasoning".
Whether it is the knowledge answering questions of TV variety shows and online variety shows, or the speech and expression in them, these programs have not escaped the "draft logic" in essence - non-talent shows have also begun to partially use idol's industrial production method to operate contestants and find differentiated new "idols".
<h1 class="pgc-h-arrow-right" data-track="11" > knowledge and idols</h1>
In April 2020, when the whole network discussed the breakup of Luo Zhixiang and Zhou Yangqing, Ke Jie replied to a comment that "in the end it is still men's benevolence", and was involved in the feminist storm. People dug deeper and turned out a very ironic clip when Ke Jie recorded a program "Everything You Say Is Right".
The female scholar (doctor of anthropology) on the same stage generously proposed that "the New Year used to be the time for mating", but it made the 20-year-old Ke Jie fidgety: "She destroyed my original good expectations for the New Year, even if she said the truth, I couldn't accept it." I think this statement is very stupid, vulgar and stupid. ”
This show is youku's first "knowledge idol quiz reality show" produced by Youku at the end of 2017 to link idols and knowledge together. It is understood that the knowledge idols who have been active on the screen in the past two years are all alternate guests, but this show has not set off too much splash.
"What you say is right" program poster Image source Douban
Discussing why the show is not hot after the fact is inevitably somewhat hindsight. But this show sends two signals: one is the rise of the "knowledge idol" market, and the other is the incompatibility of "knowledge" and "idol".
Wu Changchang, associate professor of the Department of Journalism and master tutor of East China Normal University of Communication, believes that one of the problems in the program is that if the export of the program is an idol, then the idol production mechanism must be used. "You can see the shadow of "Happy Dictionary", the shadow of "Strange Story", and the shadow of "Informal Talks" in this show, but the different types of models are stewed in a pot, and the purpose of the show to create a knowledge idol does not match, and competition will stimulate people's fighting spirit." 」
Another problem comes from the show audience. Most of China's young people are still "small-town youth", and the label of Harvard's famous school in the Qing Dynasty may be used to shape the light of knowledge idols, but under the intensive output of knowledge, the unobstructed sense of academic superiority will also bring oppression.
Although "Everything You Say Is Right" scored 8.3 points on Douban, the feeling of more young people is: "I feel like a fool when I see them."
If you put aside the appearance value, can academic knowledge coexist with entertainment?
Liu Qing, who joined the mentor lineup in the new season of "Strange Story", mentioned the reason for his participation in the show in an interview - "In the current public space, entertainment programs occupy the main content, and "Strange Story" is a program with knowledge and speculation to discuss issues, which is a good opportunity for me to try - is it possible to bring the academic knowledge, thoughts and thinking in the college into public discussion." ”
But Wu Changchang felt that this was almost a fantasy. In his view, there is a natural and insurmountable gulf between the popular expression of variety shows and the elitism of knowledge. Pure scholarship is difficult to survive in variety shows, but knowledge variety shows have found a middle point where universal knowledge can be disseminated, and are increasingly developed.
At the end of the "What You Say Is Right" program, guest Liang Bianyou talked about his reasons for being on the show. "All the cold knowledge just adds to the jokes at the dinner table for others." It may be sugar in life, but what I want to do is medicine, not to lick something very sweet, but something more valuable. If I can't come and make medicine, I'll make the sugar and do more funny things. ”
Corresponding to Wu Changchang's interpretation of knowledge variety shows, academics are "medicine" and knowledge is "sugar". Most of the topics of "What You Say Are Right" are, on the whole, like the problems that specific audiences care about through big data screening, and the program can provide more "sugar" that points people out the direction, rather than the "medicine" to solve the problem.
Once the idol's appearance is used as the basis for screening, the program's packaging of "knowledge" may also deviate from the track.
One of the youngest guests on the show, Chen Kaijie, was introduced as a "20-year-old NASA researcher." In the same year, when he participated in "Extreme Challenge 4" as a member of the Extreme Think Tank, he continued the title of "NASA Researcher in the United States".
But the influence of "Extreme Challenge" quickly led him to be pointed out as "academic fraud". Some netizens found that Chen Kaijie was a junior in mechanical engineering at Duke University at the time, and was in a state of suspension, so-called working at NASA, just participated in a competition organized by NASA.
Another case of "human flipping" happened to He Minzhe, an intern at "Heartwarming Offer 2". Since He Minzhe appeared on the show as an intern in the kicking hall, some netizens analyzed that his internship experience could not withstand scrutiny, and in the voice of network public opinion, He Minzhe finally admitted to the act of falsifying resumes in the program.
In the Internet era, when the truth is becoming more and more difficult to hide, standing at the fork in the road between knowledge and idols, smart young people will still have moments of hesitation.
<h1 class="pgc-h-arrow-right" data-track="11" > people and goods</h1>
Zheng Xuyang, the founder of Star Canal Media, who was responsible for the casting of "Creation 101", was a staff member of the director group of "Every Day Upward" in his early years.
In an interview with Entertainment Capital, he once compared the "advertising effect" of traditional programs and celebrity reality shows: the reason why the elites found by the program group are willing to be photogenic is largely because the program can play a big role in promoting their company; in the era of reality TV, this "advertising" has become more invisible, and relies on the charm and fan stickiness of the celebrity guests themselves.
In Zheng Xuyang's view, "reality TV people" may become a profession, but many people who do not consider debuting are doing this part-time.
Knowledge idols are a typical group of "reality SHOW vegetarians" and an important raw material for content producers. Represented by Mango TV, the addition of the knowledge idol not only allows "Star Detective" and "The Great Escape Room" to achieve the effect of covering different groups of people with an IP, but also plays a very important role in the maintenance of Mango TV members.
According to He Shu, although the star versions of "Star Detective" and "Room Escape" are both brain-burning suspense programs, the user overlap is only 30%, compared with the high degree of fan overlap of "Famous Detective Academy" and "Room Escape" God Edition, who are the most active users of the platform year.
The fundamental driving force that can keep a show updated is its production ratio (ROI), and the ROI of the God Edition of "The Great Escape Room" sometimes reaches 700% and 800%. "Because it is a variety show, it takes a certain amount of time and process, and it is a project that can be expected in the future, and there must be a very large commercial space." These little brothers will also go from students to work, and even become more successful people. ”
After the success of the "Heartwarming Offer" experiment, Jiangsu Satellite TV and well-known domestic securities companies also jointly launched the workplace reality show "Shining You" in the financial industry, which is reported to have begun recording at the end of February. It is not difficult to imagine that once "Shining You" becomes a star program, it will produce a batch of newborn knowledge idols, which will be continuously transported to the "downstream" variety show.
It is understood that the requirements for refined operation in the performing arts brokerage industry are getting higher and higher, and their business covers the scope of artists, Internet celebrities, and KOLs, and also gave birth to a "new commodity" category - knowledge idols.
Beijing Youzhi Culture Co., Ltd. is a brokerage company born in this context, focusing on the operation of knowledge idol brokerage, and currently signed knowledge idols including "Strange Story" debaters Chen Ming, Xiong Hao, Xi Rui, He Yunchen and Li Chen of "Heartwarming Offer".
Capital down, catchers cast a wide net, these people who are smarter in the eyes of the outside world, when signing brokerage contracts, more clear?
Zhao Yingnan, the debater of "Strange Story", replied: "Not necessarily." ”
Yingnan Zhao spent a long study career at Tsinghua University and the University of British Columbia in court. He still vividly remembers that his first episode of "Strange Story" aired on September 21, 2018.
That night, Zhao Yingnan lay on the couch and did not stop refreshing his mobile phone. The little red dots of Weibo messages will still pop up, and many people "come" to say that they like it.
Before the fifth season of "Strange Story", there was no requirement for the debater to sign a brokerage contract. With the broadcast of the show, a variety of agents and brokerage companies found him to cooperate and sign contracts, including many large companies and star teams, Zhao Yingnan was a bit fluttery, and for a time fell into the distress of "choosing Tsinghua or Peking University".
Zhao Yingnan (first from the right) 丨 image source network
Zhao Yingnan has an agent friend who has brought out many popular artists. He wanted to listen to his friend's advice, but he was poured a basin of cold water: "Variety shows are just a temporary heat, and even the best artist resources and teams are useless to you." Even if this person has brought out Fan Bingbing, how can it help you? ”
For brokerage companies, signing one more "vegetarian" is not a burden, but the impact on "vegetarian" may be a turning point. In the first two seasons of "Strange Story", the famous contestants in the middle of the show can earn 1 million yuan in the year after the show. But this is unsustainable for the vast majority of people, money comes and goes quickly, and relying on variety shows is likely to face "unemployment in situ" very quickly.
And when intellectual idols are being scrambled by the market, women seem to "disappear".
"There is a simple and direct logic, a woman's commercial value to the female consumer group must not be knowledge."
Some agents reveal the current situation of the industry: like star-chasing, the group of consumer knowledge idols is dominated by young women, and the worship of the male god of the school bully is reasonable, while the superior-looking and capable women may be hostile. Whether it is for brokerage companies or MCNs, the risk of signing girls is very high, and it is not as good as signing boys.
Some content producers or platforms will not overly shape or emphasize the image of the goddess of knowledge. Once there is a "beautiful girl bully", the show usually intentionally or unintentionally creates emotional topics between them and other male guests, weakening their "intellectual attributes". Compared with the "brain sexy man", the "brain sexy woman" who has emerged in the show often has a short-lived fate, and the opportunity to appear on the variety show again is also greatly reduced.
Zhan Qingyun is an exception.
Zhan Qingyun is not a "beauty" in the traditional sense, her "powder sucking point" comes from the independent and wise temperament of "intellectual women", which is closer to the vertical category of "brain sexy women".
However, it is worth noting that "beauty" is still at the bottom of the discrimination chain of the "Strange Story" program, and "beauty learning bully" is even worse. In the battlefield of "Strange Story", and even in a certain social impression, "beautiful women" always seem to have some kind of subconscious connection with "brainless".
<h1 class="pgc-h-arrow-right" data-track="11" > left-handed professional, right-handed flow</h1>
At the beginning of 2020, Wang Chunyu saw a gossip post: "Is Wang Chunyu frequently on variety shows to go to the entertainment circle?" ”
One of them replied: First, this is good for his main business, and he can become a star architect in the future; second, there is a notice fee, although it cannot be compared with a star, but it is much higher than his own salary, why not go?
"I wasn't 'frequent', I only had a few episodes at the time, but this blogger was still 'knowledgeable', and every 'side business' I did would consider the addition to the main business." Wang Chunyu said.
Wine aroma is also afraid of deep alleys, Wang Chunyu's current postdoctoral research direction at Tsinghua University is elderly architecture. When he was working on a long-term rental apartment project for young people in the United States, he found that the elderly are the vulnerable groups that need more care. Now many nursing homes have invested a lot of money but the quality is particularly poor, to a large extent, it is a design problem, and some design problems may be serious enough to affect the safety of the elderly.
The architectural projects that Wang Chunyu is involved in are not the types of architecture that the public cares about, and the possibility of creating a name for themselves and what they do can help expand the academic influence of these scientific research results.
"I don't want to lose my 10-year major and give up the opportunity to create value for the living environment of the elderly in China." Sounds a bit noble, but it may be the motivation for me to stick with it. Wang Chunyu supported his glasses, a little embarrassed, "A bit of chicken soup." ”
Because he usually does not like to dress up, his chances of being recognized at school are not high. During the epidemic, the heavily armed man was once recognized at the airport, and he even denied it and quickly slipped away, leaving fans stunned in the same place to doubt life.
In the process of trying to balance the dual identity, whether from subjective consciousness or work life, he did not want the particularity of the public image to distract him.
As a new knowledge icon, Li Jinye has not yet clearly felt the pressure of dual identity, and it is more accurate to say that he has just joined the company a few years ago and felt enough work pressure.
Li Jinye bid farewell to "Heartwarming Offer" Source: Weibo @ Li Jinye
Because he was very envious of the emotional bond established by the interns in the first season due to the high-intensity assessment cooperation, Li Jinye signed up for "Heartwarming Offer 2". "Teacher He mentioned in the second season that there is a concept called 'workplace hair is small', and everyone can have an object of mutual support and mutual talk in the future at work."
Li Jinye often receives comments from some netizens asking whether he will continue to follow the path of lawyer. "People are worried that when we come out of the show, there will be a gap in the real work, and I can understand it very well. The leaders at work definitely also hope that when we work at high intensity in the future, our energy will not be too much shifted, so I will first adjust my mentality. ”
At the beginning of this year, Li Jinye received many invitations to variety shows. But he hopes to go further on the road of law as a lawyer, so he will still measure whether to participate in variety shows according to his own work.
Knowledge idols who do not want to abandon their main business and have sideline needs are trying to balance academic work and variety show activities, some people have lost some commercial value because they missed the opportunity, and some people have completely devoted themselves to "traffic".
Traffic monetization is one of the monetization channels for all knowledge idols who are "doing business" on Weibo. The number of fans, re-evaluations and other relevant data are directly related to individual business offers, and once the traffic of the entertainment industry is monetized, the situation will change subtly.
Pu Yixing's certification on Weibo is that he is a movie blogger, but this identity has been lacking in actual conversion. A guest who once recorded a show with Pu Yixing commented that he was a "smart person" and "he would grasp the pulse of the times, find the outlet himself, and cater to the market." ”
After graduating from graduate school, Pu Yixing has been engaged in fund and venture capital work for nearly two years, and at the end of 2019, he decided to give up his job and completely focus his work on the entertainment industry.
Pu Yixing served as a detective in the sixth season of "Star Detective"
Although the "going to the sea" entertainment industry has attracted a lot of controversy, Pu Yixing has a clear self-awareness, and he has mentioned in interviews and live broadcasts that compared with his own work, which occupies more energy, the side business allows him to get a greater and more direct sense of value.
"Knowledge doesn't have to be used, it's just a tool to understand the world." Pu Yixing said in an interview with Entertainment Theory that he understands that in this circle marketing hegemony has not contributed, and he is now integrating into the entertainment circle as a dual identity of variety artist + anchor: anchor to C, directly earn money from fans; variety show to B, selling his own sense of variety, getting paid from the platform and the producer.
To be an anchor, you must be grounded, but as an artist, you must be careful in your words and deeds. One of the fans who paid attention to Pu Yixing in the early days obviously felt the change in Pu Yixing's Weibo painting style, from vivid learning daily life, film review sharing, to pure variety show live broadcast and advertising business. This shift disappointed her a little, but also respected his choice.
Pu Yixing, like many young intellectual idols, generally faces such a "fork in the road". At the age of youth, as the influence grows, which direction should be developed. This is a problem. When they swing from time to time, the views and attitudes between "knowledge fans" and "idol fans" are also very different.
Wang Yuheng said: "People's actions will always be more honest than what they say. ”
<h1 class="pgc-h-arrow-right" data-track="11" > "idol" dilemma</h1>
Many young fans take the bully god as an example and punch in the Weibo super talk to learn. But the starting point of many fans is not entirely for inspirational learning, "rather than powdering an impetuous love bean, it is better to powder some so-called famous school seniors."
This is the dilemma of many knowledge idols, especially those who really want to achieve knowledge output. But whenever they post content on Weibo that is truly close to the expression of knowledge, the amount of interaction tends to be significantly reduced.
Wang Chunyu, who once thought of "withdrawing from the net", was deeply touched by this environment.
In order to be able to make appropriate guidance, under the Weibo pan-entertainment discourse system, he occasionally chats about his scientific research work. At the beginning of March, he introduced his journal results on domestic and foreign pension architecture research and case analysis on his personal Weibo, which was his first time as a guest editor of an architectural academic journal. But on Weibo, his wording is still cautious, afraid that fans will "not understand".
At this point, Li Haoyuan, who participated in the first season of "Heartwarming Offer", can feel sorry for Wang Chunyu. Wang Chunyu commented on him: Shuxiang Mendi was born and exuded righteousness. "He should not be willing to be just an idol, but a knowledge KOL."
Li Haoyuan often shares morning reading poems on Weibo, analyzing social topics such as surrogacy and rights protection from a legal perspective. For the concept of "knowledge KOL", Li Haoyuan feels that "the identity is very good, and it may be another thing to do it or not to do it."
A year after participating in "Heartwarming Offer", Li Haoyuan's Weibo followers reached 2.4 million, and he published a book of the style of a Talented Teenager of the Tang Dynasty, "When There Was a Teenager". All the signs made him look like he had a following and influence, but he understood that he needed to be cautious in the face of the status quo.
"I can only say that I now have a bigger stage and a place to speak. The process of knowledge and expression is complex and rigorous, and it needs to be deeply processed before it can be conveyed to the public. The knowledge KOL may present an illusion of an "intellectual elite", that others may not receive your knowledge, or that the information he receives and your ideas are in opposite directions. You don't have to expect much from the results of your actions, but stay enthusiastic. And to be introspective. ”
Li Haoyuan asked himself to do his best not to pander to, not to indoctrinate, but to show more possibilities in the world.
After participating in "Strange Story", Liang Qiuyang and Chen Lingyue became "dark horse" contestants in the sixth season of the show, but they also had their own confusions.
Image source "Strange Story" season six
Liang Qiuyang has found that the same is a defense that "involves some specific knowledge", from Xiong Hao's mouth, the audience acceptance will be relatively high, and it will be a little strange to say it from his mouth.
From this, he felt that in the minds of the masses, there was a rupture between the accumulation of knowledge and the needs of life. In other words, people tend to think that there are some things that intellectuals will study, and when a person does not appear as an intellectual, but tells some knowledge, the first reaction of everyone is not to worship the person, but to be confused: why does he know this? Why did he learn about this knowledge? It didn't help his life at all.
Liang Qiuyang said: "I don't know how this helps me, I am simply interested in knowledge. ”
In his perception, he is not even qualified to be a "knowledge idol". Liang Qiuyang believes that a scholar with considerable academic attainments does not want to delve deeply into the academic field, or his interests have shifted, so he runs out to do science popularization for the society, which can be called "knowledge idol".
"A lot of times the fans don't like you, they're watching you, and I'm glad I'm not an entertainer. If I want to be an intellectual idol, then I should at least go to a ph.D. and lose another 80 pounds. Liang Qiuyang recently became weighed and found himself gaining some weight again.
It happened that Chen Lingyue was in Kaobo, which was the main reason why he did not participate in "Strange Story 7". When participating in "Strange Story 6", Chen Lingyue did not tell his master tutor. After the show aired, his mentor heard about it from other colleagues and said to him: "It's not impossible for you to choose to do a 'miracle' after you go to graduate school, but it is too late." ”
Chen Lingyue understood that in the mind of his mentor, when a person chooses the path of graduate school or doctoral study, he needs to develop in the academic direction, and there will be some conflicts between academic research and mass cultural products.
Chen Lingyue had a very obvious feeling. Master's students in the academic circle only belong to the entry level, not to talk about any identity and status, and when an "academic beginner" has achieved social influence with his level of knowledge, in the minds of researchers, this status does not match his ability, he will be more or less labeled "impetuous". Among them, his mother, who works at the institute, did not agree with his practice of participating in the program.
The attitude of the university to the knowledge idol is also very subtle.
From the perspective of enrollment demand, a knowledge idol widely recognized by the public is the "living signboard" of colleges and universities, such as Wang Yuheng to Tsinghua, Chen Ming to Wuhan University, and Xiong Hao to Fudan. But on the other hand, intellectual idols can also put pressure on the management and public relations of universities. Knowledge idols have to accept the scrutiny of the outside world, and once there is a "rollover" accident such as negative news, it will also have a greater or lesser impact on the universities behind them. At this level, both student idols and teacher idols are no exception.
<h1 class="pgc-h-arrow-right" data-track="11" > "sell" knowledge</h1>
Knowledge idols can take advertisements, go on shows, and use their influence to earn money for business circulars. They can also publish books, start classes on paid knowledge apps, and organize offline training experience classes. This is the usual way and fast track for knowledge monetization.
In 2015, Liu Yuanyuan, the champion of "Super Speaker", founded the company "Yuanchuang Culture", and later published inspirational books and opened a series of courses. Knowledge icons have always been closely linked to paid courses. Many debaters of "Strange Story" launched the "Speak Well" series of products, and Zhan Qingyun and Xiong Hao also opened paid courses.
The entrepreneurial team "Super Debater", which was developed from the traditional competitive debate competition, has more in-depth cooperation with "Strange Story" after Miwei Media has invested in the shares, and they have created a more public-oriented expression training institution "Expression Academy". Every time the Expression Academy ends the competition, they will invite the directors of "Strange Story" to watch offstage, and issue a audition invitation to the outstanding students. Many of the outstanding players in "Strange Story" also have the opportunity to sign a "mentor contract" with the super debater and become a member of the super debate coaching team.
The opening and training of classes and training is an activity with a threshold, and users "pay out" based on the professional level and teaching ability of the presenter; It can be seen from this that the influence of knowledge idols and the transformation of knowledge payment are not completely linked.
In terms of knowledge payment, most of the knowledge idols who are students are "more than enough but not enough", which just confirms the embarrassing situation between "academic beginners" and "high social influence" in many knowledge idols.
In Zhao Yingnan's view, the knowledge idol is a label of "eating youth rice", and its vitality is very short.
Platforms such as B Station, Little Red Book, and Weibo have a large number of videos or sharing posts that use famous school titles to attract users to watch, and famous school tags do bring some traffic. But since last year, Zhao Yingnan has deeply realized that no matter what industry, when people reach a certain age, people will no longer ask: Which school did you graduate from?
"When you first enter society, the prestigious school label will bring extra attention to a person, but the further you go, people will only pay attention to the achievements you have made in the industry. When a student who graduated from a prestigious school has not owned his own 'work' for a long time, people will ask: OK, you graduated from Tsinghua University, so what are you doing now? Selling academic qualifications? Zhao Yingnan said.
Zhao Yingnan believes that when a person carries the label of "knowledge idol" and becomes the main label, he must have a sense of crisis. Unlike actors and singers, knowledge is a grand and universal concept, not unique, and cannot be retained in a person continuously.
In addition to the identity of graduates of famous universities and strange debaters, Zhao Yingnan is more focused on building the brand of "giant culture". This is the company he and his college friend Zhang Lin founded in 2018.
Zhang Lin is the core of this company. In 2018, Juyou Culture made a micro-variety show called "You Haven't Eaten The Next Time". Positioning is the first domestic famous school "waste wood" KOL dinner chat talk show, focusing on the "anxiety" topic of young people. In order to promote the show, Zhang Lin accepted the invitation of "One Stop to the End", but the program team did not agree to her mentioning the name of the show.
Zhang Lin likes to meet all kinds of interesting people, and then invite them to record "You Haven't Eaten Next Time". The volume of this show is not very loud, but it has a strong fan stickiness. Many of the guests who had been on the show in the early days have since become popular, including Yang Qihan and Li Xueqin.
Zhang Lin positioned Juyou Culture as a content company. This is in line with her values, and she and her colleagues do not want to make a "god-making" program to stimulate the consumer desire of fans. They want to make "You Don't Eat" a kind of companionship, showing the most three-dimensional side of each guest.
At present, the main work of the team is to help "friends with great culture" create personal podcasts and cultural IP. For now, it's an unprofitable job, but it meets the needs of them and these expressors. There are already many podcasts under the "Culture Radio": the dialogue program "ZiFei Fish" of the Doctor of Economics of Peking University, the cultural character interview program "Xian Lime Seven" hosted by the Reporter of the South Wind Window, the "Urban Cervical Spine Pathology Treatment Center" hosted by the band's lead singer Ma Yi, and so on.
There are cultural radio podcast matrix (partial) image sources huge cultural official blog
Zhao Yingnan felt very lucky that he had such an expression of great culture. Although their shows don't have a lot of traffic, they retain at least one channel for content output.
At the other end, "Water Brother" Wang Yuheng is busy promoting a natural camp project. In mid-2020, the signing and groundbreaking ceremony of China's first camp project was held in Zibo, where Wang Yuheng personally designed an ecological plant wall and a solar-powered recycling koi pond that can overwinter in the north. He loves nature and values the guidance and education of young people.
According to the iteration speed of the "idol" in this era, Wang Yuheng should have "passed" a long time ago. But in his dozens of fan groups, he is still adding more new people, and every year after the end of the college entrance examination, Wang Yuheng can receive a lot of private messages of good news.
Wang Yuheng likes flowers and plants, and the cultivation results of plants lie in whether there is a suitable soil and environment. "There are no beautiful flowers in the world, and there are no flowers that are the most difficult to raise, only the right way to cultivate."
"You'll be so much that you didn't want to start a class and teach something?"
"I teach to be human." Wang Yuheng replied.